[00:00:00] Mia Fileman
Are you tired of empty promises and stolen ideas? Me too. Got. Marketing is a podcast for marketers and small brands who want real talk and clever strategies without the bs. Running an online business is hard, but everything gets easier when your marketing starts performing. I am Mia FileMan, your straight shooting campaign loving friend here to talk marketing, running a business, pop culture, and everything in between.
Let's dive in.
Mia
Being under pressure does something really weird to people, and it's something that I spoke about in my weekly roundup email today about how when we are really stressed and we have a million things on our plates, it goes against conventional wisdom, but actually we need to slow down and not just speed up and do a million things, a million miles an hour.
And this could not be more true when it comes to your marketing. Yes. You might want to just go into. Full implement mode. But stopping to actually be very strategic about your marketing, to look at your data, to carefully plan your marketing is going to give you far better results. So on today's episode, I've invited two of my best business friends to join me.
They are fully fledged marketing nerds, so please don't expect a marketing 1 0 1 conversation. This is not it. And we are going to talk about marketing, analytics, meta ads, strategic marketing, all of those beautiful things so that you can market your brand with a lot more clarity and confidence rather than just spinning your wheels a million miles an hour.
So on today's episode, we have Brooke Huckabee, who is the founder of Pen Alytic. She is a marketing analytics specialist, and we have Tenay Seymour, who is the founder of Adss House, who is one of your favorite guests. We're having her back on the show and she's a meta ad specialist. Both Brooke Anton bring over 20 years of combined experience in marketing, analytics, strategy, meta ads, all those beautiful things with deep roots in both analytics and performance marketing. They are super passionate about helping small business owners cut through the bs. Understand what's really working in their marketing and build smarter strategies that actually get results. 'cause that's what we're here for, right? What I love about their approach is that it's so grounded, practical, and focused on digital marketing and making that feel less overwhelming, which is just a whole lot more effective.
So welcome back to and Hello Brooke.
Brooke Huckerby
Hello. Thanks for having us.
Mia
I'm so excited about this. I love a nerd geek out session.
Brooke
That's what you're gonna get today.
Mia
Excellent. I'd love for you to kind of demystify marketing analytics for us, Brooke, because it seems like such a scary thing. It's like GA four Google Tag Manager building dashboards in Looker Studio. What do people really need to know to just get started and break the back of marketing analytics?
Brooke
Yeah, I think marketing analytics. In two words, it sounds overwhelming and people instantly glaze over and it's too hard basket, it's gone. But what it is, is it's really just knowing what's working in your marketing, what's not working, and where the opportunities are to improve in a really simple way. And then we use tools like Google Analytics to be able to collect the information to then make decisions in our marketing that help us. To better understand who our audience is, uh, what messaging resonates with our audience, what drives our highest leads or sales. And when I say what drives, it's what audience groups, what messaging, what channel mix.
Marketing analytics doesn't have to be this big scary thing. It's just knowing where to get started. And the easiest thing for small business owners to do today and to take away from today's session is go on our Google Analytics. Explore to your website if it's not already on there, because it's a really easy step by step process.
Google Analytics has made it easy. You don't have to have it set up as per best practice from the get go. Just make sure it's on there because it's collecting data and then you can understand, well, what pages are people looking at on my website? Because then we can start to make better decisions. Make sure you have a dedicated thank you page on your website.
Set up for conversions like a lead. Submit, discovery call form, email sign up. Free resource downloads have dedicated thank you pages because then you can manually go, okay, well, how many people come to my website and how many people take the desired action that I want them to take? That is your starting point. That gives you a really high level understanding of what's working, what's not, because our website is this owned channel that brings so much value and so much data that can tell us, okay, well Instagram or organic search drives all this. Awareness traffic, but you know, it's email that brings people back. We can see that really quickly and easily when we start to tap into this data and yeah, it just doesn't have to be hard. And what about people who say that I have analytics connected, but I don't know what it's telling me. I can't read the data, so I always base it back to that buyer's journey. I think as small business owners and marketers, we need to think about it from awareness. How do people find our brand? How do people come across us? And then what's that next? Stage when they go, okay, I have a problem. I need it to be solved. What? What can you do for me? How can you help me solve that? And then it's that decision, okay, you can help me. I'm gonna speak to you, compare you against others.
