Season 7
Episodes
What do I want to be when I grow up?
What happens when you're good at something you no longer want to spend all day doing?
In this episode, I take you behind the scenes of a career crossroads I've been wrestling with since Ripple Festival wrapped...
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Why safe marketing is killing your brand with Megan Winter
When did marketing become so safe, polished and painfully forgettable?
In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making...
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The ROI of Organic Social Media (and Why AI Won’t Save Bad Brands) with Jarrah Brailey
Are we entering the era of slow marketing?
I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI obsession...
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Nostalgia Marketing and Consumer Psychology: Why Familiarity Sells with Andrea Andric
There’s a psychological change happening in marketing right now, and most brands are misreading it.
In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s not just...
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Small podcasts, big impact campaigns & the death of average content
The bar has quietly gone up.
In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production, stronger...
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What’s working in email marketing right now with Carly Smith
If you’ve ever felt like email marketing “should” be working but isn’t, this episode will show you why. I chat with Carly Smith, founder of Socially Graceful, about what’s changed in 2026 and why the way we’ve been...
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Celebrity brands, Yoghurt-gate & cancel culture with Jarrah Brailey
I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly.
We start with celebrity brands, including Alix Earle’s skincare launch, and why attention without substance...
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Bean Soup Theory, Internet Backlash and LSKD’s running campaign
Ever posted something online and thought it was pretty straightforward…only to find yourself in the comments defending a point you never actually made?Â
Welcome to the internet.
I’m back after a three-month break, and...
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