Meet Mia Fileman
Campaign Strategist, Founder Campaign Del Mar Founder
Before founding Campaign Del Mar
Mia spent more than a decade working on global consumer brands including Maybelline, Kraft, Vegemite and BIC across Australia and Europe.
But after years inside big-brand marketing, she saw a gap. Smaller founder-led brands were being told to market like influencers instead of businesses.
More trends, more posting, more hacks.
Very little strategy.
So she built Campaign Del Mar to help brands think more strategically about how they grow, through campaigns, customer insight and marketing that actually connects.
Today, Mia works across strategic consulting, workshops, speaking and Marketing Circle, a high-support marketing community for founder-led brands.
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Campaigns builds brands.
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 Not random acts of marketing.
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We believe:
- Strategy should come before tactics
- Creativity works best when grounded in insight
- Campaigns create momentum
- Marketing should support commercial growth, not just visibility
- Founder-led brands deserve better than recycled advice and one-size-fits-all formulas
The goal isn’t to become louder, it’s to become easier to choose.
BOOK A CALLHow we help founder-led brands:
Strategic Consulting & Workshops
Campaign planning, messaging strategy, team workshops and advisory support for brands wanting sharper marketing direction.
Marketing Circle
A high-support marketing community for founders ready to market with more strategy, confidence and consistency.
Strategic Email Marketing
Campaign-led email strategy and customer communication designed to build stronger relationships, increase retention and support commercial growth.
Got Marketing?
A podcast about campaigns, customer behaviour and building brands people actually remember.
The impact we seek to create.
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We care deeply about helping more women build sustainable, profitable businesses with stronger foundations underneath them.
Not because everyone should become an entrepreneur (they shouldn't) but because more choice matters.
- More flexibility
- More financial independence
- More meaningful work
- More women building businesses with substance underneath them
The Gurus We Deserve
One of Campaign Del Mar's most talked about campaigns
The Gurus We Deserve explores the growing gap between performative online marketing and the realities of building a sustainable business.
Toni Kibbey
What a great course, I am a professional senior marketer, but the higher you climb sometimes it means you are too often in the meeting room and not enough on the tools, doing the doing. It was enlightening to undertake a course that did what it said it would do, with no extra fluff or upselling. Highly recommended to marketers and business owners.
Kellee Eriksson
Working with Mia is a game changer for anyone wanting to up their Campaign Marketing expertise. She is extremely knowledgeable, generous with her time and an all round lovely human to work with. She has the ability to bring clarity & simplicity to the world of Marketing which can feel so overwhelming at times when you are a business owner wearing all the hats.
Aisling Quigley
Choosing to work with Mia and Campaign Del Mar was one of the best decisions I've made for my business. A super worthwhile investment that was worth its weight in gold. I felt the program was extremely tailored to my needs, I learned so much and have walked away feeling so much more confident in my business and my offerings. I would 100% recommend.
