Mia Fileman 0:05
Life’s too short for crap marketing.
The “Got Marketing?” Podcast is for marketers, business owners, and entrepreneurs who want marketing that’s fun, accessible, and meaningful.
Join me, Mia Fileman, for inspired chats with my favourite marketing insiders about marketing that works; campaigns that inspire; and the fads, fakery, and false prophets to avoid.
You’ve heard me say that I’m a very intuitive marketer, but I’m also a fully fledged marketing nerd who loves data. When do we listen to our intuition? When do we listen to the data? This is the conversation we’re going to have today.
“Because you can look at data and – depending on whether you want to work on a merger and acquisition, depending on which side of the M&A you are part of – you can say, ‘This is great data!’ or ‘This is bad data!’ In the end, you interpret your data, and you use your intuition.”
That was Laetitia Andrac. She is a spiritual business coach and the founder of Essential Shift.
Welcome to “Got Marketing?” Laetitia!
Laetitia Andrac 1:16
Thank you for having me, Mia! I’m very excited for this conversation!
Mia Fileman 1:20
Now, you are one of my beloved Campaign Classroom grads, so I know that I can ask you some sticky questions.
Laetitia Andrac 1:32
Go ahead! Fire away!
Mia Fileman 1:35
First of all, what is a spiritual business coach? What’s the difference between a coach and a mentor and a trainer and a strategist? Can you unpack that for me?
Laetitia Andrac 1:45
Yes, of course!
I will first explain that you introduced me as a spiritual business coach, but I define my coach as being a business doula which means that I don’t really affiliate myself with strategists, coaches, and mentors. What I do is the doula work.
It’s really being here for business owners to birth the next version of their business, the next version of their offer that is intuitively led and strategically aligned so that they can shine, stand out from the crowd, and really do their best work.
Why did I define my work as being a business doula?
Because, actually, I had an annoying relationship with coaches out there who do not necessarily do what coaches would do. A coach will not tell you what to do. They will hold space for your questions and help you find out what is next for you. A consultant will tell you the solution. It’s the same for a strategist. I have been a strategy consultant for a long time, so I will tell you the answer.
What I love about defining my work as a doula is I can stand in both of those arenas. I hold space, I listen, and I reflect for you to find the answers, but sometimes I also give you guidance. This is where I define my work as being a business doula.
Mia Fileman 3:12
Thankfully! Someone has explained this that makes sense! This is already going great! I love it!
Now, we connected over the Gurus Campaign. It really spoke to you.
What is it about the gurus and their antics that bothers you?
Laetitia Andrac 3:32
We connected because I saw your campaign which was a beautiful campaign about your crusade against marketing gurus. I’m on the same crusade against the self-declared business guru.
All the beautiful people who are out there, claiming that they will get you to 50K a month without any knowledge of business, of strategy, with no foundation, and then you end up maybe reaching 50K a month, but you don’t track your profit.
If you don’t have a strong foundation around having a resilient framework that will get you through, retain those beautiful clients, and nurture them to the next stage, you will not have the right team around you to scale to that level, and this annoys me so much.
I have a background in business. I am coming from one of the best business schools in the world. I spent 15 years in strategy and business, doing innovation and strategy work to create strong foundations for business owners, so I’m really annoyed by those gurus. It’s like the “get slim fast” recipe.
“You will get to a business!” but can you handle it? Do you have the structure for it? Do you have the foundation for it? Are you a leader for that business? That’s where I’m really activated. Sometimes, I even see some of my grads. You know, I create those gurus sometimes! I’m like, “No, don’t be one of those, please!” I have to call them out. They know me, and they know my crusade, so I can call it out.
Everyone is attracted to those kinds of external recipes for success, but what is truly successful for you? This goes back to you. It’s not necessarily making 50K a month, running on the treadmill, not making any profit, not having a team, not seeing your family. What is success for you?
Mia Fileman 5:31
So much to unpack here.
