Navigating the marketing landscape is stormy.
It’s awash with self-proclaimed gurus spruiking their plug-and-play strategies, one-size-fits-all templates, and cheap hacks promising seven-figure results. If you don’t know where to start or how to discern effective from defective marketing, you risk running aground and wasting your time and hard-earned dollars treading water.
After working with hundreds of founders and marketers across our signature programs and 1-on-1, the consensus is clear: you’re hungry for no-bullshit marketing training and advice from real experts.
Chart a new course ahead
We have reimagined the Campaign Del Mar experience.
With Marketing Circle, we’re overhauling our business model, transforming our (incredible, but inflexible) marketing programs into an immersive, choose-your-own-adventure marketing ecosystem with Mia and Emily as your stewards.
Marketing Circle is the antidote to marketing’s stormy seas.
Here’s what you receive in the Marketing Circle ecosystem:
On-demand access to our online programs
A personalised itinerary to chart your path to marketing success and 1-on-1 support with Mia
A member-only community for connection and collaboration
Weekly live sessions
Access to proprietary tools
Advanced Stream
It’s comprehensive by design. Everything you need to set sail is at your fingertips, complete with trusted advice to help you stay on course.
Get on-demand access to all of Campaign Del Mar's essential programs:
Campaign Classroom
Our signature program teaches you to create, plan and launch a brand-building marketing campaign. Go from idea to execution with a campaign master by your side every step of the way.
Nail Your Email Marketing Strategy
Buil, grow, nurture and profit from email marketing. Start earning dollars from your emails with our best-selling email marketing program completed by over 180 business owners and marketers.
Setting the Stage for Campaigns
Gear up for success with our fundamentals mini-program for business owners and entrepreneurs who need to level up their marketing foundations before embarking on campaigns.
The Creative Lab
Our 3-day campaign idea workshop takes place live. Transform your marketing ideas into a force that captivates, inspires, and sets you apart.
Intentionally designed for entrepreneurs and marketers who want to build coveted brands.
Campaign Del Mar provides strategic and creative marketing training that is proven to build brands.
When you have a coveted brand, you become the brand people demand, rather than fighting for every sale. You get on the playing field you’ve always dreamed of.
Building a coveted brand with a golden reputation and a loyal band of customers requires big ideas, creative thinking, and evocative storytelling underpinned by strategic foundations. Marketing Circle is the beacon that will keep you on an even keel.
Join a thriving community of clever, creative founders and marketers who are in the same boat as you; wearing all the hats, and juggling all the balls. Intentionally designed for entrepreneurs and marketers who want to build something meaningful, our strategic and creative marketing ecosystem is your ticket to future-proofing your brand.
Campaigns have a proven track record for building brands.
Successful campaigns boost a brand's visibility and nurture relationships with its customers, fostering trust and loyalty. They amplify a brand's voice, telling a story that resonates with its target audience, ultimately driving brand recognition and sales.
We are qualified and experienced marketing and campaign strategists, and we use and teach a campaign approach to marketing through our signature program, Campaign Classroom.
This means:
- Focused efforts versus a scattergun approach
- Integrated, multi-channel marketing
- Creativity backed by data
- Results orientated
- Sustainable and purpose-driven marketing
Brand building is our MO.
What does success look like?
✔️It’s results-focused. We designed Marketing Circle to help you achieve tangible and measurable business results. We cut away all the fluff and anything that wastes your time so you can focus on growing your brand.
✔️It’s all hands on deck. Navigate the tricky marketing seas with a tight-knit crew of fellow clever and creative humans rather than sailing solo. We have a proven track record for building a thriving and safe community; our For the Love of Marketing Facebook group has been running for three years with over 700 women in marketing in residence.
✔️ It’s personal. During an onboarding call and strategy session, we chart a path for your marketing journey based on what you need.
✔️ Many programs share the what but not the how. We teach you methods and approaches taught in top business schools, complete with practical guidance about how to implement them.
✔️ The ecosystem is captained by professional marketers.
We have formal qualifications in marketing, and we’ve cut our teeth working for local and global brands across brand management and marketing.
TAKE ACTIONMARKETING CIRCLE IS FOR...
- Switched on people working in marketing
- Corporate escapees
- Small business owners with at least one year of business experience
- In-house marketers, agencies and teams
- Upskilling in brand marketing (before performance marketing)
- Best-in-class multichannel marketing training
- B2B and B2C brands
- Product, service and online businesses
NOT THAT
- Marketing 101
- Social media specific
- Bro marketing
- Cookie-cutter approach
- Cheats, hacks and questionable methods
- Untested methods and unqualified instructors
- Single-use tactics
- Swipe files, plug & play templates, false hopes and broken dreams
Marketing is a team sport.
What our customers say about working with us
Marketing Circle is distinctive from other marketing memberships.
It's intimate. Bigger is not better; we have capped numbers to 30 members for our maiden voyage. We're all about a personalised experience.
There are flexible payment options and no annual plan. Non-committal? No worries. Cash flow woes? We have you covered. There's a payment option to suit your needs.
Marketing Circle is the only way to work with Mia 1-on-1 moving forward.
Once you launch a marketing campaign, you get access to an Advanced stream at no extra cost. We place value on campaigns launched, not revenue reached.
Retention bonus: each year you remain in Marketing Circle, you receive a 1-on-1 call with Mia and an updated personalised itinerary.
Up to two calls per week, not a calendar full of events and guest masterclasses you can't attend because you are busy running your business.
Meet Your Strategists
Mia Fileman
Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris
Besides having earnt the nickname "The Campaign Lady", Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.
The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer, mentor and consultant that works with you to drive your business results. Strap in for your journey to marketing glory.
Emily Lambourne
Emily is a professional marketer and the Digital Strategist of Campaign Del Mar.
Emily holds a Bachelor of Business from the University of Newcastle, where she graduated with honours and majored in marketing. She fell in love with marketing on a production set of a campaign film and is happiest when she’s bringing campaigns to life.
Now, she’s the personification of a modern marketer, wearing all the hats, including strategy, design, copywriting, campaigns and SEO.
As a result, Emily is obsessed with working smarter, not harder, when it comes to marketing efforts. She has her finger on the pulse when it comes to legitimate trends, but doesn’t succumb to short-lived fads.
The first Marketing Circle ship has set sail.
Join the waitlist to be the first to hear when doors open again later in the year.
Join the waitlist
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Marketing Circle for your team
The more the merrier! Teams are more than welcome in the Marketing Circle.
Custom pricing is available for teams of more than three. Contact us to find a solution for your business.
Our marketing approach
Sustainable
Marketing your business should not be all-consuming; you should be able to take a holiday without missing a step in your business. Del Mar means by the sea, and that's where we want you to be.
Inbound
We use and teach the inbound marketing approach, where a brand attracts the right customers rather than annoying or pushing themselves on customers. You will never find us cold calling or trying to convert a cold audience.
Multi-channel marketing
Over-reliance on social media is a major problem among small businesses. We advise a smart mix of paid, earned and owned channels.
Ethical marketing practices
Our industry has the power to do good and evil. Campaigns have started movements and changed minds, but some bad agents use marketing to manipulate, deceive and shame. Those gurus are not welcome here.
Relationship building
Trust is the ballgame for marketing, and trust is built through relationships. Chatbots have their role, but we will never stop talking to our customers 1-on-1 and neither should you.
Online business done differently.
