But wait....I already work in marketing. Kinda.
Then you're in the right place friend!
Campaign Classroom is a marketing campaign masterclass for those who want to sharpen their skills, market with confidence and stop with all the tactical overwhelm.
We work with clever individuals that know their top of funnel from their bottom of funnel and understand that good marketing is more than jumping on the latest Reels trend.
And once our ten weeks together is up? You'll leave feeling empowered to manage fully integrated campaigns that are built on good strategy, not fad marketing.SIGN ME UP
Learn by doing
You can't grow muscles by watching other people exercise. This 10-week program is a hands-on, action orientated approach to campaign marketing that you will master through application.
Learn from doers
Campaign Classroom is taught by Mia Fileman, an expert marketer who has worked with local and global brands. Mia, along with her guest strategists, has spent decades running successful campaigns using the marketing methods you'll learn in this program.
Learn with others
Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly Campaign Classroom sessions with just a handful of participants.
By the end of Campaign Classroom, you'll...
Create marketing plans you'll stick to
Work smarter, not harder, with easy to follow marketing plans designed around your audience, not a shopping list of channels.
Have access to a supportive community
No need to go it alone. Feel supported long after the program is over with a community of like-minded marketing friends.
Never create another boring campaign again
Creativity is a muscle you can develop. Gain the confidence to take informed risks and deliver multiple campaigns at once.
Master skills you'll actually use
Future proof your skills with real-world, practical marketing skills that never go out of style.
Build brands through powerful marketing campaigns.
Previous participants have used Campaign Classroom to:
✓ Create successful launch campaigns for new programs, courses, memberships and offers.
✓ Launch brand awareness campaigns to build an audience and capture attention.
✓ Design lead generation campaigns that drive quality leads.
✓ Launch referral marketing programs that drive conversions.
✓ Develop their skills in strategic, campaign-based marketing.
You're in good company
Take a look at some of the student projects completed during Campaign Classroom
From big idea to execution in 10 weeks.
Weekly group sessions led by Mia
3 bonus sessions with guest strategists
On-demand video lessons
Custom worksheets and editable templates
7 x downloadable workbooks
Online course dashboard and smartphone app for flexible learning
Dedicated online community support between sessions
60-minute strategy session with Mia and tailored 1-on-1 support throughout the program
Here's what we will cover during the 10 week Campaign Classroom
Introduction: Setting the stage for your campaign
Week 1: Becoming a customer fanatic & deep insights
Week 2: Channels & tactics
Week 3: The Big Idea
Week 4: Planning
Week 5: Creative identity
Week 6-8: Campaign building
Week 9: Launching with success
Week 10: Wrap up party
Interested in Campaign Classroom but not sure if it's right for you?
Campaign Classroom is for switched-on women in marketing who are ready to go upskill in integrated marketing campaigns.
The program is best suited to you if:
✔️You have marketing foundations covered; you know your ideal audience, active social media channels, email marketing, and your website and branding are Schmick.
✔️You want the latest insights into running successful campaigns that drive results
✔️You’re ready to run your first campaign and want to tap into Mia’s expertise for support
✔️You’re across campaigns but are ready to refine your skills
Want to join Campaign Classroom?
Book a chat with Mia to go through any questions you have before you commit.
BOOK A DISCOVERY CALL
From our graduates
Steph from MontiiCo
Michelle from Show & Tell Video.
Mia has worked on marketing campaigns for brands such as:
Doing Campaign Classroom was the best business decision I made this year. I got so much value, support and inspiration from Mia and the team it really set me up for success. I've had a fantastic campaign launch with lots of interest, and the best part is I now have the framework and template to replicate this all again in the future. If you're on the fence I can't recommend this enough - it will really benefit your business.
- Michelle, Show & Tell Video
Mia Fileman from Campaign Del Mar is an amazing marketing strategist and educator. I recently completed her Campaign Classroom course and found it to be extremely informative, interactive and practical. Mia is so generous with her time, knowledge and connections. She has such incredible energy and clearly loves what she does and that really translates into her course. I've learned how to put together a marketing campaign and am currently implementing it with great success.
- Frances, One Roof
Recently I completed Campaign Classroom to learn how to create smarter marketing campaigns, specifically for when Behind the Brands program's launch. I have to say it’s the BEST course/program I have ever done. Not just the content, which was fab, but the way it is structured to ensure you reach the goal of launching a campaign.
- Megan, Behind the Brands