First of all, it is exactly like those weight-loss schemes. The parallels are uncanny. Actually, you’ve given me the best campaign idea. The next iteration of gurus is taking shape before our eyes in terms of how it is all the same tactics for those fad diets. It is exactly the same.
One of my customers became a guru. I called her out on it, and she would not accept it. As a result, we parted ways. I have removed her from my email list. It was a very sad day. I feel very deeply about that.
It was hard for me to reconcile because my inner narrative was, if I can’t even retain my own customers, if I can’t convince them, what chance do I have with the millions of others? It was like the journey in my crusade really took a step back on that day because it was a real kick in the teeth.
What’s really interesting about what you said – which is a different perspective to one that I’ve had – is that you may reach those revenue targets that you are promised, and then what happens? Are all your problems solved? Can you support that in your business? Is that going to lead to burnout?
I have a different view which is I think it’s bullshit and you’re never going to reach those wildly successful six figures in 60 days, but you’re more generous that I am.
Laetitia Andrac 7:15
It’s because I have witnessed it.
Sometimes, you’re solving such a big problem, and you have a great audience, so you can eventually reach those results. You can be the one percent that will make it out of 99 percent who are so disappointed with those get-slim-fast recipes, but then you cannot handle it.
You are completely burnt out. You found the gold, but then you don’t know how to transform it and alchemise it to the next beautiful item that you can create. This is when those people come and find me. They are like, “What happened? I don’t know how to move to the next level.”
Please be mindful when you choose a business guru. Make sure that you are doing it in an intentional way. If you really cannot retain yourself and you go after the shiny object and end up buying something from those gurus, just be mindful about how you are going to feel afterwards.
You may reach the success, or you may not, but for sure sustainability will not last for long.
Mia Fileman 8:29
Laetitia Andrac 8:30
You may lose those five kilos, but you are starving. By the way, I have never tried any of those diets, but I have witnessed a lot of my friends trying. They lose the weight. Then, a few days later, they are starving. They go back and put on even more weight.
What do you want to feel?
Mia Fileman 8:49
Every dietitian worth their weight in salt is going to tell you that the only way to successfully lose weight and keep it off is to make it sustainable. Half a kilo or a kilo a week – anything more than that is not sustainable.
If it takes you a year, then that is probably the best because you have then created these great healthy habits, and you’ve got this great foundation. I’m telling you; this campaign is built! This is so exciting!
Laetitia Andrac 9:25
This is what I teach. You teach it with campaigns. I teach it with business.
I give them the foundations so that they business can scale. We leverage this long term. Growing a business – whoever told you it takes five or ten days or a week?
Today, in one of the communities I am part of, I saw someone claiming, “Three days to 10K!” I’m like, “What the…?” This is not something that is going to be helpful.
Mia Fileman 9:55
I saw that. I actually wanted to reach out to her and say, “Could you please remove the podcast episode that I recorded with you off your podcast because I don’t want to be aligned with you?”
Do you know what it is, Laetitia? It’s lazy marketing. Success signalling is the laziest way.
People see dollars signs and are like, “Great! I don’t need to think about this anymore! I don’t need to go do the work. I don’t need to go and do audience insights and come up with a really great creative idea and a really compelling hook. I don’t need to think about my messaging. I don’t need to think about my channel strategy. All I can do is promise the world, signal some success, and people will be like great!”
Laetitia Andrac 10:42
I know we are on this crusade. That’s why we met. I know you’re not a marketing guru. You’re more aligned with me in terms of setting those strong foundations for a creative marketing campaign. That’s what I want for business owners, too.
I want them to stop listening to the mermaids out there who are singing their songs and getting them completely lost and out of touch with their intuition which is the topic of today. They are delegating it to someone else. What do I do to get the 10K or 50K?
A few years ago, when I was contemplating the idea of starting my business, making 5K a month was amazing. Now, it’s like, “Do you make 100K a month? This is the new normal!” I’m like, “What is that? How on earth did we move from 10K and 15K and now it’s 100K?”
