Season 6
Episodes
Growing a community with the founder of TradieWives, Verity Hare
What it really takes to build a 30k-strong community (without the cult vibes)
This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in...
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Marketing Moment: a marketing story 11 years in the making
Retention doesn’t need to be complicated but it does need to be consistent.
It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one.
Inside Marketing Circle, Community Manager...
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Ask me anything: sparking fresh campaign ideas + moving with the Military
How do you spark new ideas for campaigns?
This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode.
First up: Jemma asked how to spark fresh ideas for new campaigns.
It...
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How much marketing does your business really need?
Not all marketing is created equal: how much is enough?
This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it...
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Personal update: Big moves, life of a Defence partner and 'Operation Work Less' in 2026
Being a defence partner isn’t one big hard thing; it’s death by a thousand cuts.
This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner,...
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Brand Awareness Campaign Debrief with Creative Director, Stef Hanson
The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask
This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a...
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The Sydney Sweeney campaign controversy with Lillie Brown
You don’t need to love every campaign. But if it makes you feel something, rage, confusion, secondhand embarrassment, it’s doing something worth unpacking.
This week, Mia is joined by Lillie Brown, Campaign Del Mar’s...
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Marketing Without Social Media with Lillie Brown
You don’t have to choose between “never social media” and “always chasing the algorithm.”
But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a...
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What do I call myself? Building a brand when you’re multi-hyphenate with Nicole Sherwin
You don’t have to choose between consulting, content creation and campaign strategy.
But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how...
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The illusion of truth: how you've been sold a lie (repeatedly)
Marketing today is more manipulation than strategy, how did we get here?
In this episode of Got Marketing?, I discuss weaponised psychology, and the three core tactics doing the heavy lifting behind the most...
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Is it time for you to break up with Instagram? A strategic reality check
Is Instagram still worth it? Let’s talk.
This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram...
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Episode 100 🎉: untold stories from 100 episodes
The 100th episode 🎉
For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart.
Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing?
In this...
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