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The essential online mini-program for switched-on humans like you who want to stop doing all the things and start thinking like strategic marketers. 

SAVE MY SPOT

Setting the Stage for Campaigns

The essential online program for switched-on humans like you who want to stop doing all the things and start thinking like strategic marketers. 

SAVE MY SPOT

Can marketing really be sustainable and effective?

 

Right now, your take on marketing feels a little like throwing spaghetti at the wall.

You’re doing all the things, and you’re spreading yourself so thin that most of it doesn’t actually stick.

You’ve realised that how you’re currently approaching things will only get you so far.

You need a repeatable process that gets you results that you can stick to.

You want to run campaigns (yay), but you are barely keeping your head above water with everything on your to-do list. How can you possibly throw campaigns into the mix?

The honest answer:

 

'Winging it' is not a winning business strategy. 

What will change the goal post?

Embracing a campaign take on marketing.

But we’ve got a feeling that’s why you’re here.

The campaign marketer within you is ready to…

  • Step up and think big picture
  • Structure your many brilliant ideas
  • Swap adhoc for strategic and targeted
  • Learn from (legit) experts who can boost your confidence 

You’re ready to do things differently.

Strategically. 

The honest answer:

'Winging it' is not a winning business strategy. 

What will change the goal post?

Embracing a campaign take on marketing.

But we’ve got a feeling that’s why you’re here.

The campaign marketer within you is ready to…

  • Step up and think big picture
  • Structure your many brilliant ideas
  • Swap adhoc for strategic and targeted
  • Learn from (legit) experts who can boost your confidence 

You’re ready to do things differently.

Strategically. 

What’s been holding you back is not a lack of drive.

 

It’s the major overwhelm that comes with running a business in 2022.

 

While marketing with an actual plan might seem like a dream right now there is a structured way to get you there, and in just 4 weeks.

Because what you need isn’t a magic marketing pill.

It's a proven pathway to:

  • Lay the right marketing foundations so you can start running campaigns
  • Focus your marketing efforts on the right places rather than all the places
  • Grow your marketing muscle step-by-step rather than being thrown into the deep end

It's time to finally jump off the social media trend hampster wheel and finally see those big results that happen when you get your marketing just right.

 

What gets you there are practical, actionable marketing steps you can take now to future-proof your brand.

What’s been holding you back is not a lack of drive.

 

It’s the major overwhelm that comes with running a business in 2022.

 

While marketing with an actual plan might seem like a dream right now there is a structured way to get you there, and in just 4 weeks.

Because what you need isn’t a magic marketing pill.

It's a proven pathway to:

  • Lay the right marketing foundations so you can start running campaigns
  • Focus your marketing efforts on the right places rather than all the places
  • Grow your marketing muscle step-by-step rather than being thrown into the deep end

It's time to finally jump off the social media trend hampster wheel and finally see those big results that happen when you get your marketing just right.

What gets you there are practical, actionable marketing steps you can take now to future-proof your brand.

Introducing

Setting the Stage for Campaigns

 

A mini-program that gets you ready to start running heavy-hitting marketing campaigns.

 

Many people who are keen to join Campaign Classroom don't yet have the right foundations in place to get the most from their campaigns.

Discover a way of marketing that gets you substantial, repeatable results in just 4 weeks. 

If you want to make the overwhelm that comes with trend-driven marketing a thing of the past and finally take action, then this is the online program for you. 

TAKE ACTION

Introducing

Setting the stage for campaigns

 

A mini-program that gets you ready to start running heavy-hitting marketing campaigns.

 

Many people who are keen to join Campaign Classroom don't yet have the right foundations in place to get the most from their campaigns.

Discover a way of marketing that gets you substantial, repeatable results in just 4 weeks. 

If you want to make the overwhelm that comes with trend-driven marketing a thing of the past and finally take action, then this is the online program for you. 

TAKE ACTION

Less is more. Only what you need and nothing more.

 

Setting the Stage for Campaigns will get you where you need to be in just a few weeks. It's designed to:

  • Teach you practical, repeatable and actionable steps to market with confidence
  • Give you the clarity to stand out from the crowd for the right reasons
  • Shift the way you market your business from reactive to proactive
  • Lay evergreen marketing foundations that will amplify your campaign results

It’s designed to give you maximum bang for your marketing buck.

Because you finally know how.

The 4 essential modules to set you up for success

Meet your Strategists

Mia Fileman

Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris

Mia is a highly acclaimed Marketing Strategist with 20+ years of experience within the marketing industry.

Her strategies have shaped recognisable marketing campaigns for iconic global brands such as L’Oreal, BIC and Kraft here in Australia and in Europe.

She then moved agency-side where she took on Director roles before taking the leap to run her own marketing agency and ultimately starting Campaign Del Mar where Mia shares her strategic take on marketing.

Emily Lambourne

Digital Strategist and Campaign Del Mar Mentor 

Emily implements the Campaign Del Mar marketing strategy as our Digital Strategist on a daily basis.

Her journey into the wide world of marketing began with a decision to study a Bachelor of Marketing at the University of Newcastle. And the rest is history!

Emily is the personification of a modern marketer:

She writes, she designs, she's tech-savvy and she loves marketing funnels.

There’s nothing she can’t do.

As featured in:

Meet your Strategists

Mia Fileman

Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris

Mia is a highly acclaimed Marketing Strategist with 20+ years of experience within the marketing industry.

Her strategies have shaped recognisable marketing campaigns for iconic global brands such as L’Oreal, BIC and Kraft here in Australia and in Europe.

She then moved agency-side where she took on Director roles before taking the leap to run her own marketing agency and ultimately starting Campaign Del Mar where Mia shares her strategic take on marketing.

Emily Lambourne

Digital Strategist and Campaign Del Mar Mentor 

Emily implements the Campaign Del Mar marketing strategy as our Digital Strategist on a daily basis.

Her journey into the wide world of marketing began with a decision to study a Bachelor of Marketing at the University of Newcastle. And the rest is history!

Emily is the personification of a modern marketer:

She writes, she designs, she's tech-savvy and she loves marketing funnels.

There’s nothing she can’t do.

As featured in:

How can Setting the Stage for Campaigns help you think like a strategic marketer?

 

With the perfect blend of upskilling, accountability, expert support and community.

4 modules with bite-sized video lessons

Immerse yourself in each module's content and grow your marketing confidence. Access all material via our online dashboard for easy on-the-go learning.

4 x workbooks and 4 x custom worksheets

Download the practical resources that guide you through each module's content, so you understand how to apply the learnings to your situation.

Three months access to student-only online community

This is the place to get your specific questions answered and meet likeminded others. It’s where collaborations flourish, lifelong connections are made and pennies drop.

PLUS:

Strategy session with Mia (45 minutes)

Start strong with a 1-on-1 session with an award winning Marketing Strategist to set you on the right path.

 

Let's hear from past students

Emma Stringfellow

As we’re in the rebranding process, Marketing Foundations could not have come at a better time. It has set us up for success, and it's given us so much knowledge, not just for now, but for the coming months and years. It's just going to make the biggest difference for our business as we’re set up with some really good foundations.

Abbie Sceresini

I recently completed the Marketing Foundations course and I have learnt so many new tips and tricks that I could start implementing right away! As a marketer, this course was fantastic for upskilling and expanding my marketing mind. Plus, the girls are just so damn knowledgeable! Thank you Mia and Emily!

Katie Tymms

Thank you for your authentic, honest and real marketing expertise. You're so very good at what you do, and the program really is full of the essentials. 

Setting the Stage for Campaigns is your perfect-fit program if you are...

A small business owner ready to step up from sporadic marketer to strategic marketer

An in-house marketer who should know what they’re doing, but feels let down by the costly and lengthy uni degree.

About to launch a business and want to approach your marketing strategically right from the start.

Do we see you nodding as you go along?

Then this is your personal invite to step up and…

  • Become the strategic business owner you wish you were today
  • Grow your marketing confidence and say goodbye to overwhelm
  • Lay the marketing foundations that will shift your business for good
  • Write your own marketing agenda and stop listening to cookie-cutter advice (that never worked in the first place)

The one thing between you and your crystal-clear future self?

Smarter, more intentional marketing from a space of clarity, not confusion.

Setting the Stage for Campaigns

Single payment of $650

AUD. Price includes all applicable taxes

  • 4 modules with video lessons
  • 4 x workbooks and 4 x worksheets
  • Student-only online community
  • Convenient online learning dashboard
  • PLUS: Strategy session with Mia 
ENROL NOW

With Campaign Classroom

Bundle price: Six payments of $550

Total price $3300 AUD

  • Enrol in Setting the Stage for Campaigns and Campaign Classroom to get a discount on both programs.
  • The next intake of Campaign Classroom kicks off March 6, 2023
  • SAVE $250
ENROL NOW

Are you left with unanswered questions?

We’ve got the answers.

Ready to call the strategic shots in your marketing?

LET'S DIVE IN

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