I know we’re in an inflationary context. Don’t get me wrong; I have a macroeconomics degree and microeconomics degree, so I know data, but please get back to the essentials.
Mia Fileman 11:47
It’s because everyone needs to one-up someone.
First, it was 5K months, and five-figure months, and six-figure months. Recently, I’ve been seeing eight figures. I’m like, “I’m sorry, dude. If you’re a billionaire, I would know your name, and I’ve never heard of you.” There’s no oversight. No one is fact-checking. They can get away with anything.
Quickly, before we move on, how do you spot a guru? What are some of the tell-tale signs for you to help people choose better?
Laetitia Andrac 12:20
What I tell them is to go on LinkedIn and check if they are on LinkedIn. It’s your curriculum, right? Before getting into your course, I went on your LinkedIn. She said she worked for L'Oréal. Does she?
Unfortunately, you have people out there who claim something and then you realize that they were an intern in that firm and they lasted three weeks. You’re like, “So, you said you were a strategy consultant.” Or you have a diploma, but it’s actually a Udemy diploma. No offense there, but go on LinkedIn.
I know people can create fake profiles on LinkedIn but look at the references and reviews received. I have reviews on my LinkedIn from the managing director of TerraCycle, from the managing director of Samsara. I have fucking great reviews on my LinkedIn. Go and check it out.
I am not a guru. I am a self-declared business doula.
This is backed by study, experience, and received feedbacks that I didn’t bribe anyone to write, or I didn’t transform it. Unfortunately, I have seen my own feedback from one of my mentors being put on her website and on her Instagram. Since then, we have parted ways.
She transformed my testimonial because she wanted to claim back where I am now as being the result of me working with her which is not true. This is lack of integrity. Unfortunately, nowadays, you have a lot of lack of integrity.
First of all, go on LinkedIn. Do some cross-checks. Then, look at whoever has given a review. If you know them or if you have connected with them at one degree or two degrees which is what I love about LinkedIn, you can then email them which I did before buying your course, Mia. Full transparency.
I did that before hiring my book mentor to write my book. I did that before hiring Odette to help me with my PR. I fact-check. Are they for real?
Mia Fileman 14:15
I love that!
What if they don’t have LinkedIn? Is that a red flag?
Laetitia Andrac 14:19
That’s a red flag for me.
Mia Fileman 14:20
There you go! I love that!
Laetitia Andrac 14:23
But then, again, this is my process.
It starts first with intuition.
Before I do all my fact-checking, what I do is I feel cool to work with that person. I’m like, “Hmm. There is something – authenticity, integrity, impact on my key value community. Hmm. There is something about this chick. I want to work with her.” Or this boy.
Sorry, but I like to only give back money to feminine. This is my feminist mindset. I like to support women-led business owners. I buy most – everything, I should say – from women-led businesses.
First, I look at “am I feeling cool to work with that woman?” and then I cross-check with data and facts. LinkedIn is part of the process. Cross-checking with previous people that have worked with that person and then I go on.
Mia Fileman 15:16
I love that.
That leads perfectly into my next question. I mean this with enormous respect. I am a huge fan of you. You work at the intersection of spirituality and business. For the uninitiated – me – can you explain how the moon, the stars, and the sun affect your business?
Laetitia Andrac 15:38
Oh, my gosh! It’s like ten questions in one! I love it!
Mia Fileman 15:45
We’ve got time. Take your time!
Laetitia Andrac 15:46
For me, as a human being and as a business owner, we are cyclical. That’s what I love to connect with the sun. We can start with the sun which is easier. You connect with the different seasons. We have four seasons. You have those seasons in your business as well.
You have spring – when you plan those ideas; then you have summer – when it’s in full bloom and you’re like, “This is all beautiful!” and then you harvest it in autumn; and then, in winter, you rest, and you let this compost and rejuvenate so that you can go again and plant new seeds.
This is the symbol of the four seasons, but then I love to teach my clients around the eight sabbats – the eight festivals that we celebrate in my own tradition, coming from a paganistic family in the south of France. It’s a very ancient spiritual wisdom.
