Where to focus your marketing efforts
Where to focus your marketing efforts (and what's not required in the first few years)
Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR... and that’s just Monday. But here’s the thing: you don’t have to do everything all at once. And in this episode of Got Marketing?, Mia is here to help you figure out where to actually focus.
In true no-fluff fashion, this short, sharp episode breaks down which channels matter when, why owned platforms should always come first, and what to skip completely (looking at you, dodgy SEO agencies).
If you’ve been feeling the pressure to show up everywhere but aren’t sure what’s actually moving the needle, this is your sign to stop, reassess, and get strategic.
🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM..
What you’ll learn in this episode:
✨ Why you should prioritise owned channels (like your website + email list) first
✨ What most small biz owners get wrong about SEO, social media and PR
✨ Why ads won’t fix a leaky funnel, and what to fix instead
✨ The one thing that trumps social media in 2025 (spoiler: it’s in-person connection)
✨ A smarter way to build your list and your brand without burning out
Mentioned in this episode:
Segments in this episode:
🌊 Making Waves:
RecipeGate: RecipeTinEats x Brooki. Mia weighs in on the battle of the cookbook queens, and why social media call-outs do matter.
🐍 Gurus in the Wild: We're unpacking the dodgy business of awards that are "pay to play." Do you want to earn or buy that award?
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Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.
Tickets are on sale now (payment plan available) Visit RippleFestival.au for details
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
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Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
