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'Always on' vs Marketing Campaigns with Lauren Fraser

Season #1

In this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both.

They share simple explanations and examples of both "always-on" and campaign marketing and give their top tips as to how small businesses who are driving their own marketing can sustainably tackle both.

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar

Connect with Mia Fileman:

Episode Guest

Lauren Fraser is the director and head of strategy at LMF Marketing, a digital agency. Working with established businesses in the wellness and lifestyles space, Lauren and her team focus on crafting and managing holistic marketing strategies that take into account the big picture, enabling 6 figure businesses to scale further with effective digital strategies behind them.

Free resource:

10 Tips for Smarter Marketing


Campaign Del Mar ® is a registered service provider under the NT Business Growth Program.

Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.