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The Power of the Press: How to Generate Free Media for your Campaign with Odette Barry

Season #1

Campaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing. Brands hit the jackpot when their campaigns manage to generate a ton of free media. 

This episode looks at examples of campaigns that have generated free media and share how smaller brands can PR their campaigns. 

Joining me today is my PR mentor, publicist and all-around extraordinary human, Odette Barry.

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar

Connect with Mia Fileman:

Episode Guest

Odette Barry is a digital marketing and public relations specialist. based in Byron Bay. ​​Odette teaches small business owners how to uncover their stories and be seen in all the right places through her 9 week Hack Your Own PR program. She's trained hundreds of small business owners, including me, teaching us the power of publicity to scale our businesses.

Connect with Odette Barry:

Free resources:

How to get published on Medium


Campaign examples mentioned in this episode:

Nathan Apodaca "Dreams" via Tik Tok

Cowra Tourism: Get Chris to Cowra

Qantas: Fly Away

Burger King: Mouldy Whopper



Campaign Del Mar ® is a registered service provider under the NT Business Growth Program.

Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.