Again, I am not a self-declared spiritual person who discovered the sun, the moon, and the cycle last week. I was raised with this even though I rejected it for a long time. If you read my book, you will understand that I rejected it.
I rejected it for a long time because I was thinking, to be a leader, and to be an amazing corporate product, I needed to dissociate myself from the cycle and from all that I learned from my background and my upbringing. Yet now I see the power in weaving the two.
This is a demonstration around what it means to align with the cycle of the seasons and embracing the cycle of the seasons in your business. If you’re always in summer, if you’re always on the go, then you burn out because summer is fire. It’s always under the fire energy.
There’s this beautiful Pixar movie coming out very soon about the elements. I’m telling you; I’m going to do a lot of content around this. It is so timely with my book and all that, but we need the five different elements in our business as we need the different seasons and as we need the different moon cycles.
I love to teach my clients to work with the energy of the seasons rather than against it. As business owners, we are like farmers. We need to reconnect with that. My grandparents were farmers. My grandmother is still alive, and she’s still a farmer. She will align her day with the cycle of the season and with the cycle of the moon. We will plant in this specific moon. She will harvest in this specific moon.
It’s reconnecting with that and not using it as an excuse to do nothing or to do everything at that point in time. It is about bringing awareness to your own energy and how you’re impacted – because we are all impacted differently – by the seasons and by the cycle.
About the stars, I love to use astrology. I’m an astrologer. It’s about looking at your innate blueprint – when you were born, what is your star sign, what is your moon sign, what is your rising sign, where is Jupiter in your chart, and all of that – and working with it.
Again, I’m not someone who believes in determinism, but I believe in information, and this is data. It’s data collection about yourself. It all starts with awareness.
Mia Fileman 18:58
That is fascinating how you’ve reframed it a little bit for me as it is data. That was super fascinating.
I loved what you said about this is your upbringing, so this is probably written in your genetic code and in your DNA. I also really loved what you said about how business owners are farmers. That makes so much sense!
Laetitia Andrac 19:27
Yes, we are!
Mia Fileman 19:30
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Marketers love data, but they’ve come to over-rely on it.
I see marketers every day. That’s who I work with – whether they’re business owners running their own marketing or actual professional marketers. They are just paralysed by the lack of data. They can’t do anything until the data tells them to do it. They will hesitate making decisions because they don’t have enough data.
Entrepreneurs are very different. We move quickly and break things.
There are also many different ways to interpret data. I saw a LinkedIn post actually today that talked about the divorce rate in Americans has actually slowed down. You could interpret that as people are getting less divorces, but the data showed that people are actually not getting married as much, and that’s why the divorce rate has gone down.
It’s the same datapoint, but you can interpret it in two different ways.
When do we listen to the data, and when do we listen to our intuition?
Laetitia Andrac 21:25
I love your question and I love your illustration.
I mentioned that I have worked for 15 years in strategy consulting. We use a lot of data in strategy consulting. We always play with the data because you can look at data – depending on whether you want to work on a merger and acquisition, depending on which side of the M&A you are part of – you can say, “This is great data!” or “This is bad data!” but data are data.
In the end, you interpret your data, and you use your intuition. What is the meaning of the data? What does it mean for me? Is it a place I need to go to? Or is it a place I need to avoid? If you don’t have data, even the biggest entrepreneur around us – the Richard Bransons, the Steve Jobs, the Elon Musks – trust their intuition. They will write that down.
At some point, you have to make a decision. This decision is as much led by data as it is led by their own drive. This drive either comes within – if they are really in tune with their intuition – or it comes from outsourcing this intuition to someone else’s intuition.
It’s this gatekeeper that you go to and you’re like, “What should I do?” If you use “should” then it means you are outsourcing this decision to someone else. You come with the data and you’re like, “What should I do?” which is a position that I’ve been in for a long time in strategy consulting. This is our data. This is our organization. This is our strategy. What should we do next? They were outsourcing it to me. “How much should I price this?” – should, should, should.
