All Episodes
Episodes
Data vs Intuition with Laetitia Andrac
You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.
How do we know when to listen to our intuition, and when to listen to the data?
Today, I am tackling this...
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Campaigns, personal brands and succession planning with CDM's Emily Lambourne
Behind every successful business woman is a right hand wing-woman.
Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily.
On today's episode I am joined by Emily Lambourne, Campaign Del Mar's...
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How many strategies do you need? With Ashley Dreager
Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?This is the question that we are going to answer today with my guest, Ashley Dreager.
Ashley is a...
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Is LinkedIn the new Instagram? with Kate Merryweather
A few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used.
However, since the pandemic, LinkedIn has quite the resurgence and reinvention.
Today, we are discussing marketing...
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From idea to execution with zero alcohol brand founder Frances Chnaider
Seeing ideas come to life is the most rewarding part of my job.
But, you’ve think you’ve got a good idea, then you have no idea what to do next.
Today I've invited Frances Chnaider onto the podcast to chat...
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Ethical, inclusive and purpose-driven messaging with Oyelola Oyetunji
Purpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays.
Oyelola is a...
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Marketing the FIFA Women's World Cup with Kim Anderson
Australia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament.
Winning the bid was...
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Starting and Growing a Podcast in 2023 with Beck Rayner
Almost anyone can start a podcast in 2023, but should they?
It may seem easy enough from the outside, but podcasts are a gut load of work. Is launching a podcast worth it, or are they just a vanity project?
On this...
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Marketing and AI with Remi Audette
I have no problem with change, I embrace it. But, I have been burying my head in the sand and hoping that this whole AI/ChatGPT thing will go away.
My issue runs deep and is layered, and definitely could not be boiled...
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Not your average business model with Fiona Johnston - Part Two
There are some business models that are inspiring, some that are dodgy AF, and some that are what I like to call "throwing on the pile" models.
This episode is the second half of my chat with Business Strategist...
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Not your average business model with Fiona Johnston - Part One
I’m fascinated by non-traditional business models. There are so many different ways to do business differently, create new revenue streams and find new ways to deliver value.
Joining me back today is one of your fave...
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Campaigns for Social Impact featuring Christina Hobbs, Ruth Haffenden, Tim Snape and Patricia Kaziro
Campaigns are where marketing and advocacy meet. They are not only for selling products, launching courses and promoting services; they have a proven track record for creating impact.
For example: RUOK?, Movember and...
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