And then they convert and they become a customer and they're going through that buyer's journey. And analytics follows that exact funnel. It's never linear, but we use that funnel as our foundation on its simplest form. If you are looking at one thing in Google Analytics, go to the acquisition traffic section and just look at. What does your channel mix look like? What channel mix is driving traffic to your website? I always say start with that awareness, so you know, where are ICE coming from, what channels are bringing people to your own platforms? And then we just step our way through that buyer's journey, the traffic acquisition section in Google Analytics. Sits on the left hand side panel. It is very easy to locate. Jump in, then have a look at, okay, what does that channel mix look like? And just look at the number of visitors that are coming through to your website. That will give you an indication of, oh wow, organic search is bringing a lot of people. My blogs, what's happening with my blogs?
If that's all you do for the next. Month is, look at that. It'll, we'll give you some really great insights in, oh, okay. I'm focusing a lot of time on organic socials or meta ads. They're driving a lot of traffic. And then you look at taking that next step of, okay, what is driving traffic?
Mia
I can completely concur with this.
I did coaching with you so that I could upskill in marketing analytics. 'cause it's not my zone of genius. And I honestly was one of those people that thought, no one reads blogs. I don't read blogs. So no one reads blogs. And you discovered that 68. Percent of my website visitors come through my blogs and they are just sitting there doing absolutely nothing for my brand and are just so much low hanging fruit. And since working together, we have now been able to see how much of an opportunity the blogs are and like redeploy our resources towards actually caring about our blogs because it's right there for the taking.
Brooke
Right. Oh, and it just shows you from that one insight how much opportunity there is in your existing audience. That is already. Looking at your brand, looking at your content, engaged with what you have to say. But maybe we are not structuring our websites or our service offerings, or maybe there's an opportunity for a new service offering for an audience that we never considered was coming through to our website. And this is what your data tells you. It helps you inform your business strategy, your business model. It helps you inform your marketing approach and what channels you're on, how you're talking to these different audience groups, because it is likely you have more than one audience group coming in. We start at that top level because.
If we don't take bite-sized chunks with analytics, it does feel very overwhelming. So we look at what your goals are of what you wanna achieve, but we also need to step by step through it. So that's why I always say, if you've never looked at Google Analytics or you find it super overwhelming, jump into the acquisition section.
Jump into traffic acquisition. Just know where your users are coming from. From a. First touch perspective of how they first get to your website and take it from there.
Mia
Yeah. Great. So, uh, onto you, Tanay people are very familiar with what a meta ads specialist does, but I'd love to hear from you what is happening with Meta Ads in 2025.
A lot of people are complaining that their ads are getting more expensive and less effective. Is meta being really opportunistic or are they just not using meta ads? Properly.
Tenai Seymour
I don't think there's ever such a thing as a wasted campaign. I think every ads campaign is an opportunity to learn. So it all comes back to what are your goals and have you set up your campaign to reach your goals.
The second thing I think I really need to say is. Data isn't a dirty word, like data is your best friend to work out if your ads are working or not. So going back to what Brooke said, meta ads is very insular. So you have a seven day window [00:09:00] where it will track events. Back to that ad. So if it doesn't happen in seven days in Ads manager, it effectively doesn't happen.
So if you are not taking a step back and having a look at the bigger picture, particularly if you have a higher priced item, because that decision making process, particularly now when you know money's a bit tighter, you're not gonna drop. A couple of hundred dollars straight away, like that's a whole decision making process, and you'll probably Google it.
You'll look for reviews, you'll look for alternatives. You might get retargeted by a Facebook ad or a Google ad. So all of these bits and pieces. Play a part into the final conversion, but if you don't understand how long it takes generally for people to go from brand aware to wanting to purchase from you, then you can't just rely on Ads Manager and you need to not be so isolated with your views going, oh, well, my ads aren't working.