You can use your intuition for all of that. Of course, gather your data. Do your marketing research. You mentioned design accredited person. I use all of the methodologies – design thinking and all of those things – but I also use my intuition.
It’s like what you said, marketing is the merging of art and science. Art is intuitively learned. Like creation, they are channelled by those artists. When you have a great creative for your campaign, it’s like this moment where you go, “I have an idea!” and this idea comes from whatever you believe in.
It can come from God. It can come from the universe. It can come from your inner voice – the little chatter within yourself which I call intuition or your gut. It is then validated by the data. It’s both of them together. It’s not one or the other.
Listening to this, I really want you to understand that you can weave both. It’s not about balance 50-50. It’s about harmony. Sometimes, you will have more data and less space for intuition. Sometimes, you will have more space for intuition and less space for data. It is not a 50-50 rule. It really depends on yourself, the decision you’re making, the direction you’re going.
Sometimes, it’s purely intuitive for me. I do crazy things sometimes, but they make sense afterwards. Sometimes, it’s more guided by data. It’s really looking at those.
Mia Fileman 24:35
Can you illustrate this with an example where you’ve listened to your intuition? What did that feel like? What did it lead you to?
Laetitia Andrac 24:44
For instance, I had this moment in my business where it came to me around creating a course about teaching the principles of Ayurveda for business. It was coming through, but I was like, “It doesn’t make sense.” Ayurveda is a framework from ancient spiritual wisdom which is all about feeling better and connection with your own dosha and all of that. How will I apply this to business?
But I trusted it because I felt this moment of centredness. “This is it. This is what I’m meant to be doing.” I trusted it and I put it out there. Straight away, lots of interest. It’s a course that I’ve been running for two years now, but it didn’t make sense.
It was the same with my book. It came in a meditation. I was like, “Hmm. I have to write a book now. I’m going to go ahead and write it. Do I know how to write? Listen. Go back to the feeling of centredness, of peace.” It was like, “I don’t know why, but this is for me.” Then, you go ahead, and the thing will unfold.
I’m not saying that it will unfold easily. From the creation of this course to writing my book, of course, I have had ebbs and flows and cycle moments. As I mentioned, we are all cyclical, but I am so grateful I trusted this “hmm” moment because I know those are key moments that will transform my business.
Mia Fileman 26:11
Obviously, when you get that “aha!” moment or “yes, this is good,” that doesn’t mean that you don’t need to then throw everything at it to make it a success. It’s not like a full-gone conclusion.
It’s not destiny at that point. It’s direction. It’s like, “Cool! This is the direction that we’re going in. Now, we need to apply the same ferocity and effort. It’s just that we’re now leading down this path.”
Laetitia Andrac 26:45
It’s the L of my framework which is at the heart of my book which is the LIGHT framework. My book is called “Light It: How to Trust Your Intuition and Build a Thriving Business.” The L is about leaning in.
It’s about leaning in towards this direction, this vision, this moment where your intuition mentions something. It means something for you. Then, you go to the I of my LIGHT framework which is illuminating. You illuminate your path forward. Then, you take those small steps every day which, over time, through compounding effect will create this transformation that you are after.
I am not here to tell you to use your spell and voice your manifestation and then you shall receive. No, these are gurus. This is not possible. You need to weave the being and the doing.
Mia Fileman 27:31
I was on TikTok yesterday. I saw a girl. She was like, “I manifested clients at a networking event. I manifested clients at a retreat. I manifested clients at this other event.” I was like, “Did you manifest them? Or did you walk up to that networking event and network? Because I can also get clients at a networking event.”
Laetitia Andrac 28:05
I feel like I have two crusades at the moment – the business guru crusade and the spiritual guru crusade – because I step between those two worlds.
Unfortunately, with spirituality – as with business and marketing gurus – you have a lot of people who have been burned people telling them, “Just say it out loud and it shall happen.” Good luck with that.
