Fast Moving Consumer Goods Marketing with Melissa Packham - Part One
We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic.
Launches vs Campaigns with Tina Tower
Explaining what a campaign is and what a campaign is not could be my full-time job. But recently, I've been asked more about the difference between a launch and a campaign.
I have my thoughts, but I wanted to discuss...
Your marketing is only as effective as your systems with Nicole Smith
Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the suitable...
Data vs Intuition with Laetitia Andrac
You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.
How do we know when to listen to our intuition, and when to listen to the data?
Today, I am tackling this...
Campaigns, personal brands and succession planning with CDM's Emily Lambourne
Behind every successful business woman is a right hand wing-woman.
Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily.
On today's episode I am joined by Emily Lambourne, Campaign Del Mar's...
How many strategies do you need? With Ashley Dreager
Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?This is the question that we are going to answer today with my guest, Ashley Dreager.
Ashley is a...