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How to get ranging in major retailers with Tanya Boots

Season #4

There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start.

The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast. 

That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients like PepsiCo, Blackmores, and started her journey in consumer insights, later venturing into buying industrial goods for a major B2B retailer, and then heading back to the supplier side as Head of Category and Shopper Marketing.

 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with Tanya Boots:  

https://www.findthegrowth.com

https://www.instagram.com/findthegrowth

https://www.linkedin.com/in/tanyaboots

 

Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.

 

Free resources:

Download Tanya's free e-book here

Take our quiz to find the campaign that is right for your business.

Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.