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Episodes
Not your average business model with Fiona Johnston - Part Two
There are some business models that are inspiring, some that are dodgy AF, and some that are what I like to call "throwing on the pile" models.
This episode is the second half of my chat with Business Strategist...
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Not your average business model with Fiona Johnston - Part One
I’m fascinated by non-traditional business models. There are so many different ways to do business differently, create new revenue streams and find new ways to deliver value.
Joining me back today is one of your fave...
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Campaigns for Social Impact featuring Christina Hobbs, Ruth Haffenden, Tim Snape and Patricia Kaziro
Campaigns are where marketing and advocacy meet. They are not only for selling products, launching courses and promoting services; they have a proven track record for creating impact.
For example: RUOK?, Movember and...
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Leading an Outsourced Team with Hareta McMullin
There comes a point in business where you can’t grow until you resource, whether that’s growing an in-house team or outsourcing. This is a tough decision to make because managing a team is the hardest thing about...
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CMO to Entrepreneur with Kiarne Treacy
Many in-house marketers who are Millennial women are working 50+ hours a week in a corporate job, with a big commute and expensive childcare. Understandably, many of these women are considering taking the plunge from...
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Behavioural Science Meets Campaigns with Dan Monheit
Understanding humans and our flaws is at the heart of effective marketing. Science plays a key role in marketing, especially the science of psychology. Many platforms, tools and trends promise to “revolutionise”...
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Cutting Through the Marketing Fluff with LNDR
If there is a market that’s practically locked out to new entrants, it’s active wear. Right? Nike, Adidas, Under Armour, Puma: those are not small fish.
So how on earth did an unknown, bootstrapped new player not only...
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Time is Running Out on Lazy Marketing with Erin Morris
For too long, marketers (and brands) have relied on Meta and Google platforms.
They have been leaving money on the table by not considering other platforms, and not executing an omni-channel approach. And now, with...
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How do you measure success? With Kristy Dinuzzo
What does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owner. But, if doing so means that you’re trading in your lifestyle and...
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Creative strategy with Katie Emslie
When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas.
Creativity is how you...
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Greenwashing with Melissa Packham
Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert:...
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Don't blame the algorithm for your content with Dante St James - Part two
In Part 2 of my chat with Dante, we chat about:
Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We see someone posting each day on Instagram, and they look like they're...
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