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Join Campaign Classroom and start creating campaigns that convert

Join the waitlist for August 2023

From big idea to execution in 10 weeks. Learn to create, plan and implement a marketing campaign that is right for your business.

JOIN THE WAITLIST

Join Campaign Classroom and start creating campaigns that convert 

Waitlist now open for August 2023

From big idea to execution in 10 weeks. Create, plan and learn to implement a marketing campaign that is right for your business.

JOIN THE WAITLIST

But wait....I already work in marketing. Kinda.   

Then you're in the right place friend! 

Campaign Classroom is a marketing campaign masterclass for those who want to sharpen their skills, market with confidence and stop with all the tactical overwhelm.

We work with clever individuals that know their top of funnel from their bottom of funnel and understand that good marketing is more than jumping on the latest Reels trend.

And once our ten weeks together is up? You'll leave feeling empowered to manage fully integrated campaigns that are built on good strategy, not fad marketing. 

KEEP ME IN THE LOOP

Learn by doing

You can't grow muscles by watching other people exercise. This 10-week program is a hands-on, action orientated approach to campaign marketing that you will master through application.

Learn from doers

Campaign Classroom is taught by Mia Fileman, an expert marketer who has worked with local and global brands. Mia, along with her guest strategists, has spent decades running successful campaigns using the marketing methods you'll learn in this program. 

Learn with others

Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly Campaign Classroom sessions with just a handful of participants.

By the end of Campaign Classroom, you'll...  

 

Confidently create integrated marketing campaigns

We guide you as you create, plan and implement an integrated marketing campaign with confidence. 

Create marketing plans you'll stick to

Work smarter, not harder, with easy to follow marketing plans designed around your audience, not a shopping list of channels.

Never create boring marketing again

Creativity is a muscle you can develop. Gain the confidence to take informed risks and challenge yourself to think bigger. 

Master skills you'll actually use

Future proof your skills with real-world, practical marketing skills that never go out of style.

Build your brand through powerful marketing campaigns.

Previous participants have used Campaign Classroom to:

✓ Create successful launch campaigns for new programs, courses, memberships and offers.

✓ Launch brand awareness campaigns to build an audience and capture attention.

✓ Design lead generation campaigns that drive quality leads.

✓ Launch referral marketing programs that drive conversions.

✓ Develop their skills in strategic, campaign-based marketing.

 

You're in good company 

Take a look at some of the student projects completed during Campaign Classroom

From big idea to execution in 10 weeks.

 

Weekly group sessions led by Mia


3 x bonus sessions with guest strategists


On-demand video lessons


Custom worksheets and editable templates


7 x downloadable workbooks


Online course dashboard and smartphone app for flexible learning


Dedicated online community support between sessions


2 x 1-on-1 strategy sessions with Mia and tailored 1-on-1 support throughout the program

 
Waitlist now open for August 2023.

Join the waitlist to receive program updates and exclusive offers.

SIGN ME UP

Classroom Outline

Here's what we will cover during the 10 week Campaign Classroom

Interested in Campaign Classroom but not sure if it's right for you?

Campaign Classroom is for switched-on women in marketing who are ready to go upskill in integrated marketing campaigns.

The program is best suited to you if:

✔️You have marketing foundations covered; you know your ideal audience, active social media channels, email marketing, and your website and branding are Schmick.

✔️You want the latest insights into running successful campaigns that drive results

✔️You’re ready to run your first campaign and want to tap into Mia’s expertise for support

✔️You’re across campaigns but are ready to refine your skills   

 Want to join Campaign Classroom? 

Book a chat with Mia to go through any questions you have before you commit.   

 

BOOK A DISCOVERY CALL

Meet your strategist

Mia Fileman

Mia is a career marketer who has spent over two decades running marketing campaigns on behalf of business and government. Mia spent 10 years in Brand Management roles for global companies L’Oreal, BIC, Kraft, among others before moving to creative agency land as a Director.

Before Campaign Del Mar, Mia ran a marketing agency for seven years across three states, creating and implementing campaigns for her small business clients. Mia is a Fellow Member of the Australian Marketing Institute, the highest level of recognition for professional marketers.

Mia will be guiding you through every step of this program. Enjoy weekly virtual Classroom sessions and tailored support.

Meet your strategist

Mia Fileman

Mia is a career marketer who has spent over two decades running marketing campaigns on behalf of business and government. Mia spent 10 years in Brand Management roles for global companies L’Oreal, BIC, Kraft, among others before moving to creative agency land as a Director.

Before Campaign Del Mar, Mia ran a marketing agency for seven years across three states, creating and implementing campaigns for her small business clients.

Mia will be guiding you through every step of this program. Enjoy weekly virtual Classroom sessions and tailored support.

Guest strategist line up

Emma McMillan 

Copywriting & Communication Coach

Emma believes every business deserves great copy. Working with a copywriter is one way. Another is to equip yourself with the skills, confidence and accountability to write your own - and wholly stand behind it. 

As a copy coach, Emma guides small business owners and others to connect authentically – and consistently – with their audience. A former teacher of 12 years, she’s run a successful copywriting business since 2016. Emma’s unique skill set gives her a deep understanding of both how people learn and the realities of small biz life.

As host of the podcast Not Just About Copy, Emma shares inspiring conversations along with practical coaching episodes on how to write better - with more ease, purpose, joy and flow.

Tiff Ng

Founder and Chief Storyteller at The Social Story

Tiff has a decade of experience in social media, working across businesses in tech, food, entertainment and more to connect the dots between brands and their audience. She focuses on how businesses can build lasting relationships that inform, inspire and activate their audiences.

Moreover, she looks at ways that social can be a tool for social impact – from how we can make it more accessible to how we can promote ideas of inclusivity and sustainability with every post.

Cass Theodore

Social media advertising specialist

Cass is our resident paid ads specialist driving Campaign Del Mar's social media advertising campaigns. Before transitioning into paid media, she worked as a marketing all-rounder until she found her passion; working with women-led brands to expand their marketing efforts using social media advertising.

 

Mia has worked on marketing campaigns for brands such as: 

Doing Campaign Classroom was the best business decision I made this year.  I got so much value, support and inspiration from Mia and the team it really set me up for success.  I've had a fantastic campaign launch with lots of interest, and the best part is I now have the framework and template to replicate this all again in the future.  If you're on the fence I can't recommend this enough - it will really benefit your business.

- Michelle, Show & Tell Video

Mia Fileman from Campaign Del Mar is an amazing marketing strategist and educator. I recently completed her Campaign Classroom course and found it to be extremely informative, interactive and practical. Mia is so generous with her time, knowledge and connections. She has such incredible energy and clearly loves what she does and that really translates into her course. I've learned how to put together a marketing campaign and am currently implementing it with great success.

- Frances, One Roof

Recently I completed Campaign Classroom to learn how to create smarter marketing campaigns, specifically for when Behind the Brands program's launch. I have to say it’s the BEST course/program I have ever done. Not just the content, which was fab, but the way it is structured to ensure you reach the goal of launching a campaign.


- Megan, Behind the Brands

Frequently asked questions

From our graduates

 
 

Steph from MontiiCo

Michelle from Show & Tell Video.

Start creating Cannes-worthy marketing campaigns.

I'M READY

Campaign Del Mar ® is a registered service provider under the NT Business Growth Program.

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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.