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Marketing Campaign Case Studies

Marketing campaigns are not just for the top of the funnel. You can design a campaign to meet any...

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Are You Ready to Create a Marketing Campaign? A Brand Checklist

Before diving into campaigns, we always recommend you make sure you're confident in your...

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Nostalgia Marketing: Why Brands Should Tap Into It

 

Nostalgia marketing connects your brand with positive concepts or ideas from the past.

In...

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Types of Marketing Campaigns (A Guide with Examples)

 

My love of marketing campaigns runs deep; that's why I've dedicated all 21 years of my...

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7 Practical Ways to Stimulate Creativity and Banish Your Creative Block

 

If you're a creative, you know as well as I do that relying on stimulating your creativity...

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10 Marketing Predictions and Trends for 2022

 

As we head into a new year, by looking ahead and keeping your finger on the pulse of the...

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The 8 Traits of Sticky Brand Rituals

Inject a sense of ceremony, and your customers will enjoy your products more.


Rituals are how...

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Controversial Opinion: The Number of Instagram Followers Does Actually Matter

Why growing your audience is not a vanity metric.  

We have been told profusely not to...

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The Tough Love You Need to Hear When Marketing Your Startup

The world of female-founded startups is fascinating. Coming from a cut-throat corporate...

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Here’s What the Celebrity CEOs and Online Business Gurus Don’t Want You to Know

Get ready for some real talk and truth bombs.


You know them. Their ads pop up on social media,...

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The Meteoric Rise of User-Generated Content (with Examples)

Why you should turn to your customers for powerful marketing content.


There are many losers and...

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A Spoonful of Music Helps the Marketing go Down

Does your marketing hit the right notes?


The other day, we were flicking through Apple TV...

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