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Marketing to Millennial Women with Amy Voller

Season #1

Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However, winning over millennials can prove to be easier said than done. Hence, it’s essential to brush up on exactly what makes them different so you can create marketing campaigns that resonate.

Mia Fileman and Amy Voller discuss what matters to millennial women in this episode. 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

Episode Guest

Amy Voller is a Marketing, Strategy and Communications professional with experience across multiple industry sectors. Amy’s career has spanned over 21 years, working with several highly respected global blue-chip organisations and start-ups in Australia, London, and Europe at brands such as Telstra, Royal Bank of Scotland, British Telecom, and Britax Childcare.

Since 2016, Amy has run her own business, offering strategic advice and training. She works with women in business to identify and implement growth opportunities.

Connect with Amy Voller:

https://www.linkedin.com/in/amyvoller/

 

Free resources:

10 Tips for Smarter Marketing

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