All Episodes
Episodes
Stop guessing: uncover what's working in your marketing with Brooke Huckerby and Tenai Seymour
How to actually know what’s working in your marketing (and what’s a waste of time and money).
When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you...
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Why some campaigns succeed and others flop with Lillie Brown
Not every flop is a failure of effort, often it’s a failure of strategy.
In this episode of Got Marketing?, Mia is joined by Campaign Del Mar’s community manager Lillie Brown to break down two recent brand campaigns...
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From campaign sceptic to campaign convert with Megan Winter
Why creative courage > ad spend (and how to build a campaign people remember)
In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who...
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Sales versus Marketing with Julia Ewert
Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing?
We’re back with one of your all-time favourite guests, Julia Ewert, sales expert and...
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What if you didn’t scale, and still made bank? Staying Solo with Maggie Patterson
Why staying small isn’t "playing small" (and might be the smarter move).
In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online...
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From listening to leading: what this Independent’s political campaign gets right about marketing with Phil Scott
This candidate is campaigning like a marketer—and it’s working.
In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it...
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What's no longer working in marketing in 2025 (and what to do instead)
Too many small businesses are stuck using marketing tactics that expired years ago.
In this episode of Got Marketing?, we’re diving into the tactics that just aren’t cutting it in 2025, why they’re failing small...
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The discounting trap: why undervaluing your work backfires
Discounting is a terrible business strategy. There I said it. Now let me prove it.
Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But...
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Reimagining business events: why we need Ripple Festival
Why did we create another business event? Not all business events are created equal.
In this episode, we’re pulling back the curtain on what it takes to build something ambitious, sharing the real behind-the-scenes...
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A step by step guide on how to build campaigns that (actually) build your brand
Why am I so campaign obsessed? Campaigns build brands.
One campaign, one objective. That’s the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget,...
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Why you need a smart mix of owned, earned, paid and borrowed channels
Stop relying (purely) on social media: the smarter way to market in 2025
Most small business owners default to social media as their main marketing tool. But relying on just one channel is like trying to win a relay...
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Ask me anything: your questions around SEO, marketing without socials, lead magnets, niching
Ask me anything: is SEO dead, can you market without socials, and should you niche down?
Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got...
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