Season 6
Episodes
Generalist vs specialist (and why both matter) with Nataleigh Elzein (Ep 116)
Jack of all trades? Good. Here’s how to make it sell.
This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid,...
View Episode
Six Years of Campaigns: The Campaign Del Mar Anthology (Ep. 115)
Every great brand has a campaign story. Here’s ours.
This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic...
View Episode
Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef Hanson
Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?)
This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman.
Instead of the usual practical marketing deep-dive,...
View Episode
Podcasting is hard (but worth it) with Laura McRae
Why most podcasts fail (and how to make yours last)
This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one...
View Episode
What makes an email convert: Campaign Del Mar’s top 5, explained
How to write emails people actually read (and reply to)
This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email.
After three years of sending a weekly email...
View Episode
Growing a community with the founder of TradieWives, Verity Hare
What it really takes to build a 30k-strong community (without the cult vibes)
This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in...
View Episode
Marketing Moment: a marketing story 11 years in the making
Retention doesn’t need to be complicated but it does need to be consistent.
It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one.
Inside Marketing Circle, Community Manager...
View Episode
Ask me anything: sparking fresh campaign ideas + moving with the Military
How do you spark new ideas for campaigns?
This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode.
First up: Jemma asked how to spark fresh ideas for new campaigns.
It...
View Episode
How much marketing does your business really need?
Not all marketing is created equal: how much is enough?
This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it...
View Episode
Personal update: Big moves, life of a Defence partner and 'Operation Work Less' in 2026
Being a defence partner isn’t one big hard thing; it’s death by a thousand cuts.
This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner,...
View Episode
Brand Awareness Campaign Debrief with Creative Director, Stef Hanson
The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask
This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a...
View Episode
The Sydney Sweeney campaign controversy with Lillie Brown
You don’t need to love every campaign. But if it makes you feel something, rage, confusion, secondhand embarrassment, it’s doing something worth unpacking.
This week, Mia is joined by Lillie Brown, Campaign Del Mar’s...
View Episode
