Navigating the marketing landscape is stormy.
It’s awash with self-proclaimed gurus spruiking their plug-and-play strategies, one-size-fits-all templates, and cheap hacks promising seven-figure results.
Chasing magic bullets is not a winning marketing strategy. You risk running aground and wasting your time and hard-earned dollars treading water.
After working with hundreds of SMEs and marketers, the consensus is clear: you’re hungry for no-bullshit marketing advice from actual experts.
Chart a new course ahead:
marketing that pays off.
How about?
- Attracting better customers
- Charging what you’re worth without discounting
- Getting on the playing field you’ve always dreamed of, and winning
Marketing Circle is an immersive, choose-your-own-adventure marketing membership for female-owned SMEs and women in marketing who want to play the marketing game like a pro, and win.
It’s comprehensive by design. Everything you need to set sail is at your fingertips, complete with trusted advice to help you stay on course.
Marketing Circle is the antidote to small businesses' stormy seas.
Your Marketing Manager
Think of Mia as your Marketing Manager guiding your strategy, sharpening your messaging, and ensuring your email marketing, campaigns, and always-on marketing work together to grow your brand. You and your team implement with Mia's expert input, so you’re never left guessing what to do next.
You’ll get access to a trusted network of creatives: photographers, videographers, designers, and copywriters, so you can execute with confidence and impact.
Marketing Circle is the only way to work with Mia directly and get this level of strategic support without the full-time salary.
Marketing Manager salary: $100,000/year.
Marketing Circle: $600/month.
APPLY TO JOIN
As seen in
This is what “In Good Company” looks like
Get a feel for who we are, and what you’ll be stepping into. In Good Company was filmed with real Marketing Circle members and shows exactly how this community came to be (and why it hits different from other marketing memberships).
The best testimonial you've ever seen...
When a Creative Director makes a professional video (without being asked or paid) to rave about your program, you know you're doing something right. Watch as Stef Hanson shares how the Marketing Circle transformed her business. Spoiler: it’s not just a testimonial, it’s a love letter to what’s possible when you have the right support.
Intentionally designed for entrepreneurs and marketers who want to build coveted brands.
When you have a coveted brand, you become the brand people demand, rather than fighting for every sale. You get on the playing field you’ve always dreamed of.
Building a coveted brand with a golden reputation and a loyal band of customers requires big ideas, creative thinking, and emotive storytelling underpinned by strategy. Marketing Circle is the beacon that will keep you on an even keel.
Join an intimate community of clever small business owners and marketers who are in the same boat as you; wearing all the hats and juggling all the balls.
Created for women who want to build brands that matter, our strategic and creative marketing ecosystem is your ticket to creating a sustainable and profitable business you're proud of.
Campaigns have a proven track record for building brands.
Successful campaigns capture attention and build relationships, fostering trust and loyalty. They amplify a brand's voice, telling a story that resonates with the target audience, ultimately driving brand recognition and sales.
We are qualified and experienced marketing strategists, and we teach a campaign approach throughout Marketing Circle.
This means:
- Focused efforts versus a scattergun approach
- Integrated, multi-channel marketing
- Creativity backed by data
- Results orientated
- Sustainable and repeatable marketing success
When we grow with others, we grow faster.
What does success look like?
✔️It’s results-focused. We designed Marketing Circle to help you achieve tangible and measurable business results. We cut away all the fluff and anything that wastes your time so you can focus on growing your brand.
✔️It’s all hands on deck. Navigate the tricky marketing seas with a tight-knit crew of fellow clever and creative humans rather than sailing solo. We have a proven track record for building a thriving and safe community.
✔️ It’s personal. During an onboarding call and strategy session, we chart a path for your marketing journey based on your needs.
✔️ Many programs share the what but not the how. We teach you methods and approaches taught in top business schools, complete with practical guidance about how to implement them.
✔️ Choose your own adventure. Marketing Circle is comprehensive so we can meet business owners where they are. You are not expected to come to everything; take what you need, when you need it and leave the rest.
✔️ The ecosystem is captained by professional marketers.
We have formal qualifications in marketing, and we’ve cut our teeth working for local and global brands across brand management and marketing.
APPLY TO JOINHere’s what you receive in the Marketing Circle ecosystem:
On-demand access to our online programs
A personalised itinerary to chart your path to marketing success and 1-on-1 support with Mia
A member-only community for connection and collaboration
Weekly live sessions
Access to proprietary tools
Advanced Circle
It’s comprehensive by design. Everything you need to set sail is at your fingertips, complete with trusted advice to help you stay on course.
Get on-demand access to all of Campaign Del Mar's essential programs:
Campaign Classroom
Our signature program teaches you to create, plan and launch a brand-building marketing campaign. Go from idea to execution with a campaign master by your side every step of the way.
Nail Your Email Marketing Strategy
Buil, grow, nurture and profit from email marketing. Start earning dollars from your emails with our best-selling email marketing program completed by over 180 business owners and marketers.
Setting the Stage for Campaigns
Gear up for success with our fundamentals mini-program for business owners and entrepreneurs who need to level up their marketing foundations before embarking on campaigns.
The Creative Lab
Our 3-day campaign idea workshop takes place live. Transform your marketing ideas into a force that captivates, inspires, and sets you apart.
MARKETING CIRCLE IS FOR...