Okay, well if your product is a thousand dollars. The chances of them actually converting within seven days, particularly if it's a new top of funnel audience is pretty low. So I think now in particular, it's really important to think strategically, take a step back and think about what is the price of my product or service. What are the touch points that people are making, and where do my ads need to fit in? Do I need more brand awareness? Do I need to get people, you know, aware of what I do, who I am, what I offer? Or do I need to bring them back and be like, Hey, have you signed up for, have you purchased, did you see this as sold out?
Those sorts of things. So I'd definitely still work. I just think the position of ads has changed and now more than ever, especially as a small business owner, like I don't have time to be wasting money or efforts on things that aren't working. I just wanna know what's working, what's driving traffic, what's helping me.
So then, as you said, I can then reposition where my focus is, or where my budget goes to, to really push. Those areas of the marketing activities that work best for my brand or for my client's brand.
Mia
Yeah. You've both spoken about a funnel approach, so you know, Brooke spoke about how we need to look at that buyer's journey in our marketing analytics and Tenay.
You said if you are selling a higher ticket product, like a thousand dollars, running a conversion campaign is. Probably not the right strategy. And so like I feel like so many people understand the anatomy of a marketing funnel, but then when it comes to meta ads, they still go in for the kill. Like straight off the bat.
It's like, well, I want sales, so I will run a conversion campaign. So can you perhaps illustrate using an example from even the penny campaign about how you would build a sort of meta ads campaign for a higher ticket product like Brooks Services?
Tenai
So I worked with Brooke to help and we nerded out just a little bit, so don't mind us.
We love it. When we built out the penny campaign, it was more about brand awareness. There were very clear goals that Brooke wanted to know what was working and what wasn't working. So we threw out a whole bunch of tests. Now that was creative tests, that was copy angle, that was even call to actions as well.
And I think we did landing page tests. So the whole goal of that campaign was creating what I call your known knowns as we're reading the data and like we were checking on it not every day because. Who's got time for that, but we're sort of coming back and looking at it and then adapting based on what that data was telling us.
So if a particular creative was working best, we knew to focus the efforts on that type of creative or that type of messaging. Something as simple as testing book now versus sign up, that can [00:13:00] have a massive impact as well. So. Based on the campaign, and Brooke will go into the actual statistics of this, but we were able to see that particular words were having a huge impact and it sort of made us go, alright, well her audience doesn't even know what this word is. We need to reposition. So that then allowed Brooke to change the copy angles on the landing page, which then had a roll on effect as well. Do you wanna give some stats around that, Brooke?
Brooke
Yeah, I think just on a side note, the misconception around meta ads is that you put your ads out there to generate more awareness, generate more leads, generate more sales, and that is absolutely part of the purpose and objective of running meta ads.
But meta Ads also provides this huge insight, and it's like this data goldmine of information that I think. So many small business owners don't tap into, and any marketing opportunity is an opportunity to test and experiment. And the Penny campaign was no different. It was a campaign to build [00:14:00] awareness for the Penn Alytics brand.
But also I wanted to test, I wanted to understand who my audience was. I wanted to understand what messaging resonated most with them, what they understood, what they didn't. I live a lot, as we all do in our own businesses. We use our language and jargon comes. Through, and that doesn't resonate with our audience.
And the Penny campaign was the perfect example of this. It was three days in and I could see that I was generating a lot of traffic to the website and we had the main hero brand video across ads, and we had supporting creatives. And, and messaging out there, uh, across meta and the brand campaign video was generating a majority of the traffic through, but it was really high.
I think we were 700% increase in website traffic compared to usual rates, um, on a daily average, but nobody was taking the action to download the free lead magnet. The resource where I wanted to build awareness, but also as a secondary capture email addresses and build my audience on email and really trans.
For my audience from third party platforms and channels like Meta onto my [00:15:00] own platforms like email, but nobody was downloading. So instantly I thought, oh, something's wrong with my, uh, my email platform. My sequence isn't working. But it wasn't, it was that my messaging was off. When Tenay and I dived into the Meta Insights and what was happening in Campaign Manager, and we could see this flow through into Google Analytics, my audience was really engaging with.
Understanding what's working in your marketing as a message. Understanding what, uh, channels, drive leads and sales. Like, know what drives your highest leads, know what drives your highest sales. Finally, understand which of your marketing channels is working for you. But know your top three metrics. Baba, nobody wanted to know the top three metrics.
