Compare the pair: two campaigns from the same industry, who did it better? With Ash Jurburg
Mia and her returning guest Ash Jurburg compare the pair. They have each chosen a marketing campaign from the same industry and discuss "who did it better?"
Campaigns unpacked during this episode:
The Power of the Press: How to Generate Free Media for your Campaign with Odette Barry
Campaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing. Brands hit the jackpot when their campaigns manage to generate a ton of free...
Marketing to Millennial Women with Amy Voller
Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However, winning over millennials can prove to be easier said than...
How to Nail Your Rebrand with Rachelle Saevil
Last year I rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh...
Tourism Marketing Campaigns with Ash Jurburg
The holiday season is here, so what better time to discuss Tourism Marketing.
Tourism is worth around $122 billion to the Australian economy, making it one of the biggest drivers of economic growth. As a result,...
Strategy versus Tactics with Lauren Pickering
Today Mia is joined by one of Australia's leading brand marketers. Lauren has been the Group Brand Manager for Maybelline New York, the Senior Marketing Manager for Barbie and is now the Executive Director of...
'Always on' vs Marketing Campaigns with Lauren Fraser
In this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both.
They share simple explanations and examples of both "always-on" and campaign...
Let's Get Real About Scaling with Jessica Ruhfus
Entrepreneurs are obsessed with scaling, thanks to the online marketing "gurus" assuring us we can scale our businesses to 6 and 7 figures...in our sleep. But what the heck does it mean to scale your business and is...
When did social media get so boring? With Erin Morris
Not only are social media platforms becoming increasingly unfriendly to small businesses, but they've also become boring. When everyone is following the trends and the "formulas", does social media lose its...
Ethical Marketing and the "Gurus" with Melissa Packham
Mia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous claims, this episode explores the casual relationship some...
Got Marketing? Podcast trailer
This is the Got Marketing? A podcast with ideas, strategies and tactics to help small businesses create smarter marketing.
I'm Mia Fileman, a professional marketer and the founder of Campaign Del Mar. In this podcast,...