- Switched on SMEs driving their own marketing
- Ambitious, independent entrepreneurs who like to be in control
- Women in marketing who want to keep their skills sharp
- In-house marketers, agencies and small teams
- B2B and B2C brands
- Product, service and online businesses
- Multi-channel marketing
NOT THAT
- Business owners looking for a 'done for you' solution
- Lone wolves
- Marketing 101
- 1-on-1 coaching
- Social media specific
- Bro marketing
- Cookie-cutter approaches
- Untested methods and unqualified instructors
- Single-use tactics
- Formulas, plug-and-play templates, false hopes and broken dreams
Marketing is a team sport.
A member's point of view:
Here’s how Marketing Circle stacks up.
We send a business results survey to our ~45 members every 6 months. These are the most recent results:
64%
Attracting more aligned, better-fit customers
91%
Charging what's worth (less discounting)
82%
Clearer on what to say and how to market themselves
91%
Said it was more effective than any other marketing support they’ve tried
Real results from real members.
These aren’t vanity metrics, they’re proof that what we do inside Marketing Circle actually moves the needle in your business.
JANINE STAUNTON
Website Strategist & Designer, Lemon Crush Design
Revenue
+58%
Profit
+71%
Email list growth
+50%
Most valuable business win:
"Clarity and confidence in my offering and how to communicate it in a way that resonates with my ideal clients."
BROOKE HUCKERBY
Marketing Analytics Strategist, Penn & Lytics
Revenue
+100%
Profit
+82%
Email list growth
+650%
Most valuable business win:
"Starting my weekly email, which has attributed a 75% increase in average monthly leads in the last 6 months, while also creating stronger relationships. This and the confidence and clarity to run my first campaign (massive step for me) and the impact of that campaign: +60% more sales during & after the campaign."
KATE ROBINSON
eCommerce founder, Petite Maison Play
Revenue
+30%
Profit
+20%
Email list growth
+12%
Most valuable business win:
"Keeping me accountable and providing the most incredible support network of so many varied and valuable skills."
The destination
When do you know you've arrived?
Our members are finished working with us when they can afford to hire a marketing lead or outsource to an agency and step into their rightful roles as CEOs.
APPLY TO JOINMeet Your Strategist
Mia Fileman
Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris
Besides earning the nickname "The Campaign Lady," Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard-hitting, no-BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company, and Better Marketing.
The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline, and BIC in France. Now, she's a full-time trainer and mentor who works with you to drive your business results—strap in for your journey to marketing glory.
Apply to join Marketing Circle
Marketing Circle is an intimate group ~45 members.
We know the community is not suited to everyone, and places to join are limited, so there is an application process. It's easy: book a call with Mia to discuss your business, priorities and challenges and we will tell you straight up if Marketing Circle is a good fit for you.
Book a call
After reading through the details on this page, please book a discovery call with Mia about joining us inside Marketing Circle.
CHAT WITH MIAPRICING
We have several payment options based on your preferences.
Marketing Circle for teams
Send us your team members for skills development and mentoring so that you can focus on your role as CEO.
Custom pricing is available for teams of more than three. Contact us to discuss your team.
Marketing Circle is distinctive from other marketing memberships.
It's intimate. Bigger is not better; we have capped the number of members to 45. You will know everyone in the community and they will know you.
There are flexible payment options and no annual plan. Non-committal? No worries. Cash flow woes? We have you covered. There's a payment option to suit your needs.
Marketing Circle is the only way to work with Mia one-on-one. Each month, you receive a 30-minute walking meeting with Mia.
High support, you are not left floundering on your own. We get to know you and your business inside out and create personalised support for you.
Two calls per week, not a calendar full of events and guest masterclasses you can't attend because you are busy running your business.
Seasoned entrepreneurs and experienced marketers can choose to join Advanced Circle after three months of joining the membership. Additional costs apply.
How to compete and win without shady tactics
Pull versus push
We use and teach the inbound marketing approach, where brands attract the right customers rather than interrupting or annoying unwilling audiences. You will never find us cold-calling or trying to convert a cold audience.
Multi-channel marketing
Over-reliance on social media is soul-sucking and risky. Marketing Circle covers paid, earned, owned and borrowed channels.
Creativity is the future of business advantage
You don't need to resort to income claims and wealth signalling when you create marketing that captures attention and moves people.
Work smarter, not harder
Marketing your business should not be all-consuming; you should be able to take a holiday without missing a step. Learn how to plan, create and automate marketing that works harder than you do.
Brand and authority building
Trust is everything in business and has never been harder to earn. In Marketing Circle, you learn to own your expertise, gain credibility and build relationships.
Marketing Circle is online business done differently.
What members have to say
Fiona Jefferies
I love Marketing Circle! A dedicated time to work on your marketing weekly with real-time feedback and support from the Marketing Mavens from Mia and Emily. Marketing Circle is all about marketing, which moves the needle and creates long-term, sustainable sales within your small business.
Hangatu Wyld
Listening to that podcast made me realise what I was missing by not being part of a marketing team in a small business. I wasn’t around people who lived and breathed marketing every day, it all felt like it was on my shoulders, and I was out of my depth. Now, it’s great to be surrounded by people facing the same challenges but with different perspectives. I tend to assume people understand my brand and product, but they don’t. It’s helpful to get honest feedback from those outside my payroll to know if I’m on the right track.
Gerri Florence
Marketing Circle was exactly what my business needed to lay a strong foundation for my marketing. I have gained so much knowledge and practical skills from Mia & Lillie, but also from the other fabulous members. It is the perfect mix of theory and application.