And you know, it's that jargon. It, it's, it's. Not simple language. That's the thing. My audience doesn't care about metrics, but what they care about is I actually wanna know what's working in my marketing, what is giving me my highest sales, what channels give me the most value? And so we amended based on what was getting the highest in like first touch interactions in meta.
That messaging we brought onto the landing page and around the lead magnet download. And because we already had the volume of traffic coming to the website, that volume of traffic was still coming through. We saw a 40% increase overnight, 24 hours. Of downloads and that just continued to build through the campaign, and so that just shows you that one quick tweak, that low hanging fruit, because we looked at our insights in meta ads, it transferred through and meta ads as a channel.
Great. We need to know the place that it plays in our marketing funnel, whether it's awareness or engagement or conversion, but it's also this. Deep dive insight pool of information that we can dive into to better inform our marketing strategy across other platforms. What messaging should we be using?
Who is our audience? Because meta gives us so much data in such a short period of time that if we are not using that to roll out across and repurpose across other channels, then we are missing an opportunity as small businesses because we need to be quick, we need to be savvy. We need to understand if you are investing in meta, you're not just investing in getting results.
For more sales or leads, you're investing in the data that you're collecting, and so you need to use that data to make more informed decisions across your marketing channel.
Mia
Mm-hmm. I absolutely loved the Penny campaign and I'm gonna try really hard not to spend this entire episode going into the campaign debrief 'cause it's.
One of my favorite things to do, but what I found really interesting about your results, and given that it was a brand awareness campaign and it was really the first time that you had invested in your brand, is that there's a really long tail to that. So you saw the increase in in traffic, you saw the increase.
In lead magnet downloads once you optimised that messaging, but then there was a lag to an increase in actual customers, which you were seeing post the campaign started to really pick up steam. And so it can be really hard when we run a campaign and we don't instantly get the result. And we are like, well, that didn't work, that that was a waste of money.
That was a disaster. Which is even more reason. To really understand and dive into the data and see the story that is starting to build through that
Brooke
Absolutely.
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Mia
So you two very clever cookies have decided that you are going to team up and put together a one day workshop where you are gonna help others figure their. Out, take the guesswork out of their data and of their meta ads. Do you wanna talk me through the Build it, test it, grow it one day Workshop.
Tenai
So everybody knows about meta ads, or most people know about meta ads.
People know about analytics. Do they care about it? Not so much. So we've decided to marry up to sort of have a gentle introduction into what you actually need to know to make improvements. This workshop is a roll up your sleeve, get your hands dirty kind of day with real talk like there is absolutely no.
Fluff and crap going on here. It's about building out a strategy in real time and giving you actionable steps so you are walking away with your strategy completed and an understanding of where you need to focus your efforts or your budget to make improvements for you.
Brooke
Yeah, that's perfect. I think the other side is we're gonna be diving into each of the channels, so campaign manager, today's gonna dive in and, and show you real life.
Examples and tips of what you can do. I'm gonna be in Google Analytics and showing you those top level get started. You know, this is what you should be looking at, and this is how you can understand where your traffic is coming from, what people are doing on your website, and are they converting and are you hitting those industry benchmarks that you should be?
And that's all a small business needs to get started on this journey of marketing analytics and. Smarter meta advertising. So this sounds super enticing. Who do you think this is best suited to? We know this is gonna be best suited to small business owners. Small business owners who have, they need to have Google Analytics added to their website prior to the workshop, so we can add it now and then buy a ticket.
But meta ads, we're really diving in and focusing into meta ads. So ideally, you'd either. Been on meta ads and you've been advertising and you're in that kind of post and hope kind of cycle, and you don't really know what's working, or you're thinking about jumping onto meta ads and advertising because you think it will work within your marketing mix.
But it's small business owners who wanna better understand their marketing mix in general and what's working in their marketing, but specifically dive into meta ads and understand a little bit more about the in ins and outs of how they can [00:21:00] get. Started and then how, what data they need to look at to make sure they're effective and to keep going with a really strong strategy.
