Season 6
Episodes
Dirty Secrets & Brutal Pickups: Two campaigns worth obsessing over with Lillie Brown (Ep119)
Two recent campaigns that prove clever beats polished every time.
This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns. From a...
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Marketing Moment: Betts gets better with Lillie Brown (Ep.118)
Building a purpos
This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign...
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Sister Act: tackling teenage anxiety with self-love, and smart marketing (Ep 117)
Building a purpose-led business that changes lives — with The Big Sister Experience
This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience — a wellbeing education...
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Generalist vs specialist (and why both matter) with Nataleigh Elzein (Ep 116)
Jack of all trades? Good. Here’s how to make it sell.
This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid,...
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Six Years of Campaigns: The Campaign Del Mar Anthology (Ep. 115)
Every great brand has a campaign story. Here’s ours.
This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic...
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Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef Hanson
Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?)
This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman.
Instead of the usual practical marketing deep-dive,...
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Podcasting is hard (but worth it) with Laura McRae
Why most podcasts fail (and how to make yours last)
This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one...
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What makes an email convert: Campaign Del Mar’s top 5, explained
How to write emails people actually read (and reply to)
This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email.
After three years of sending a weekly email...
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Growing a community with the founder of TradieWives, Verity Hare
What it really takes to build a 30k-strong community (without the cult vibes)
This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in...
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Marketing Moment: a marketing story 11 years in the making
Retention doesn’t need to be complicated but it does need to be consistent.
It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one.
Inside Marketing Circle, Community Manager...
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Ask me anything: sparking fresh campaign ideas + moving with the Military
How do you spark new ideas for campaigns?
This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode.
First up: Jemma asked how to spark fresh ideas for new campaigns.
It...
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How much marketing does your business really need?
Not all marketing is created equal: how much is enough?
This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it...
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