Make your marketing unmistakably yours.
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That means resisting the temptation to sound like everyone else in the category. Not reaching for the same trends, borrowed language, beige thought leadership or “authentic” content that somehow feels exactly like everybody else’s.
The best founder-led brands have something bigger businesses often struggle to manufacture: a real point of view, a visible human behind the work, and a story that is still being written.
I’m interested in finding the parts worth spreading further.
The beliefs, the trade-offs, the obsessions, the customer truths and the thing you do differently without even realising it is different.
Then we turn those into sharper positioning, more distinctive marketing and creative campaigns that could only belong to your brand.
Not manufactured authenticity but honest, interesting marketing from people with something worth saying.
Campaign Del Mar helps founder-led brands combine sharp strategic thinking, customer psychology, distinctive creative ideas and focused campaigns so their marketing has a reason to exist beyond just filling the content calendar.
Meet Mia Fileman
Strategic Advisor & Campaign Strategist
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Mia Fileman is a senior brand advisor and campaign strategist with more than 20 years’ experience across global consumer brands, founder-led businesses and campaigns.
Her career includes Maybelline, L’Oréal, Kraft, Vegemite and BIC, with experience across Australia and Europe spanning brand strategy, product launches, integrated campaigns and commercial marketing.
She has spent 13 years running her own business and now advises founder-led brands on campaign strategy, positioning, messaging and growth.
She is the founder of Campaign Del Mar and the host of Got Marketing? podcast.
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Campaigns builds brands.
 Not random acts of marketing.
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 The thinking behind the work:
- Strategy should come before tactics.
- Creativity works best when grounded in customer insights.
- Campaigns create momentum and action.
- Marketing should support commercial growth, not just visibility.
- Founder-led brands deserve better than recycled advice and one-size-fits-all formulas.
The goal isn’t to become louder, it’s to become easier to choose.
BOOK A CALLHow we help founder-led brands:
The Village
A private strategic advisory for growth-stage founders and marketers who no longer need more training. It gives them somewhere to take the decisions that are too important to make alone.
Got Marketing?
A 7-season podcast about the strategy, psychology and creative thinking behind good marketing. Expect campaigns worth studying, behavioural science, brand decisions, marketing myths and the occasional strong opinion about why more content is rarely the answer.
Strategic Email Marketing
Campaign-led email strategy and customer communication designed to build stronger relationships, increase retention and support commercial growth.
Strategic Consulting & Workshops
Campaign planning, messaging strategy, team workshops and advisory support for brands wanting sharper marketing direction.
The impact we seek to create.
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We care deeply about helping more women build sustainable, profitable businesses that deserve to exist.
Not because everyone should become an entrepreneur (they shouldn't) but because more choice matters.
- More flexibility
- More financial independence
- More meaningful work
- More women building businesses with substance underneath them
The Gurus We Deserve
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Campaign Del Mar's most talked about campaign.
The Gurus explores the growing gap between performative online marketing and the realities of building a sustainable business.
Toni Kibbey
What a great course, I am a professional senior marketer, but the higher you climb sometimes it means you are too often in the meeting room and not enough on the tools, doing the doing. It was enlightening to undertake a course that did what it said it would do, with no extra fluff or upselling. Highly recommended to marketers and business owners.
Kellee Eriksson
Working with Mia is a game changer for anyone wanting to up their Campaign Marketing expertise. She is extremely knowledgeable, generous with her time and an all round lovely human to work with. She has the ability to bring clarity & simplicity to the world of Marketing which can feel so overwhelming at times when you are a business owner wearing all the hats.
Aisling Quigley
Choosing to work with Mia and Campaign Del Mar was one of the best decisions I've made for my business. A super worthwhile investment that was worth its weight in gold. I felt the program was extremely tailored to my needs, I learned so much and have walked away feeling so much more confident in my business and my offerings. I would 100% recommend.