All Episodes
Episodes
Episode 100 🎉: untold stories from 100 episodes
The 100th episode 🎉
For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart.
Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing?
In this...
View Episode
Marketing trades and home improvement businesses with Lex Stanley
You can’t build a successful trades business on referrals alone.
Here is how tradies can stop competing on price alone and starting winning the jobs they want, not just the ones they need.
Trade and home improvement...
View Episode
Breaking up with marketing "best practices" with Jay Schwedelson
We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back?
Its time to unsubscribe from boring marketing and...
View Episode
Substance deserves a comeback: expertise over influence with Dr Patrick Aouad
We live in a time where having a PhD seems to matter less than having a ring light.
Why we trust influencers over experts, and what it’s costing us.
What happens when real expertise becomes invisible in the age of...
View Episode
Still sending emails without a strategy? Here's what to do instead
You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue.
In this practical solo episode of Got Marketing?, Mia makes the case for why...
View Episode
You wanted this remember? (and you are allowed to feel tired)
Ever worked tirelessly for something, only to arrive and feel a little….different than you expected?
In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a...
View Episode
10 radically honest opinions and five uplifting messages every small business owner needs to hear
What if we just said what we meant?
In this week’s episode, Mia shares 10 radically honest opinions about the small business marketing space – no fluff, no fence-sitting – plus 5 encouraging reminders to keep you...
View Episode
Where to focus your marketing efforts
Where to focus your marketing efforts (and what's not required in the first few years)
Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR......
View Episode
Stop guessing: uncover what's working in your marketing with Brooke Huckerby and Tenai Seymour
How to actually know what’s working in your marketing (and what’s a waste of time and money).
When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you...
View Episode
Why some campaigns succeed and others flop with Lillie Brown
Not every flop is a failure of effort, often it’s a failure of strategy.
In this episode of Got Marketing?, Mia is joined by Campaign Del Mar’s community manager Lillie Brown to break down two recent brand campaigns...
View Episode
From campaign sceptic to campaign convert with Megan Winter
Why creative courage > ad spend (and how to build a campaign people remember)
In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who...
View Episode
Sales versus Marketing with Julia Ewert
Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing?
We’re back with one of your all-time favourite guests, Julia Ewert, sales expert and...
View Episode