Mia Fileman 28:28
You’ve recently written this book which I’m so excited about. I know that you listening today may be interested in perhaps penning your own book, so I would love for you to talk us through how you went about the idea for the book, getting it published, and your upcoming book launch campaign.
Laetitia Andrac 28:50
As I said, the idea of the book came from a place of I would have never thought of myself as an author, as a writer, and even more writing a book in English. I was not planning on writing a book.
I went to this personal silence spiritual retreat after losing one of my friends due to cancer after only six weeks of care and all of that. I needed that space to rejuvenate. I believe it silent retreats. I’m not saying to everyone to do that, but this is what helps me.
I went on that retreat. As I was meditating in silence, the book came through. It was like, “This is what you need to write. You need to share the LIGHT framework. You need to write about your own experience of burnout. You don’t want other people to die of burnout. You don’t want to have other people experimenting with the depletion that you witness in some entrepreneurs that you support in society and so on and so forth.”
The message was really strong. It was this intuitive nudge. It was this moment of “yes, this is it!”
After that, I was like, “I’m going to do it. It doesn’t make sense, but I’m going to do it.” For me, the first step was finding a book mentor – finding someone to help me write this book because I knew that, if I had someone by my side – I am a huge believer in community – then it shall happen.
I did what I described for you. I asked for referrals. I was referred different book mentors. Then, I went on my journey of screening. I had one which I felt called to. I explored it and ended up hiring her. Her name is Kelly Irving. She became my book mentor.
She taught me how to structure a book because – again, same as marketing and business – there are foundations that need to be in place. I didn’t want to reinvent the wheel.
I went on the journey of hiring a book mentor. From there, I went on the journey of pitching publishers. From there, I went on the journey of writing my manuscript, getting it reviewed by my book mentor, and rewriting it again.
This has been the hardest part of my book journey – rewriting because I’m not used to that. It’s great at the first go! I’m not used to redoing things. It’s something I’m not great at. I had to rewrite a part of the book which was the hardest part for me.
When it was time to think about releasing this book, I was like, “I need to do something innovative. I need to do something creative. What about doing a great campaign?” Then, you entered my world. I was like, “I need someone to help me.”
I am a huge believer of surrounding myself with mentors – a community to help me along the way. The book is an illustration of that. I worked with Mia in Campaign Classroom and created this beautiful campaign that you will see very soon on all channels.
Now, I am in the phase where I need PR. I am starting to work with Odette on my PR.
You will see on my journey of this book how I am not doing it alone which is the G of my LIGHT framework – gather. I believe in gathering around me the mentors, the team, the raving fan, the community to support me. I am not alone.
Mia Fileman 32:16
Had your book mentor previously written a book and published a book?
Laetitia Andrac 32:23
Yes, she was an editor.
She published books. She wrote books. She had been mentoring people who wrote very great books that I had read and hold in high regard. She had all of those background checks that I did. I went to one webinar and straight away I was like, “This is going to be her.”
I did my background check afterwards and she definitely had the background, the experience, the expertise – everything. I haven’t been disappointed. I have since referred her to a few of my clients who absolutely loved working with her.
This is also what I do. I will refer you clients, Mia. I will refer clients to Odette. I love to share the love and the joy of working with someone who shares my values and who has impacted me deeply.
I don’t know everything.
Mia Fileman 33:16
So true. I feel exactly the same. It’s not what you know in business but who you know and your connections. It’s who you surround yourself but also who your audience sees you surround yourself with.
Laetitia Andrac 33:32
Mia Fileman 33:33
I feel very proud of the people that have invested with me and the people that I choose to collaborate with. I love this business friendship that you and I have got going. It’s more fun this way! Business isn’t (33:49 unclear) and it’s lonely. We might as well all be in the “merde” together.
Laetitia Andrac 33:55
If we go back to the analogy of the farmer and my upbringing, for a long time, I was ashamed of it, but I come from a farmer family. In farming, you have a cooperative. You collaborate together.
