In the Media
A roundup of Campaign Del Mar's media mentions, opinion editorials and thought-leadership articles.
What’s hot and what’s not: 12 marketing trends and predictions for 2024
It's that time of year where marketing trend predictions start rolling in, and as Mia's predictions last year were pretty spot on, the team had her back for another round.READ IN SMART COMPANY
'It's no coincidence.' Let’s talk about the Barbie movie’s mega marketing campaign.
Marketing genius or "splashy, flashy and full of cashy"? There are many lessons from the campaign for the upcoming Barbie movie.
Mia shares her thoughts in this article in Mamamia.READ IN MAMAMIA
Inside Small Business
A marketing campaign for under $10k? It can be done
Small business is bracing for a tough 2023. Economic decline, with rising business costs has meant a tightening of the belt, particularly with marketing expenditure. In this article, Mia shares her top tips on how to create a budget-friendly campaign that gets the results.READ IN INSIDE SMALL BUSINESS
Forget lazy, disjointed marketing. Build your business with a strong campaign instead.
The hard truth is: lazy or disjointed marketing efforts don't cut it anymore. In this article Mia deep dives into how brands can harness the power of campaigns to cut through the noise with their marketing.READ IN SMART COMPANY
Spotify Wrapped is being shared by millions worldwide, is it marketing genius?
Each year the leading streaming platform Spotify releases Wrapped – a personalised end of year retrospective. In this opinion editorial, Mia shares the four lessons brands can learn from the annual Wrapped campaign.READ IN MARKETING MAG
Should You Accept a Job Offer When You're an Entrepreneur?I did - And I Regret it
After 11 years of working for herself, Mia took the plunge and applied for a Campaign Manager position at a major festival. Here's what she learned from the experience, and why she would never do it again.READ IN ENTREPRENEUR'S HANDBOOK
My Biggest Marketing Mistake
This boo boo could've easily been swept under the rug and discussed on a “need-to-know” basis but Mia is a marketing educator, and this is a teachable moment.READ IN BETTER MARKETING
How To Harness Cognitive Biases to Create More Effective Marketing
It might sound a bit pessimistic, but understanding humans and our flaws is at the heart of effective marketing. The reality is, science plays a key role in marketing, especially the science of psychology.
In this article, Mia discusses four cognitive biases and how you can use them to create more effective marketing.READ IN BETTER MARKETING
Ten marketing predictions and trends to help your business in 2022
As we head into a new year, by looking ahead and keeping your finger on the pulse of the latest marketing trends, you can go a long way towards future-proofing your brand. Here are 10 marketing trends and predictions for 2022, plus how to use them for your business’ advantage.READ IN SMART COMPANY
Controversial Opinion: The Number of Instagram Followers Does Actually Matter
In Medium's leading publication with 737K followers, Mia discusses why growing your audience is not a vanity metric.READ IN THE STARTUP
Let's get real about digital marketing experts and BS marketing
Campaign Del Mar founder and marketing strategist Mia Fileman looks at how legitimate marketers can cut through the noise of online marketing gurus.READ OPINION EDITORIAL IN MUMBRELLA
Here's What the Celebrity CEOs and Online Business Gurus Don't Want You To Know
Published in Better Marketing; a leading Medium publication with 104K followers. Mia calls out the outrageous promises and false narratives fed to small business owners by online marketing "gurus".READ IN BETTER MARKETING
“Acknowledge all your failures”: Mia Fileman shares her biggest business blunders
Mia Fileman discusses her six biggest blunders from the last three years, and shares the only real secret for success: acknowledging your failures.READ IN SMART COMPANY
The Entrepreneur's Handbook
The Tough Love You Need To Hear When Marketing Your Startup
Mia dishes out some tough love to female-founded small business owners but wraps it in a warm hug.READ IN ENTREPRENEUR'S HANDBOOK
The Best Marketing Campaigns of Covid-19
Limitation drove innovation during the coronavirus pandemic. There were so many clever and creative campaigns, so here I’ve pulled together my list of the best of the best.READ IN BETTER MARKETING
Marketing Lessons I learned from binge-watching 'Bridgerton'
I know what you’re thinking, and yes, I did write an article about my latest Netflix binge so I could convince myself that watching was “research”. But I have scratched below the surface of my target audience, and it turns out, they like their tips with a healthy dose of pop culture references. A spoonful of sugar makes the medicine go down, right?READ IN BETTER MARKETING
I'm a real life Emily in Paris. Here's what the show gets right and wrong.
