Big ideas for founder-led brands

Marketing Tips

& Ideas for Small Businesses

This image shows a woman smiling while sitting at a desk, wearing headphones and speaking into a large professional microphone. She appears to be recording or hosting a podcast. The setting is casual and well-lit, with framed artwork and plants visible in the background, creating a warm and creative atmosphere.

Podcast Strategy in 2025 and Beyond: Lessons from Got Marketing? brand & positioning expert advice founder-led marketing marketing strategy podcast Oct 15, 2025

"STOP MAKING STUPID PEOPLE FAMOUS" The background is rough, cracked pavement with scattered paint splatters in different colors (blue, yellow, red, black). The overall vibe is urban, gritty, and rebellious, conveying a strong social commentary about celebrity culture and the promotion of people without meaningful contributions.

From Hype to Honesty: The Honest Marketing Method brand & positioning buyer behaviour expert advice founder-led marketing marketing strategy Aug 26, 2025

A bustling evening scene in Times Square, New York City, with bright digital billboards, illuminated advertisements, and busy traffic including yellow taxis and pedestrians filling the sidewalks.

‘Always On’ Marketing versus Campaigns: Why you need both (but not equally) brand & positioning campaigns founder-led marketing marketing strategy Jul 09, 2025

Bonds x Robert Irwin campaign

What Marketers Can Learn from the Bonds x Robert Irwin Campaign brand & positioning campaigns marketing strategy Apr 30, 2025

Marketing launch campaign

How to Use a Marketing Campaign to Launch a New Product or Offer (With Examples) brand & positioning campaigns founder-led marketing marketing strategy Apr 11, 2025

How to Use a Marketing Campaign to Increase Brand Awareness (with examples) brand & positioning campaigns expert advice founder-led marketing marketing strategy Jan 26, 2025

Brand vs Performance Marketing: An explainer with examples brand & positioning campaigns expert advice marketing strategy Sep 02, 2023

Podcast episode with Jono Steedman

Six Marketing Lessons for Small Business Owners | with Jono Steedman brand & positioning founder-led marketing podcast Apr 20, 2023

my-biggest-marketing-mistake

My Biggest Marketing Mistake (and How to Avoid It) brand & positioning expert advice founder-led marketing marketing strategy Nov 09, 2022

Types of marketing campaigns

Types of Marketing Campaigns (A Guide with Examples) brand & positioning campaigns expert advice founder-led marketing Apr 18, 2022

A mobile phone sitting on a desk.

Controversial Opinion: The Number of Instagram Followers Does Actually Matter brand & positioning expert advice founder-led marketing marketing strategy Sep 25, 2021

Mia Fileman sitting on a couch with a laptop

The Tough Love You Need to Hear When Marketing Your Startup brand & positioning expert advice founder-led marketing marketing strategy Sep 25, 2021

Marketing Campaign - The Gurus We Deserve

Marketing Campaign Timeline: The Making of "The Gurus We Deserve" brand & positioning campaigns founder-led marketing Aug 13, 2021

Bridgerton marketing lessons

Marketing Lessons I Learned From Binge-Watching ‘Bridgerton’ brand & positioning expert advice Jan 04, 2021

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