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Join Campaign Classroom and  learn to create brand defining campaigns 

Get access in Marketing Circle

From Big Idea to reality in 9 lessons. Learn to create, plan and launch a marketing campaign for your brand.

JOIN MARKETING CIRCLE

Join Campaign Classroom and learn to create brand defining campaigns.

Get access in Marketing Circle

From Big Idea to execution in 9 weeks. Learn to create, plan, build and launch a marketing campaign for your brand.

JOIN MARKETING CIRCLE

If you like a campaign, you’ll come to trust the brand, and if you trust the brand, you’ll buy the product because people buy from businesses they like and trust.

So, if marketing is in your job description, your job is to drive business growth by building brand preference.

We do this by creating campaigns that resonate with customers on a deeper level, transcending mere advertising and telling stories that evoke emotions and build lasting connections.

Campaigns are never ending stories.

Campaigns are a masterful blend of strategy, creativity, messaging and media to strategically promote a brand.

But wait...I already work in marketing.   

Then you're in the right place.

Campaign Classroom is a small group program for those who want to sharpen their skills, market with confidence and stop with all the tactical overwhelm.

We work with marketers and clever business leaders that know their top of funnel from their bottom of funnel and understand that good marketing is more than jumping on the latest trend.

And once our nine weeks together is up, you'll leave empowered to manage fully integrated campaigns that are built on good strategy, not fad marketing. 

BECOME A BETTER MARKETER

Learn by doing

You can't grow muscles by watching other people exercise. This 9-week program is a hands-on, action orientated approach to campaign marketing that you will master through application.

Learn from doers

Campaign Classroom is led by Mia Fileman, a global marketing strategist and go-to campaign expert. Mia, along with Emily Lambourne, have spent years running successful campaigns using the marketing methods you'll learn in this program. 

Learn with others

Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly Campaign Classroom sessions with a handful of participants.

By the end of Campaign Classroom, you'll...  

 

Confidently create integrated marketing campaigns

We guide you as you create, plan, build and launch a creative, cohesive marketing campaign.

Create marketing plans you'll stick to

Campaigns are the opposite of "always on' marketing. Campaigns are short bursts of activity that are high effort but high reward. They are sprints, not marathons.

Never create boring marketing again

Creativity is a muscle you can grow. Gain the skills to take informed risks and challenge yourself to think bigger so your marketing captures attention and prompts action.

Master skills you'll actually use

Future proof your skills with real-world, practical marketing skills that never go out of style. 

Build your brand through result-orientated marketing campaigns.

Previous participants have used Campaign Classroom to:

✓ Create successful launch campaigns for new programs, courses, memberships and offers.

✓ Launch brand awareness campaigns to build an audience and capture their attention.

✓ Design lead generation campaigns that drive quality prospects.

✓ Launch referral marketing programs that drive conversions.

✓ Develop and update their campaign marketing skills.

Creativity backed by data.

Marketing combines art and science. You will not receive a formula because successful marketing can't be templated.

This program teaches you to think critically to create memorable, engaging, and results-oriented campaigns.

We're bringing creativity back to marketing. 

“Go ahead and chat with GPT or anyone else for that matter but stop looking for the next big thing because the next big idea is all you need.”

 

- MT Fletcher.

You're in good company 

Take a look at some Campaign Classroom student projects

From Big Idea to execution in 9 weeks.

 

Weekly group sessions led by Mia and Emily


On-demand video lessons


Custom worksheets and editable templates


9 x downloadable workbooks


Online course dashboard and smartphone app for flexible learning


Dedicated online community support between sessions


2 x one-on-one strategy sessions with Mia and tailored personalised support throughout the program

 

Available on-demand in Marketing Circle in 2024.
LEARN MORE ABOUT MARKETING CIRCLE
 

Classroom Outline

Here's what we cover during 9 weeks of Campaign Classroom

Interested in Campaign Classroom but not sure if it's right for you?

Campaign Classroom is for switched-on women and men in marketing who want to upskill in integrated marketing campaigns.

The program is best suited to you if:

✔️You have marketing foundations covered. You have; defined your ideal audience, active social media channels, set up email marketing, and invested in a website and branding.

✔️You want the most up-to-date education and best practices for running successful campaigns that drive results.

✔️You’re ready to run your first campaign and want to tap into Mia's and Emily's expertise for support.

✔️You’re across campaigns but want to update and refine your skills.   

Want to join Campaign Classroom? 

Book a chat with Mia to have your questions answered.   

 

BOOK A DISCOVERY CALL

Meet your strategists

Mia Fileman

Mia is a career marketer who has spent over two decades running marketing campaigns on behalf of business and government. Mia spent 10 years in Brand Management roles for global companies L’Oreal, BIC, Kraft, among others before moving to creative agency land as a Director.

Before Campaign Del Mar, Mia ran a marketing agency for seven years across three states, creating and implementing campaigns for her small business clients. Mia is a Fellow Member of the Australian Marketing Institute, the highest level of recognition for professional marketers.

Mia will be guiding you through every step of this program. Enjoy weekly virtual Classroom sessions and tailored support.

Meet your strategist

Mia Fileman

Mia is a career marketer who has spent over two decades running marketing campaigns on behalf of business and government. Mia spent 10 years in Brand Management roles for global companies L’Oreal, BIC, Kraft, among others before moving to creative agency land as a Director.

Before Campaign Del Mar, Mia ran a marketing agency for seven years across three states, creating and implementing campaigns for her small business clients.

Mia will be guiding you through every step of this program. Enjoy weekly virtual Classroom sessions and tailored support.

Emily Lambourne


Emily is Campaign Del Mar's Digital Strategist, working across all aspects of the business. Over the last three years, Emily has worked on many student campaigns as well as Campaign Del Mar's own campaigns. 

Emily takes the lead on some of the Campaign Classroom lessons and group sessions.

Emily Lambourne


Emily is Campaign Del Mar's Digital Strategist working across all aspects of the business. Emily has taken an active role in Campaign Classroom over the last two years.

Emily takes the lead on some of the Campaign Classroom lessons and group sessions.

 

Mia has worked on marketing campaigns for brands such as: 

Trusted by the over 100 professional marketers and founders who have completed the program.

Campaign Classroom has an exceptional Net Promoter ScoreŽ of 88.

No one needs another unfinished course;  Campaign Classroom has a completion rate of 92%.

Campaign Classroom

$3200 AUD

$2120 USD

  • 9-week online program
  • Weekly live sessions 
  • 2 x 1-on-1 sessions with Mia
  • Access to Campaign Builder, our proprietary tool
  • Dedicated member-only What'sApp group
  • Custom dashboard and smartphone app 
JOIN THE WAITLIST

From our graduates

 
 

Steph from MontiiCo

Michelle from Show & Tell Video

Frequently asked questions

Start creating Cannes-worthy marketing campaigns.

I'M READY

Campaign Del Mar ® is a registered service provider under the NT Business Growth Program.

Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.