Your brand could be getting up to 40% of its revenue from email.
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And there’s a good chance it’s not.
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Not because email doesn’t work, but because it’s either ignored or used badly.
Most small brands fall into one of two camps:
You’re all-in on social. Posting consistently, trying to keep up, getting some reach, maybe even engagement, but not much to show for it.
Or you do send emails, but it’s sporadic. A promo here, a newsletter there, but nothing that really builds momentum.
Meanwhile, the algorithm decides who sees your content.
Social gets attention. Email turns it into revenue.
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Very few people actually see your posts these days, and the content they do see won't drive sales.
The moment you try to promote something, your reach drops off a cliff.
Social media isn’t designed for sales; it’s designed to keep people scrolling.
So your audience might see your brand once and never hear from you again.
Unless you move them somewhere you own.
Email is that place.
No algorithm decides who sees what. You get direct access to people who have already said, “I’m interested.”
Social reach: unpredictable, inconsistent
Email open rates: reliable, measurable, repeatable
When you:
- Follow up with the people who showed interest
- Tell your brand story properly (not in 8-second fragments)
- Build familiarity and trust
- Give people a reason to come back and buy again
You’re building a relationship and turning it into revenue.
Image courtesy of Alex & Trahanas, who have nailed their emails.Â
Let's talk numbers
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Social media is a lot of work for not much return.
It used to be easy, even lucrative, but that was 10 years ago.
Most brands are still chasing reach, whereas I look at revenue.
If we work together, we’re tracking dollars in the bank, not likes.
This isn’t about promos or constant discounts either.
It’s about using email to drive consistent sales, bring customers back, and build a channel that actually pays its way.
BOOK A CALLWho this is for
- E-commerce and product-based brands with repeat purchase potential
(food, beverage, lifestyle, beauty, homewares, fashion, gifting) - Retailers with considered purchases
(tile showrooms, furniture, interiors, lighting, specialty retail) - Hospitality and experience brands wanting repeat customers (distilleries, wineries, boutique accommodation, tourism operators)
- Service businesses with longer buying decisions (consultants, agencies, professional services, education providers)
- Brands already getting attention but struggling to convert it into consistent sales
- Businesses sitting on an email list they barely use
Who this is not suited to
Senior Marketing and Campaign Strategist, Mia Fileman
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Mia spent the first decade of her career in brand management roles for global consumer brands, including Vegemite, Kraft, Maybelline, and BIC, in France. Mia then worked agency side before creating her own regional marketing agency.Â
Mia witnessed first-hand the challenges small businesses face and how quick-win learning products are failing them. Today's marketers require practical, sustainable, hands-on skills to succeed.
BOOK A CALL
How we work together
Whether you’re starting from scratch or already sending emails, there’s a clear way forward.
01. Full email setup
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For brands not currently using email.
We build the entire system from the ground up:
- How you collect email addresses (without being annoying about it)
- The tech setup: platform, flows, integrations
- Your first key sequences, written and ready to go
- A clear plan so you’re not guessing what to send next
You walk away with a working email system, not just a login and a good intention.
From $3500Â
02. Email audit & strategy
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For brands already sending emails but not seeing much from it.
We review what you’re doing and show you exactly where the gaps are:
- What’s working (and what’s not)
- Where you’re losing people
- Missed opportunities to convert
- Clear, practical recommendations you can actually implement
No vague feedback, just a sharper way forward.
From $950
03. Ongoing email marketing
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For brands that want this done properly and consistently.
We take care of the planning, writing and execution:
- Campaigns and sequences that lead somewhere
- Regular sends that build trust and drive sales
- Messaging that sounds like your brand (not a template)
- Continuous optimisation based on what’s working
So your email marketing becomes a reliable revenue channel, not an afterthought.
From $1800 per month
What people are saying
FAQs
We are not the right fit for every brand, so please take a minute to read these frequently asked questions.
How quickly will I see results?
Do you need access to our sales data?
Do I need an email list already?
What email platform do you use?
Will you just send promotional emails?
Can you guarantee results?
Do you work with all types of businesses?
How involved do I need to be?
Let's chat
We are not an agency, you would be working directly with me, Mia and you can book a virtual chat with me to see if it's the right fit for you.
BOOK A CHAT