Founder led brands I've worked with recently.
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The brands building momentum usually aren’t doing more marketing.
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They’re doing more focused marketing.
~ Clearer positioning
~ Stronger campaigns
~ Better messaging
~ More intentional decisions
While many brands get stuck reacting, posting constantly and stitching together disconnected tactics, the brands gaining traction tend to have a clearer strategy underneath their marketing.
That’s where I come in.
I help founder-led brands and marketing teams sharpen the thinking behind their marketing so campaigns feel more connected, commercially grounded and easier to execute.
Not more content for the sake of it but better strategic direction.
Big-brand thinking without the big-brand bullshit.
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Before founding Campaign Del Mar, I worked on global consumer brands including Maybelline, Kraft, Vegemite and BIC across Australia and Europe.
Today, I helps founder-led brands bring stronger strategic thinking into growing businesses without the layers, theatre and complexity that often come with traditional agencies or corporate consulting.
The work combines:
- Strategic intelligence
- Campaign thinking
- Insight-driven creative
- Omnichannel understanding
- Commercial realism
- Marketing clarity teams can actually use
Great marketing rarely comes from doing more, it usually comes from knowing what matters most.
ENQUIRE NOWFor ambitious, founder-led brands that have internal capability.
- Consumer brands
- Food & beverage
- Lifestyle
- Podcast and media brands
- Hospitality
- Founder-led services with strong IP/expertise
- Australian challenger brands
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Brands who need:
- Campaign thinking
- Positioning refinement
- Launch strategy
- Customer insight
- Sharper messaging
- Retention and email strategy
- Integrated campaign concepts
- Founder visibility strategy
- Creative direction
- Marketing that works together instead of in silos
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How we can work together.
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Strategic advisory, campaign planning and workshops for founder-led brands, marketing teams and agencies needing sharper thinking, stronger messaging and campaigns people actually remember.
Campaign Strategy Intensive
A focused strategy engagement designed to sharpen your positioning, messaging and campaign direction.
Ideal for:
- Launches
- Seasonal campaigns
- Repositioning
- Campaign planning
- Founder-led brands needing clearer strategic direction
This can include:
- Campaign direction
- Messaging territory
- Customer insight
- Campaign concepts
- Launch roadmap
- Channel recommendations
- Retention and email integration
- Strategic priorities and planning
Recommended: 6-12 week sprint.
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Strategic Advisory
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Ongoing strategic support for founder-led brands and marketing teams wanting senior campaign thinking without hiring a full-time CMO.
This is not execution-heavy retainers or endless meetings for the sake of it.
It’s strategic support designed to help brands:
- Make sharper marketing decisions
- Strengthen campaigns
- Refine messaging
- Improve marketing alignment
- Build more commercially effective marketing systems
This includes:
- Campaign oversight
- Launch reviews
- Messaging guidance
- Founder positioning
- Strategic input
- Retention strategy
- Team mentoring
- Campaign reviews
- Marketing prioritisation
Designed for brands wanting: clarity, direction and smarter marketing leadership.
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Strategic Support for Agencies
Many agencies already have: designers, media buyers, account managers and production capability but can lack senior strategic depth.
IÂ can consult into agencies as:
- Campaign strategist
- Messaging lead
- Workshop facilitator
- Campaign architect
- Strategic sounding board
Helping agencies strengthen:
- Campaign thinking
- Messaging systems
- Insight work
- Strategic clarity
- Campaign development
Without adding unnecessary layers or complexity.
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Strategic Email Marketing
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Email is much more more than promotions and newsletters.
I help founder-led brands build strategic email campaigns that strengthen customer relationships, support launches and improve retention without sounding like every other brand in the inbox.
This includes:
- Campaign email strategy
- Launch sequences
- Retention strategy
- Customer journey mapping
- Messaging refinement
- Founder-led brand voice development
- Integrated campaign support
Email is the most commercially valuable channel when used strategically.
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Workshops & Team Strategy Sessions
Custom workshops and facilitated strategy sessions for brands, agencies and internal marketing teams wanting stronger campaign thinking across the business.
Particularly valuable for:
- Annual planning
- Campaign planning
- Positioning workshops
- Customer insight sessions
- Team alignment
- Creative ideation
- Launch planning
- Messaging workshops
Available online and in-person.
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Meet Mia Fileman, Campaign Strategist
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Mia Fileman is a campaign strategist, founder of Campaign Del Mar and host of Got Marketing? podcast.
Mia started her career in brand management roles for global consumer brands, including Vegemite, Kraft, Maybelline, and BIC, in France. Mia then joined The Taboo Group as its first Account Director.
Known for her commercially grounded, campaign-led approach to marketing, Mia works with founder-led brands wanting sharper strategy, stronger campaigns and marketing that actually connects.