That’s what I love about the business I created with Essential Shift – the community I created with the circle and all of those beautiful, trusted advisors that I have around me that I can then recommend people to because I know they won’t disappoint.
Mia Fileman 34:27
This is a little bit of a tangent, but what my husband and I absolutely love doing is talking about the commune we’re one day going to live on. We’ve got this big plan that we’re going to go and buy a five-acre block. We’re going to invite all of our friends to come and live on the block with us.
Each person is going to have their own tiny house, but there’s going to be a main area in the circle that’s going to be a communal kitchen and communal eating area. We’re going to grow all of our own veggies. We’re going to rotate crops. We will honestly spend a whole evening, many hours planning this out.
Laetitia Andrac 35:17
For anyone listening, this is really interesting, but we have the same vision with my husband. We’ve been watching a lot of documentaries around the commune and how it works – an ecovillage. It’s a self-sustained society.
I guess it’s because we feel intuitively that this is a return to the roots. When everything that we know now will shift, we know that resilience comes from the people that you have around you and the communities that we build.
We have seen that – through fire, through economic recessions, through war, through whatever you experience – the resilience comes from the links, the relationships, and the community that you have around. We have the same project. For us, it will be in France, but we are definitely working with some friends around this.
Mia Fileman 36:04
That’s so interesting, isn’t it?
I feel like we’re doing it wrong. We’re doing life wrong. For me, I love cooking. It’s my love language. It’s how I express my love for my family. It actually makes no difference to me if I cook for four people or if I cook for 15 people. In fact, I actually prefer cooking for more people because it’s my love language.
I don’t understand why I’m cooking for four people every single day. I’m dropping off my kids to the same place where 300 other kids all go to the same school. I’m driving my kids to gymnastics at the same time as all these other parents who are driving their kids to gymnastics. It’s wrong.
I’m not from a farming background, but I’m from Greece. My family are from the village. That’s not how life was in the village. The village was like, “We’re going over to Tia Maria’s house for dinner tonight, then tomorrow night they’re coming to our house.”
It doesn’t make sense that we’re all doing everything.
Laetitia Andrac 37:05
Yes, I come from a very small village in the south of France, and that’s how it was.
My parents never really knew where we were until they asked the neighbours because we didn’t have cell phones. “Where are they?” “They are here. They’re staying for dinner.”
Yes, we need to change that. it’s going to take time, but we can be those changemakers.
It’s so funny, I didn’t know you had this project as well. It’s fun. I love it.
Mia Fileman 37:30
Great! We can talk about that as well!
Please go and check out Essential Shift. Definitely get your name on the waitlist for the book – Light It. Connect with Laetitia on Instagram and LinkedIn so that you can go and suss out her credentials. Is there anything you’d like to leave us with?
Laetitia Andrac 37:51
I just want to invite anyone who is listening to this podcast to make space for their intuition again to light themselves in business and in life. Rather than always asking someone else for advice, just make the time to connect within.
It doesn’t have to be through meditation. Maybe it’s through reading my book – Light It. Maybe it is through journalling or something that nourishes you. Maybe it’s cooking?
Cooking is a beautiful to connect with your own intuition. Intuitive cooking is a beautiful way I love to cook which is how my grandmother taught me. I was like, “What is the recipe of this?” “Just do it as you wish!”
Mia Fileman 38:28
I think that’s such an important message – to in-house your decision-making rather than to outsource your decision-making. This is something that we’ve spoken about. I haven’t called it intuition, but I’ve said, “In-house your confidence. Don’t outsource your confidence. Don’t let somebody else validate you. You validate you.”
Laetitia Andrac 38:50
Yes, I love it. Thank you, Mia, for today!
Mia Fileman 38:53
Thank you so much! This was such a pleasure! I could have spoken to you for hours, so let’s do it again when the book comes out and talk about how the campaign all rolled out. I am going to be absolutely cheering you on and be with you every step of the way.
Thank you once again! I will see you very soon in Melbourne!
Laetitia Andrac 39:12
Mia Fileman 39:15
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