Campaign Del Mar helps founder-led brands combine sharp strategic thinking, customer psychology, distinctive creative ideas and focused campaigns so their marketing has a reason to exist beyond filling the content calendar.
Meet Mia Fileman
Campaign Strategist, Founder Campaign Del Mar Founder
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Mia Fileman is a senior marketing strategist with more than 20 years’ experience across global consumer brands, founder-led businesses and campaigns.
Her career includes Maybelline, L’Oréal, Kraft, Vegemite and BIC, with experience across Australia and Europe spanning brand strategy, product launches, integrated campaigns and commercial marketing.
She has spent 13 years running her own business and now advises founder-led brands on campaign strategy, positioning, messaging and growth.
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Campaigns builds brands.
 Not random acts of marketing.
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We believe:
- Strategy should come before tactics
- Creativity works best when grounded in insight
- Campaigns create momentum
- Marketing should support commercial growth, not just visibility
- Founder-led brands deserve better than recycled advice and one-size-fits-all formulas
The goal isn’t to become louder, it’s to become easier to choose.
BOOK A CALLHow we help founder-led brands:
The Village
A private strategic advisory for growth-stage founders and marketers who no longer need more training. It gives them somewhere to take the decisions that are too important to make alone.
Got Marketing?
A 7-season podcast about the strategy, psychology and creative thinking behind good marketing. Expect campaigns worth studying, behavioural science, brand decisions, marketing myths and the occasional strong opinion about why more content is rarely the answer.
Strategic Email Marketing
Campaign-led email strategy and customer communication designed to build stronger relationships, increase retention and support commercial growth.
Strategic Consulting & Workshops
Campaign planning, messaging strategy, team workshops and advisory support for brands wanting sharper marketing direction.
The impact we seek to create.
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We care deeply about helping more women build sustainable, profitable businesses with stronger foundations underneath them.
Not because everyone should become an entrepreneur (they shouldn't) but because more choice matters.
- More flexibility
- More financial independence
- More meaningful work
- More women building businesses with substance underneath them
The Gurus We Deserve
One of Campaign Del Mar's most talked about campaigns
The Gurus We Deserve explores the growing gap between performative online marketing and the realities of building a sustainable business.
Toni Kibbey
What a great course, I am a professional senior marketer, but the higher you climb sometimes it means you are too often in the meeting room and not enough on the tools, doing the doing. It was enlightening to undertake a course that did what it said it would do, with no extra fluff or upselling. Highly recommended to marketers and business owners.
Kellee Eriksson
Working with Mia is a game changer for anyone wanting to up their Campaign Marketing expertise. She is extremely knowledgeable, generous with her time and an all round lovely human to work with. She has the ability to bring clarity & simplicity to the world of Marketing which can feel so overwhelming at times when you are a business owner wearing all the hats.
Aisling Quigley
Choosing to work with Mia and Campaign Del Mar was one of the best decisions I've made for my business. A super worthwhile investment that was worth its weight in gold. I felt the program was extremely tailored to my needs, I learned so much and have walked away feeling so much more confident in my business and my offerings. I would 100% recommend.
