In the Media

A roundup of Campaign Del Mar's thought leadership articles as featured in leading media publications.

Latest

June 2022

Better Marketing

How To Harness Cognitive Biases to Create More Effective Marketing

It might sound a bit pessimistic, but understanding humans and our flaws is at the heart of effective marketing. The reality is, science plays a key role in marketing, especially the science of psychology.

In this article, Mia discusses four cognitive biases and how you can use them to create more effective marketing.

READ IN BETTER MARKETING
January 2022

SmartCompany

Ten marketing predictions and trends to help your business in 2022

As we head into a new year, by looking ahead and keeping your finger on the pulse of the latest marketing trends, you can go a long way towards future-proofing your brand. Here are 10 marketing trends and predictions for 2022, plus how to use them for your business’ advantage.

READ IN SMART COMPANY
September 2021

The Startup

Controversial Opinion: The Number of Instagram Followers Does Actually Matter

In Medium's leading publication with 737K followers, Mia discusses why growing your audience is not a vanity metric.

READ IN THE STARTUP
August 2021

Mumbrella

Let's get real about digital marketing experts and BS marketing

Campaign Del Mar founder and marketing strategist Mia Fileman looks at how legitimate marketers can cut through the noise of online marketing gurus.

READ OPINION EDITORIAL IN MUMBRELLA
August 2021

Better Marketing

Here's What the Celebrity CEOs and Online Business Gurus Don't Want You To Know

Published in Better Marketing; a leading Medium publication with 104K followers. Mia calls out the outrageous promises and false narratives fed to small business owners by online marketing "gurus".

READ IN BETTER MARKETING
July 2021

SmartCompany

“Acknowledge all your failures”: Mia Fileman shares her biggest business blunders

Mia Fileman discusses her six biggest blunders from the last three years, and shares the only real secret for success: acknowledging your failures. 

READ IN SMART COMPANY
July 2021

The Entrepreneur's Handbook

The Tough Love You Need To Hear When Marketing Your Startup

Mia dishes out some tough love to female-founded small business owners but wraps it in a warm hug.

READ IN ENTREPRENEUR'S HANDBOOK
March 2021

Better Marketing

The Best Marketing Campaigns of Covid-19

Limitation drove innovation during the coronavirus pandemic. There were so many clever and creative campaigns, so here I’ve pulled together my list of the best of the best. 

READ IN BETTER MARKETING
January 2021

Better Marketing

Marketing Lessons I learned from binge-watching 'Bridgerton'

I know what you’re thinking, and yes, I did write an article about my latest Netflix binge so I could convince myself that watching was “research”. But I have scratched below the surface of my target audience, and it turns out, they like their tips with a healthy dose of pop culture references. A spoonful of sugar makes the medicine go down, right?

READ IN BETTER MARKETING
October 2020

MamaMia

I'm a real life Emily in Paris. Here's what the show gets right and wrong.

After graduating from uni, Mia Fileman worked in brand management for Vegemite. Still, when an opportunity came to move to Paris, she dropped everything and booked a one-way ticket to France.

READ ON MAMAMIA
September 2020

Social Media Examiner

How to Use Facebook Groups to Keep Customers: 5 Ways

Published in the world’s largest social media marketing resource, Social Media Examiner. Discover from Mia how to strategically use a Facebook group to nurture customer relationships.

READ IN THE SOCIAL MEDIA EXAMINER
September, 2020

Better Marketing

How Hello Fresh Nails the Customer Experience

Marketing Strategist Mia Fileman discusses how Hello Fresh nail the customer experience, except for one crucial factor that ruined her relationship with them. As featured in leading marketing publication, Better Marketing.  

READ IN BETTER MARKETING
August 2020

Smart Company

Why brands need to stop culture jacking and just get back to good marketing

Featured as a top article in revered business publication Smart Company, Mia Fileman, Brand Director here at Campaign Del Mar, discusses the perils of culture-jacking and how to avoid making the same mistake as Pepsi, Domino's or Business Chicks.

READ IN SMART COMPANY
August 2020

Illumination

A spoonful of music helps the marketing go down

Does your marketing hit the right notes? Mia discusses how music can give your marketing the lasting impact it may be missing. Published in Illumination. 

READ IN ILLUMINATION

Thought leadership

February, 2021

Mumbrella

Small business is the collateral damage in Facebook's decision to ban news content

This move is Facebook proving once and for all how childish they are. And it’s not only media outlets paying the price, but also plenty of brands and small businesses.

READ IN MUMBRELLA
August, 2020

The Entrepreneur's Handbook

How to recession-proof your services by using eCommerce

Published in Entrepreneur's Handbook; a leading Medium publication with 154K followers. Co-authored by Mia.  

When transitioning from physical to digital there are only so many elements from the initial model you can take with you. Focus on the areas that drive profitability, growth, and enjoyment... Read more. 

READ IN THE ENTREPRENEUR'S HANDBOOK
July, 2020

Digital Drum

Attack of the Clones

Mia Fileman unpacks and unleashes on the latest pyramid scheme polluting social media. Published in the Digital Drum, an award winning UK digital marketing blog.  

READ IN DIGITAL DRUM
July, 2020 

The Marketing Lab

The 4 reasons small brands are failing by not running marketing campaigns

How small brands can do better when it comes to DIY marketing. Published in The Marketing Lab by Idiello. A hub for DIY marketing advice, case studies and expert insights.

READ IN THE MARKETING LAB
December, 2019

Marketing Magazine

Brand-side marketers are suffering a creative drought – here, have a sip

Campaign Del Mar’s Australian Director, Mia Fileman penned an opinion-editorial on creative strategy that was published by leading national publication, Marketing and featured in their e-news.

READ IN MARKETING MAGAZINE

Podcast features

The Business Bible

By She's on the Money

Mia chats to Ryan Jon and drops some truth bombs about the realities of marketing your business or your side hustle.   

LISTEN NOW

The Leah Crisell Show

Mia and Leah Crisell call out the BS of the fast track to success. It takes smarter marketing to see real results.

If you're feeling disheartened about the success you see all around you, that somehow feels out of reach - this episode is for you.

LISTEN NOW

Stop, Collaborate and Listen

Mia joined expert collaboration marketer Jess Ruhfus to share tips on creative idea development and 3 collab campaign ideas for your own brand love story.

LISTEN NOW

We Rebranded!

Mia shares the decision behind the recent rebrand from Idiello to Campaign Del Mar, her proven strategy for coming up with brand names, and the steps she took to relaunch.

LISTEN NOW

Announcements

August, 2020

Medium

Top Writer in Social Media

We are excited to announce that Campaign Del Mar founder, Mia Fileman has been awarded the status of "top writer" in Social Media on Medium. Take a look at her articles here.

Products:

Marketing Foundations Campaign Classroom
Email Marketing Workshop

Helpful links:

About
Blog
FAQs

Media:

Got Marketing? Podcast Media Hub
Gurus Campaign

Subscribe to the weekly roundup