All Episodes
Episodes
Brand Awareness Campaign Debrief with Creative Director, Stef Hanson
The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask
This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a...
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The Sydney Sweeney campaign controversy with Lillie Brown
You don’t need to love every campaign. But if it makes you feel something, rage, confusion, secondhand embarrassment, it’s doing something worth unpacking.
This week, Mia is joined by Lillie Brown, Campaign Del Mar’s...
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Marketing Without Social Media with Lillie Brown
You don’t have to choose between “never social media” and “always chasing the algorithm.”
But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a...
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What do I call myself? Building a brand when you’re multi-hyphenate with Nicole Sherwin
You don’t have to choose between consulting, content creation and campaign strategy.
But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how...
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The illusion of truth: how you've been sold a lie (repeatedly)
Marketing today is more manipulation than strategy, how did we get here?
In this episode of Got Marketing?, I discuss weaponised psychology, and the three core tactics doing the heavy lifting behind the most...
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Is it time for you to break up with Instagram? A strategic reality check
Is Instagram still worth it? Let’s talk.
This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram...
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Episode 100 🎉: untold stories from 100 episodes
The 100th episode 🎉
For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart.
Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing?
In this...
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Marketing trades and home improvement businesses with Lex Stanley
You can’t build a successful trades business on referrals alone.
Here is how tradies can stop competing on price alone and starting winning the jobs they want, not just the ones they need.
Trade and home improvement...
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Breaking up with marketing "best practices" with Jay Schwedelson
We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back?
Its time to unsubscribe from boring marketing and...
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Substance deserves a comeback: expertise over influence with Dr Patrick Aouad
We live in a time where having a PhD seems to matter less than having a ring light.
Why we trust influencers over experts, and what it’s costing us.
What happens when real expertise becomes invisible in the age of...
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Still sending emails without a strategy? Here's what to do instead
You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue.
In this practical solo episode of Got Marketing?, Mia makes the case for why...
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You wanted this remember? (and you are allowed to feel tired)
Ever worked tirelessly for something, only to arrive and feel a little….different than you expected?
In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a...
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