But wait....I already work in marketing. Kinda.
Then you're in the right place friend!
Campaign Classroom is a marketing campaign masterclass for those who want to sharpen their skills, market with confidence and stop with all the tactical overwhelm.
We work with clever individuals that know their top of funnel from their bottom of funnel and understand that good marketing is more than jumping on the latest Reels trend.
And once our ten weeks together is up? You'll leave feeling empowered to manage fully integrated campaigns that are built on good strategy, not fad marketing.
KEEP ME IN THE LOOPLearn by doing
You can't grow muscles by watching other people exercise. This 10-week program is a hands-on, action orientated approach to campaign marketing that you will master through application.
Learn from doers
Campaign Classroom is taught by Mia Fileman, an expert marketer who has worked with local and global brands. Mia, along with her guest strategists, has spent decades running successful campaigns using the marketing methods you'll learn in this program.
Learn with others
Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly Campaign Classroom sessions with just a handful of participants.
By the end of Campaign Classroom, you'll...
Confidently create integrated marketing campaigns
We guide you as you create, plan and implement an integrated marketing campaign with confidence.
Create marketing plans you'll stick to
Work smarter, not harder, with easy to follow marketing plans designed around your audience, not a shopping list of channels.
Never create boring marketing again
Creativity is a muscle you can develop. Gain the confidence to take informed risks and challenge yourself to think bigger.
Master skills you'll actually use
Future proof your skills with real-world, practical marketing skills that never go out of style.
Build your brand through powerful marketing campaigns.
Previous participants have used Campaign Classroom to:
✓ Create successful launch campaigns for new programs, courses, memberships and offers.
✓ Launch brand awareness campaigns to build an audience and capture attention.
✓ Design lead generation campaigns that drive quality leads.
✓ Launch referral marketing programs that drive conversions.
✓ Develop their skills in strategic, campaign-based marketing.
You're in good company
Take a look at some of the student projects completed during Campaign Classroom
From big idea to execution in 10 weeks.
Weekly group sessions led by Mia
3 bonus sessions with guest strategists
On-demand video lessons
Custom worksheets and editable templates
7 x downloadable workbooks
Online course dashboard and smartphone app for flexible learning
Dedicated online community support between sessions
60-minute strategy session with Mia and tailored 1-on-1 support throughout the program
Next intake kicks off March 6, 2023.
Join the waitlist to receive program updates and get exclusive offers.
SIGN ME UP
Classroom Outline
Here's what we will cover during the 10 week Campaign Classroom
Introduction: Setting the stage for your campaign
Week 1: Becoming a customer fanatic & deep insights
Week 2: Channels & tactics
Week 3: The Big Idea
Week 4: Planning
Week 5: Creative identity
Week 6-8: Campaign building
Week 9: Launching with success
Week 10: Wrap up party
Interested in Campaign Classroom but not sure if it's right for you?
Campaign Classroom is for switched-on women in marketing who are ready to go upskill in integrated marketing campaigns.
The program is best suited to you if:
✔️You have marketing foundations covered; you know your ideal audience, active social media channels, email marketing, and your website and branding are Schmick.
✔️You want the latest insights into running successful campaigns that drive results
✔️You’re ready to run your first campaign and want to tap into Mia’s expertise for support
✔️You’re across campaigns but are ready to refine your skills
Want to join Campaign Classroom?
Book a chat with Mia to go through any questions you have before you commit.
BOOK A DISCOVERY CALL
Guest strategist line up
Yuval Ackerman
Ethical email copywriter & strategist
Yuval is an ethical email copywriter and strategist on a mission to turn your inbox into a cozy, safe space. She works with value-driven, busy business owners who want to nurture a profitable love-love relationship with their subscribers and email list, without using sleazy sales tactics.
Katie Emslie
Visual design specialist
Katie is an experienced marketer, visual designer and photographer who is a master at bringing ideas to life visually. As the go-to expert for Campaign Del Mar's campaigns, Katie is an insanely talented creative who knows how to capture attention with show-stopping visuals.
Cass Theodore
Social media advertising specialist
Cass is our resident paid ads specialist driving Campaign Del Mar's social media advertising campaigns. Before transitioning into paid media, she worked as a marketing all-rounder until she found her passion; working with women-led brands to expand their marketing efforts using social media advertising.
From our graduates
Steph from MontiiCo
Michelle from Show & Tell Video.
Mia has worked on marketing campaigns for brands such as:
