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JULY 30 | 11.30AM
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Can you tell truth from fiction?
I can’t.
We’re drowning in AI slop and manufactured reality. Trust between brands and audiences has eroded.
Over the past four years, I’ve been calling out shady marketing tactics and the false promises clogging our feeds. But let’s be real: a few rants on social media won’t fix an industry.
We need a new approach, one built for the post-truth era.
One that shows brands how to win without selling out.
Introducing: The Honest Marketing Method.
The antidote to the online marketing swamp we’re all sick of swimming in.
Live only event
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DAYS
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HOURS
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During this session, we will...
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The state of play: where we are now and we’ll look at the evidence behind the erosion of trust in marketing today.
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The 5 principles of the Honest Marketing Method: a methodology built to help good brands win without selling out.
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How to stand out without hype, manipulation or income claims: yes, it’s possible (and more effective).
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Real examples of honest marketing in action: so you can see what “better” actually looks like.
Discussion time.
This event is for you if...
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You’re tired of the current marketing game: income claims, fake urgency and success theatre.
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You want to stand out without selling out but aren’t sure what that looks like in practice.
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You’re a small business owner, marketer or founder who cares about strategy, substance and trust.
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You’ve felt uncomfortable with the tactics you’ve been told you “have to do” to grow.
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You’re looking for a marketing approach that aligns with your values and drives results.
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You want to build a longstanding brand that's credible and coveted.Â
- You have attended our events previously and found them valuable.
Mia’s expertise shines and her philosophy on marketing is practical, impactful and human. I highly recommend Mia and Campaign Del Mar - she is a legit marketing pro who is an expert in her craft and visibly practicing what she preaches
Melissa Packham, WildBuilt.
"I highly recommend anything Campaign Del Mar puts out, there's no one like them and they're leading the way!"
Rachelle Saevil, Saevil Row
Meet your host, Mia
Campaign Del Mar Founder & Global Marketing Strategist
Mia is a highly acclaimed Marketing Strategist with over 20 years of experience shaping campaigns for iconic global brands including L’Oréal, BIC and Kraft, both in Australia and France.
She’s also a mother and military spouse who understands the juggle of business, life, and multiple roles.
In recent years, Mia has become known for her outspoken stance against the rise of online marketing “gurus” and the damaging tactics they promote. Her anti-guru crusade has been featured in Mumbrella, SmartCompany, Mamamia, and countless podcasts, even sparking a dedicated campaign to call out unethical marketing practices and push for a smarter, more sustainable approach.
Through Campaign Del Mar, Mia now mentors values-led small business owners and marketers who are ready to reject the status quo build marketing strategies rooted in credibility, creativity, and trust.
