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Data vs Intuition with Laetitia Andrac

Season #4

You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.

How do we know when to listen to our intuition, and when to listen to the data?

Today, I am tackling this question with Laetitia Andrac, a former senior executive strategist and founder of Essential Shift. Laetitia is a beloved Campaign Classroom grad who defines herself as a business doula who is there for you during the birth of the next version of your business.

Let's dive in.


Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar


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