After graduating from uni, Mia Fileman worked in brand management for Vegemite. Still, when an opportunity came to move to Paris, she dropped everything and booked a one-way ticket to France.READ ON MAMAMIA
Social Media Examiner
How to Use Facebook Groups to Keep Customers: 5 Ways
Published in the world’s largest social media marketing resource, Social Media Examiner. Discover from Mia how to strategically use a Facebook group to nurture customer relationships.READ IN THE SOCIAL MEDIA EXAMINER
How Hello Fresh Nails the Customer Experience
Marketing Strategist Mia Fileman discusses how Hello Fresh nail the customer experience, except for one crucial factor that ruined her relationship with them. As featured in leading marketing publication, Better Marketing.READ IN BETTER MARKETING
Why brands need to stop culture jacking and just get back to good marketing
Featured as a top article in revered business publication Smart Company, Mia Fileman, Brand Director here at Campaign Del Mar, discusses the perils of culture-jacking and how to avoid making the same mistake as Pepsi, Domino's or Business Chicks.READ IN SMART COMPANY
A spoonful of music helps the marketing go down
Does your marketing hit the right notes? Mia discusses how music can give your marketing the lasting impact it may be missing. Published in Illumination.READ IN ILLUMINATION
Small business is the collateral damage in Facebook's decision to ban news content
This move is Facebook proving once and for all how childish they are. And it’s not only media outlets paying the price, but also plenty of brands and small businesses.READ IN MUMBRELLA
The Entrepreneur's Handbook
How to recession-proof your services by using eCommerce
Published in Entrepreneur's Handbook; a leading Medium publication with 154K followers. Co-authored by Mia.
When transitioning from physical to digital there are only so many elements from the initial model you can take with you. Focus on the areas that drive profitability, growth, and enjoyment... Read more.READ IN THE ENTREPRENEUR'S HANDBOOK
Attack of the Clones
Mia Fileman unpacks and unleashes on the latest pyramid scheme polluting social media. Published in the Digital Drum, an award winning UK digital marketing blog.READ IN DIGITAL DRUM
The Marketing Lab
The 4 reasons small brands are failing by not running marketing campaigns
How small brands can do better when it comes to DIY marketing. Published in The Marketing Lab by Idiello. A hub for DIY marketing advice, case studies and expert insights.READ IN THE MARKETING LAB
Brand-side marketers are suffering a creative drought – here, have a sip
Campaign Del Mar’s Australian Director, Mia Fileman penned an opinion-editorial on creative strategy that was published by leading national publication, Marketing and featured in their e-news.READ IN MARKETING MAGAZINE
The Business Bible
By She's on the Money
Mia chats to Ryan Jon about the viral "Gurus" campaign film and shares 6 actionable tips for marketing your small business or your side hustle. I hope you're ready for some truth bombs.
Hack Your Own PR
In this episode, Odette and Mia chat all things Medium, the online digital publishing platform with over 100 million readers across the globe. Mia is a prolific Medium author who uses the platform to establish connections with fellow small business owners, flex her creative muscles, boost her brand message and establish herself as one of Australia's preeminent marketing experts.
To date, she’s had over a dozen articles published on Medium that have been read over 32,000 times.
Mia was invited onto this episode after her Instagram video of her opinion on the Awards Industry, that is making a lot of money out of naïve and susceptible people who are just looking to compete. In this episode, Mia and the hosts call out this disturbing trend and chat about what can you do to protect yourself.