Fast Moving Consumer Goods Marketing with Melissa Packham - Part One
We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic.
Launches vs Campaigns with Tina Tower
Explaining what a campaign is and what a campaign is not could be my full-time job. But recently, I've been asked more about the difference between a launch and a campaign.
I have my thoughts, but I wanted to discuss...
Your marketing is only as effective as your systems with Nicole Smith
Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the suitable...
Data vs Intuition with Laetitia Andrac
You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.
How do we know when to listen to our intuition, and when to listen to the data?
Today, I am tackling this...
Campaigns, personal brands and succession planning with CDM's Emily Lambourne
Behind every successful business woman is a right hand wing-woman.
Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily.
On today's episode I am joined by Emily Lambourne, Campaign Del Mar's...
How many strategies do you need? With Ashley Dreager
Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?This is the question that we are going to answer today with my guest, Ashley Dreager.
Ashley is a...
Is LinkedIn the new Instagram? with Kate Merryweather
A few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used.
However, since the pandemic, LinkedIn has quite the resurgence and reinvention.
Today, we are discussing marketing...
From idea to execution with zero alcohol brand founder Frances Chnaider
Seeing ideas come to life is the most rewarding part of my job.
But, you’ve think you’ve got a good idea, then you have no idea what to do next.
Today I've invited Frances Chnaider onto the podcast to chat...
Ethical, inclusive and purpose-driven messaging with Oyelola Oyetunji
Purpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays.
Oyelola is a...
Marketing the FIFA Women's World Cup with Kim Anderson
Australia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament.
Winning the bid was...
Starting and Growing a Podcast in 2023 with Beck Rayner
Almost anyone can start a podcast in 2023, but should they?
It may seem easy enough from the outside, but podcasts are a gut load of work. Is launching a podcast worth it, or are they just a vanity project?
Marketing and AI with Remi Audette
I have no problem with change, I embrace it. But, I have been burying my head in the sand and hoping that this whole AI/ChatGPT thing will go away.
My issue runs deep and is layered, and definitely could not be boiled...