Mia
Mm. So what's the format gonna be? How many people are you expecting? Yeah. Give us the finer details. It's gonna be bougie. So we've got this amazing location at new. Dead. Love that I know, right? If I'm gonna travel to Brisbane and Brook's gonna come all the way from Western Australia, it's gonna be worth it.
Tenai
So we've got an amazing place at Newstead. It's very intimate, so we're aiming for a maximum of 10 people so we can give one-on-one support to people as well. It is an investment, but there is so much like the workbook that we've sort of created. It's meaty like it is. Yeah. Chef's kiss. If you can't see my hand gesture right now on this podcast, and it includes snacks.
Like you can't stuff around with data and not have snacks 'cause it just makes life better. But most importantly, you've got that support from both Brooke and I actually talking about your business and working on the questions that you've got specifically. I love that so much. It sounds great.
Mia
So it's happening May 19th.
Nine 30 till 2:30 PM I believe in ve so people should definitely, uh, consider that. I'll put all of the details in the show notes. What do you think is going to be the transformation? Like what am I walking away with if I come along to this? You are walking away with. Your strategy of how to get started.
Brooke
So this question of where do I start with analytics or meta ads, or how do I make my meta ads more effective? That's what you're walking away with. We are going to work through a step-by-step process where we focus on both analytics and meta ads, and you'll know, okay, this is my strategy. This is where I'm focusing.
This is where meta ads fits into my existing channel mix and how it can work. For me, these are my clear goals and objectives, and then we're gonna dive into content as well of how you can make that more effective to be more enticing and what that looks like. And to, they will take the team through, you know, what, what is a hook for meta ads?
What, what is she seeing that's working? I'll take, um, everyone through what I'm seeing as working, so we'll have real life examples, but we'll also help them structure not just their meta ads, but their own platforms, website and email in a way that they'll have a strategy to work with of, okay, this is best practice, this is how I'm gonna measure and understand.
What is actually working in my marketing and how meta ads fits into that m.
Tenai
You don't have to be a data nerd either.
Brooke
No.
Mia
great.
Brooke
But we would love to turn you into one.
Mia
Yeah. You guys are nerdy enough for everyone else. Definitely. Something that's come up quite a bit, Brooke, in your work, is this idea that people are afraid to share their data.
You know, people are afraid to invite people into their home because you see the clutter and you see the mess, and it is like, you know, we clean up before the cleaner comes. And so there's actually a lot of shame around our data and we are like, oh, don't look. Don't look. My house is a mess. My Google [00:24:00] Analytics is a mess.
So I'd love for you to let people know that it's a no judgment zone. 'cause that's definitely how you made me feel. 'cause I was a little bit apprehensive as well. Like, I should know this. I'm a marketing strategist. I should have all of this sorted.
Brooke
That's exactly it. There is no shame. This is a safe zone, no judgment.
But if we don't get started somewhere, then we never progress through and we never start to understand. Stand the opportunities that are truly in our marketing and what we should be focusing our time, efforts, and money in. I really want everyone coming along or everyone who is considering looking at their data or seeking help with their marketing analytics is, there is never any judgment we want to find.
What is the best mix for you? What is the best options for a marketing approach and how should you be looking at it? Mia? Honestly, it is probably one of the things I hear the most. Says, God, I need help, but I really don't wanna open everything up. And the reality is there will be nothing I have not seen before.
Nothing. And there is no shame because we all have to start somewhere. So let's just get started. Let's get going. And then in six to 12 months time, you will be saying, why didn't I do this sooner? Because that is the feedback I get. Six to 12 months later from everyone I work with is, God, I wish I did this sooner, even one month after.
Because the results and the impact that it has on your business takes away the shame. It takes away that thought process. Once you just get going and when you do get going, you'll be so comfortable. It's. It's just all working at how we can make it better for you.
Mia
Yeah. And then Tanay for you, if there are people listening, considering whether they should come along to this one day workshop and essentially learn how to set up their own meta ads versus outsourcing, what is your sort of advice around when to DIY and when to outsource your meta ads?
