All Episodes
Episodes
Substance deserves a comeback: expertise over influence with Dr Patrick Aouad
We live in a time where having a PhD seems to matter less than having a ring light.
Why we trust influencers over experts, and what it’s costing us.
What happens when real expertise becomes invisible in the age of...
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Still sending emails without a strategy? Here's what to do instead
You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue.
In this practical solo episode of Got Marketing?, Mia makes the case for why...
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You wanted this remember? (and you are allowed to feel tired)
Ever worked tirelessly for something, only to arrive and feel a little….different than you expected?
In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a...
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10 radically honest opinions and five uplifting messages every small business owner needs to hear
What if we just said what we meant?
In this week’s episode, Mia shares 10 radically honest opinions about the small business marketing space – no fluff, no fence-sitting – plus 5 encouraging reminders to keep you...
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Where to focus your marketing efforts
Where to focus your marketing efforts (and what's not required in the first few years)
Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR......
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Stop guessing: uncover what's working in your marketing with Brooke Huckerby and Tenai Seymour
How to actually know what’s working in your marketing (and what’s a waste of time and money).
When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you...
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Why some campaigns succeed and others flop with Lillie Brown
Not every flop is a failure of effort, often it’s a failure of strategy.
In this episode of Got Marketing?, Mia is joined by Campaign Del Mar’s community manager Lillie Brown to break down two recent brand campaigns...
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From campaign sceptic to campaign convert with Megan Winter
Why creative courage > ad spend (and how to build a campaign people remember)
In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who...
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Sales versus Marketing with Julia Ewert
Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing?
We’re back with one of your all-time favourite guests, Julia Ewert, sales expert and...
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What if you didn’t scale, and still made bank? Staying Solo with Maggie Patterson
Why staying small isn’t "playing small" (and might be the smarter move).
In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online...
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From listening to leading: what this Independent’s political campaign gets right about marketing with Phil Scott
This candidate is campaigning like a marketer—and it’s working.
In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it...
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What's no longer working in marketing in 2025 (and what to do instead)
Too many small businesses are stuck using marketing tactics that expired years ago.
In this episode of Got Marketing?, we’re diving into the tactics that just aren’t cutting it in 2025, why they’re failing small...
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