Got Marketing?

Can you build a product brand in 2026 without putting the founder front and centre? I’m joined by April Butten, founder and Creative Director of Boast Studio, to talk about why founder-forward marketing has gone from...

Can you build a successful business without spending your life on social media? The answer is yes, but that doesn’t mean you get to opt out of marketing altogether. In this episode, I’m joined by Ellen Hooper, founder...

What if retail isn’t dying, but mediocre brands are? In the same month that legacy retailers are closing stores, digital-first luggage brand July is opening a 250-square-metre Melbourne flagship that looks more like a...

Is Substack worth adding to your marketing mix? Or is it another shiny platform opening a new tab in your brain? In this Marketing Moment, I’m joined by Andrea Andric to talk about our experiences using Substack. We...

Why do some marketing campaigns stick in your mind while others disappear the moment you scroll past? Most marketers spend their time asking what they should say. I think the better question is why do people notice,...

I think marketing has entered a new era. Have you noticed? Five campaigns, five completely different industries. One pattern I couldn't ignore. In this episode, I look at campaigns from Franjos, Bonds, Reddit, Nescafé...

The brands winning aren't the ones chasing the next big thing; they’re the ones delivering the same emotional experience over and over again. Hallmark is one of the biggest entertainment brands in America, yet most...

What happens when you're good at something you no longer want to spend all day doing? In this episode, I take you behind the scenes of a career crossroads I've been wrestling with since Ripple Festival wrapped...

When did marketing become so safe, polished and painfully forgettable? In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making...

Are we entering the era of slow marketing? I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI obsession...

There’s a psychological change happening in marketing right now, and most brands are misreading it. In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s not just...

The bar has quietly gone up. In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production, stronger...