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How to Nail Your Rebrand with Rachelle Saevil

Season #1

Last year I rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh vision for the future, rebranding was an opportunity to set the record straight about what I now offer.

In today’s episode, I want to take you through my rebrand journey and offer some advice on what you should and shouldn’t do. Before you spend your time thinking about your new logo and putting the champagne on ice, here’s what you need to do to nail your rebrand and capitalise on your launch.

I’m joined today by the brilliant creative designer who helped me bring Campaign Del Mar to life.

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar

Connect with Mia Fileman:

Episode Guest

Rachelle is the Founder and Creative Director of Saevil Row. They are a bespoke branding and web design agency based in Sydney, with an International roaster of clients.

Free resource:

10 Tips for Smarter Marketing

Campaign Del Mar ® is a registered service provider under the NT Business Growth Program.

Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.