Tenai
Ooh, this is juicy. So I think every business should know how to run their ads. They don't have to run their ads, but education is power. I have a lot of clients who have worked with agencies previously who have felt too scared to ask questions or didn't know what [00:26:00] questions to ask, so they just sort of floated on by.
But if you are educated and you feel confident. In Ads Manager or knowing at least the basic strategies that you should be focusing on, then should you choose to outsource your in a better position from day. It's sort of like going to the gym. Nobody really wants to go to that first session of the gym, like, no, thank you, but after that you feel good.
You look good. Everything's working. How it should be apart from like Doms when they kick in, nobody really likes that. This is the first gym session. We are gonna make it as painless as possible, as easy as possible. So you are on your way to feeling and looking good within your business.
Mia
Love that. So I'd love to just end on one thing that the listener can go away and implement straight away when it comes to both their marketing analytics and their meta ads.
Just something that they can feel like they've broken the back of this. Straight away.
Tenai
I think for meta ads, perfection is not working. Real and raw is what people want. So if you are service-based or if you are a product-based business, get your phone out and film. The most mundane, boring things because they will be your best performers on ads.
Again, doesn't have to be perfect and polished. It just needs to be real and relatable. So again, don't feel scared to. Film unpacking boxes or whatever it might be, because that just might be your winning ad creative.
Mia
That is such a good point. You know when they first introduced reels and there were all these courses about how to make really slick reels with like really cool transitions where you were like jumping into different clothes and doing all sorts of stuff.
I just never got into that 'cause. It just seems so performative to me and you are so right. My best performing ads, as you would know, 'cause you've managed them for many years, are just honestly just talking to the camera.
Tenai
Mm-hmm. And I think it helps the person connect with the brand as well and ascertain if you vibe with them or you don't.
So yeah, it doesn't have to be perfect. Just get it done.
Mia
Totally. And what about you, Brooke? You mentioned that people should. Go away and make sure that their website has GA four. Is there anything else that they need to do straight away to get started?
Brooke
Yes. Dedicated thank you pages across your website.
So always focus on website user experience first. That's what enables good measurements. If you have an email, sign up a lead magnet, download a. Book a discovery call, a form submit. Make sure there is a dedicated thank you page to send those people to once they book in or once they download or sign up.
Because when you don't have the custom configuration set up through Google Tag Manager, you can rely on that page path. And look at the total number of people who come to your website and the total number of people that [00:29:00] landed on one of those dedicated thank you pages. And you can start to calculate, okay, well what percentage of people who visit my website are actually taking action?
And that is a really simple way to manually start your analytics process without having to go into the configuration side. Um, which I would recommend it more the two year mark plus of small business. But in the first two years, keep it simple, keep it manual, but keep it best practice. Dedicated landing pages will get you started in a really great way to then dive in further because you have Google Analytics on your website.
Mia
Yeah. Let's just talk really practically what should be on this thank you page other than thank you for downloading the focus framework.
Brooke
Just keep it simple in the first instance when we're trying to just get that interaction point tracked by having that URL. You know, if it's an email sign up, thanks for signing up.
And then a small blurb about checking their inbox to making sure they double opt in just so you're make sure they are actually confirming the double opt in to join your email list if it's a free lead [00:30:00] magnet. Again, thanks for downloading lead magnet name and then a little blurb same with discovery call.
Same with form. Submit. Your purchase page, if your econ will give you the, the roundabouts of what that's gonna say. But thanks for purchasing. Simple. Like, don't overcomplicate it. Don't have a scroll. Like just keep it to one page. No scroll. And the URL structure is really important. Thank dash U. That's it.
And then we can pull that thank you out and we can pull the the parent page of what it came from, which would be your discovery call, booking page, or your email sign up. If an email sign up is in a content block on a homepage, we would look at page referrer. There are so many things we can do just from having that dedicated page that it'll actually blow your mind of the insights you can pull from that information and how you can work backwards.
Side note, not to just dive into Google Analytics, but Google Analytics have these really cool reports called Explore Reports, and you can start at an end point of a thank you page and you can step by step back and see what pages did people visit before coming. So you're [00:31:00] not just seeing that overarching conversion of number of visitors to download or sign up or lead you'll.
