Campaign strategy for founder-led brands ready to think bigger than content calendars.

Strategic advisory, campaign planning and workshops for founder-led brands, marketing teams and agencies needing sharper thinking, stronger messaging and campaigns people actually remember.

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Meet the strategist, Mia Fileman.

With more than two decades of experience in marketing across the globe, Mia Fileman is now sharing her learnings and is here to help business leaders and teams level-up their marketing game.

The brands building momentum usually aren’t doing more marketing.

 

They’re doing more focused marketing.

Clearer positioning.
Stronger campaigns.
Better messaging.
More intentional decisions.

While many brands get stuck reacting, posting constantly and stitching together disconnected tactics, the brands gaining traction tend to have a clearer strategy underneath their marketing.

That’s where I come in.

I help founder-led brands and marketing teams sharpen the thinking behind their marketing so campaigns feel more connected, commercially grounded and easier to execute.

Not more content for the sake of it but better strategic direction.

Who this is for

Especially:

  • Consumer brands
  • Food & beverage
  • Lifestyle
  • Podcast and media brands
  • Hospitality
  • Founder-led services with strong IP/expertise
  • Australian challenger brands

The kinds of businesses that:

  • Already have internal capability
  • Are growing quickly
  • Have ambition and know reactive marketing isn’t enough anymore

You don’t need someone to “just do social media.”

Brands who need:

  • Campaign thinking
  • Positioning refinement
  • Launch strategy
  • Customer insight
  • Sharper messaging
  • Retention and email strategy
  • Integrated campaign concepts
  • Founder visibility strategy
  • Creative direction
  • Marketing that works together instead of in silos

Workshop topics

 

Mia can deliver workshops to product and service based brands on the following topics:

Messaging & Strategy

Get clear on what you stand for, who you’re for, and how to say it in a way people actually remember.

Campaigns

How to plan, build and execute campaigns that create momentum (not just more content).

Email Marketing

From list growth to conversion, let's nail your email marketing strategy.

LinkedIn

Build authority without the cringe. Content, connection and consistency that lead somewhere.

 

Brand Manager, Agency Director, Marketing Strategist. 

Mia spent the first decade of her career in brand management roles for global consumer brands, including Vegemite, Kraft, Maybelline, and BIC, in France. Then, Mia worked agency side before launching and running her own marketing agency. 

Mia witnessed first-hand the challenges small businesses face and how quick-win learning products are failing them. Modern marketers require practical, sustainable, hands-on skills to succeed.

 

 

Want Mia to speak at an event or appear as a guest strategist?

 

SEND EMAIL HERE

As seen in

Mia is regularly called upon as an expert contributor in leading entrepreneurial and marketing publications. Here are some of her most recent published articles:

Should You Accept a Job Offer When You're an Entrepreneur?I did - And I Regret it

READ THE ARTICLE

Ten marketing predictions and trends to help your business in 2022

READ THE ARTICLE

How To Harness Cognitive Biases to Create More Effective Marketing

READ THE ARTICLE

Workplace training with Mia Fileman

 

Mia has a way of explaining marketing that simplifies it. She stays on top of marketing shifts and insights so that you don't have to. Tap into Mia’s expertise with custom training and workshops. 

ENQUIRE HERE