Why email marketing?
Email marketing done right is money in your pocket.
Email has the highest conversion rate and ROI compared to all other digital channels
- Future-proof your brand against algorithms and borrowed channels
Spend considerably less time and money to make more profit
Sell directly from your emails, not on calls
- Substantially improve the results of campaigns and launches by integrating email marketing
In this online program you'll receive:
Online, self-paced video lessons delivered by Mia
2 x live group sessions with marketing strategist Mia Fileman
3-months access to our student-only community to get your questions answered.
Downloadable workbook & two editable worksheets
Custom learning dashboard and smartphone app for flexible learning
AUD $595 per person / USD $405 per person
What's covered in Nail Your Email Marketing Strategy
A simplified and strategic interactive program in email marketing.
How to build your email list
Customer journey mapping
Using marketing automation to eliminate repetitive tasks (worksheet included)
Demystifying personalisation & segmentation
3 essential email sequences (worksheet included)
Planning your email marketing content & campaigns
How many sales email you should send and what to include
How to optimise and improve email marketing performance
Meet the Strategist,
Mia Fileman is a marketing strategist and the founder of Campaign Del Mar. She’s also a mother and military spouse who knows the reality of juggling business, life and multiple roles.
Mia brings more than two decades of experience running marketing campaigns on behalf of business and government. She spent 10 years in Brand Management roles for global companies L’Oreal, BIC and Kraft, among others, before moving to the world of agencies as a Director.
Mia is a customer experience (CX) specialist, obsessed with creating customer journeys that delight.
Why you should prioritise email marketing
For every $1 spent on email marketing, you can expect an average return of $40. That's far higher than any digital marketing channel, including SEO, paid social and organic social media. Why?
- Higher conversion rate: email marketing drives more conversions than any other marketing channel – including social and search
- Targeted: with email marketing, you can send the right messages at the right time to the right people, not just pray and spray
- Owned channel: email marketing is a brand controlled channel, and you are not competing with algorithms or other accounts. Email marketing is a distraction-free environment.
Join the waitlist for the next intake of Nail Your Email Marketing Strategy.
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