You can see the actual pages that they visited. There's so much value and potential in just setting up a dedicated thank you page. You'll make my day if you do it, just, just do it because it will make Brooke happy. But also it's just good for the customer experience. We've all been on a page where we've submitted a form and then nothing has happened was some things about how did that work?
And then you. You know that there's a problem when people do multiple form submissions because they're not sure that it's actually gone through. So a dedicated thank you page is like saying, thank you, we've got your submission, and people are like, cool. And then as you spoke to Brooke, it's about also making sure that they don't drop off along the way.
So it's really important to map all those little steps, like double opt-in is so important because. So many emails are ending in spam now, so getting people to do that double opt-in is going to improve the health of your list, but let people know that [00:32:00] that's coming. Hey, you are going to get an email from me that confirms your subscription to Campaign Delma, and then I'm gonna send you the focus.
Framework, and it's like, it just shows that you are in control, that you've got a process, you've got this, you've mapped this, as opposed to just this like loosey goosey. And because our tech allows us to do this, we have to do it. It's now an expectation. Yeah, and also just put if for an email sign up. I even have in my little blurb, check your spam folder, because often those double opt-ins land in spam.
So just as you said, telling your audience what to do on those next. Steps, you instantly see a higher conversion rate for signups because people want to be told what to do because it makes it easier in the marketing process of, okay. Okay. I'll go check my inbox, not in my inbox. Oh, Brooke said check spam.
I'll do that. Oh, there it is. Confirm and I move through.
Mia
Amazing. Okay, so we definitely want people to come along to the one day workshop, but how else can people work with you today? You offer done for you as well as done with you services? Can you talk us through that?
Tenai
So I have. Management, which is limited 'cause it's me, myself and I at Ed's house.
I also have coaching sessions, so that might be a quick and dirty 90 minute session just to unpick something or build out a quick campaign that you've got prepared. I also have a three week training course, which is a little bit more handholding. There's three sessions and email support along the way and.
The email's going out today, but I'm actually launching my membership as well. That will be starting off in May, which is a three month rock up, learn stuff, do stuff, no homework, kind of vibe.
Mia
Oh my God, I'm so excited. I've been doing the Raise the Roof coaching with you. For Ripple Festival. 'cause, you know, being a bootstrapped festival, we got no cash to outsource our ads completely.
And yeah, for the first time I feel like I'm in control of the ads and not meta is in control of me. So it's, it's been so good. I highly recommend.
Brooke
Yes. Um, I also recommend today's coaching. I've, I've also done it and absolutely loved it and got so much value out of it, but working with me, if you are a small business owner who.
Isn't a marketing specialist, my dumb for you service would be best. It runs over three months because we need time with data to collect. So the three month process includes configuring all of your platforms and making sure that everything's talking to each other, building out your dashboard so you have a surface level of what you actually need to be looking at, and you can remove that overwhelm that is often felt with Google Analytics, but also a dashboard is.
Specifically tailored to your objectives and what you're looking at, and then it's a full handover training of, of how you continue on in that space of using your analytics, informing marketing decisions through data and just getting better results through your marketing, through taking a data informed approach.
On the other side, you're done for you. I have done with you. So it's my one-to-one coaching program which runs over five weeks, and [00:35:00] that is for marketing specialists. To have kind of dabbled with Google Analytics, who want to know more to empower their own marketing, but to empower their client's marketing and the reporting that they're providing to their clients and also the services that they provide to their clients so they can be more data informed and provide more value in their services.
They're my two main, um, offerings that I provide done for you and coaching, and I also do one to many large. Group trainings, but my main ones are done for you in coaching.
Mia
Amazing. Well, it has been such a pleasure chatting with both of you today. Thank you so much for being so generous with your time and your ideas, and I'm gonna put all the details about Build It, test it, grow it in the show notes.
Brooke
Thanks for having us, Mia. This has been awesome.
Tenai
Thanks, Mia.
Mia
My absolute pleasure. All right, I'll see you both soon. See ya. Okay, that's a wrap on today's episode. I would love to hear your thoughts. I welcome your questions and I'll see you next week. I've started a substack as the ideal companion to the podcast.
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