If you like a campaign, you’ll come to trust the brand, and if you trust the brand, you’ll buy the product because people buy from businesses they like and trust.
So, if marketing is in your job description, your job is to drive business growth by building brand preference.
We do this by creating campaigns that resonate with customers on a deeper level, transcending mere advertising and telling stories that evoke emotions and build lasting connections.
Campaigns are never ending stories.
Campaigns are a masterful blend of strategy, creativity, messaging and media to strategically promote a brand.
But wait...I already work in marketing.
Then you're in the right place.
Campaign Classroom is a small group program for those who want to sharpen their skills, market with confidence and stop with all the tactical overwhelm.
We work with marketers and clever business leaders that know their top of funnel from their bottom of funnel and understand that good marketing is more than jumping on the latest trend.
And once our nine weeks together is up, you'll leave empowered to manage fully integrated campaigns that are built on good strategy, not fad marketing.
BECOME A BETTER MARKETERLearn by doing
You can't grow muscles by watching other people exercise. This 9-week program is a hands-on, action orientated approach to campaign marketing that you will master through application.
Learn from doers
Campaign Classroom is led by Mia Fileman, a global marketing strategist and go-to campaign expert. Mia, along with Emily Lambourne, have spent years running successful campaigns using the marketing methods you'll learn in this program.
Learn with others
Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly Campaign Classroom sessions with a handful of participants.
By the end of Campaign Classroom, you'll...
Confidently create integrated marketing campaigns
We guide you as you create, plan, build and launch a creative, cohesive marketing campaign.
Create marketing plans you'll stick to
Campaigns are the opposite of "always on' marketing. Campaigns are short bursts of activity that are high effort but high reward. They are sprints, not marathons.
Never create boring marketing again
Creativity is a muscle you can grow. Gain the skills to take informed risks and challenge yourself to think bigger so your marketing captures attention and prompts action.
Master skills you'll actually use
Future proof your skills with real-world, practical marketing skills that never go out of style.
Build your brand through result-orientated marketing campaigns.
Previous participants have used Campaign Classroom to:
✓ Create successful launch campaigns for new programs, courses, memberships and offers.
✓ Launch brand awareness campaigns to build an audience and capture their attention.
✓ Design lead generation campaigns that drive quality prospects.
✓ Launch referral marketing programs that drive conversions.
✓ Develop and update their campaign marketing skills.
Creativity backed by data.
Marketing combines art and science. You will not receive a formula because successful marketing can't be templated.
This program teaches you to think critically to create memorable, engaging, and results-oriented campaigns.
We're bringing creativity back to marketing.
“Go ahead and chat with GPT or anyone else for that matter but stop looking for the next big thing because the next big idea is all you need.”
- MT Fletcher.
You're in good company
Take a look at some Campaign Classroom student projects
From Big Idea to execution in 9 weeks.
Weekly group sessions led by Mia and Emily
On-demand video lessons
Custom worksheets and editable templates
9 x downloadable workbooks
Online course dashboard and smartphone app for flexible learning
Dedicated online community support between sessions
2 x one-on-one strategy sessions with Mia and tailored personalised support throughout the program
Returning in 2024. Join the waitlist for updates on the next intake.
SIGN ME UPClassroom Outline
Here's what we cover during 9 weeks of Campaign Classroom
Introduction: Integrated Marketing Campaigns
Week 1: Campaign brief and budget
Week 2: Campaign Strategy
Week 3: Campaign Idea
Week 4: 1-on-1 Strategy session & group collaboration
Week 5: Channels and tactics
Week 6: Planning
Week 7: Campaign Assets
Week 8: Launching with success & post campaign analysis
Week 9: Wrap up party
Interested in Campaign Classroom but not sure if it's right for you?
Campaign Classroom is for switched-on women and men in marketing who want to upskill in integrated marketing campaigns.
The program is best suited to you if:
✔️You have marketing foundations covered. You have; defined your ideal audience, active social media channels, set up email marketing, and invested in a website and branding.
✔️You want the most up-to-date education and best practices for running successful campaigns that drive results.
✔️You’re ready to run your first campaign and want to tap into Mia's and Emily's expertise for support.
✔️You’re across campaigns but want to update and refine your skills.
Want to join Campaign Classroom?
Book a chat with Mia to have your questions answered.
BOOK A DISCOVERY CALL
Mia has worked on marketing campaigns for brands such as:
Trusted by the over 100 professional marketers and founders who have completed the program.
Campaign Classroom has an exceptional Net Promoter Score® of 88.
No one needs another unfinished course; Campaign Classroom has a completion rate of 92%.
