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Data vs Intuition with Laetitia Andrac

Season #4

You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.

How do we know when to listen to our intuition, and when to listen to the data?

Today, I am tackling this question with Laetitia Andrac, a former senior executive strategist and founder of Essential Shift. Laetitia is a beloved Campaign Classroom grad who defines herself as a business doula who is there for you during the birth of the next version of your business.

Let's dive in.

 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar

 

Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with Laetitia Andrac:

https://www.linkedin.com/in/laetitiaandrac/

https://www.instagram.com/essential.shift/

Laetitia's book mentor, Kelly Irving: https://www.kellyirving.com/

 

Pre-order Laetitia's book, Light It, here:

https://www.essentialshift.co/lightit

 

 

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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.