[00:00:00] Mia Fileman
Are you tired of empty promises and stolen ideas? Me too. Got. Marketing is a podcast for marketers and small brands who want real talk and clever strategies without the bs. Running an online business is hard, but everything gets easier when your marketing starts performing. I am Mia FileMan, your straight shooting campaign loving friend here to talk marketing, running a business, pop culture, and everything in between.
Let's dive in.
Hello friend. It has been a hot minute since I recorded a marketing moment. Which is a five minute or so length. Got marketing podcast episode around one idea. And the reason for this is that I just have too much to say and like to [00:01:00] yap. But this week, Lily Brown campaign, Del Mars Community Manager facilitated a group brainstorm session inside Marketing Circle about customer retention strategies.
And we brainstormed for every member some strategies that they might like to try for their brands. And as I was, uh, quietly sitting in the background listening to these customer retention ideas, I realized I had the best god dang story to share on this topic. So let's go. Okay. I own an apartment in St.
Kilda in Melbourne, and I got a call very shortly after I gave birth to my first child, Jimmy James, and it was from a real estate agent in Melbourne who was cold calling me to ask if I had any [00:02:00] plans on selling the St. Kilda property because he wanted to be considered as the agent. Now. I didn't respond kindly to the cold call straight after giving birth, and I promptly explained to him that I was postpartum and I just was not interested in selling the St.
Kilda property. And to kindly bugger off, 48 hours later, I received the biggest, most beautiful arrangement of native flowers to my house in Darwin. With Birds of Paradise, it was sensational from this agent, Rowan White. I send a text message saying thank you. Every year since then, my son is now 11. Rowan White has called me to ask me about whether I plan to sell the St.
Kilda property, and every [00:03:00] year for 11 years, I have explained that. I don't have any plans to sell the Sink Kilda property, but thanks for the check-in Rowan. Good to speak to you. Chat next year. Now I have a question for you. When it comes time to sell my Sink Kilda property, which by the way, the time is coming soon, who do you think I'm going to call?
There is no doubt, right? There is no question. Of course, I'm gonna call Rowan White, 11 years of him following me up and asking me and just staying in touch. Now, that might seem like a lot of work for him, but is it really to place a two minute phone call once a year? No. No, that's not a lot of work. So that's my story.
I hope it inspires you to go away and think about how you are going to retain [00:04:00] your existing customers, how you are going to re-energize your lapsed customers, because we know that it is so much cheaper and so much easier to work with an existing customer than it is to go and acquire new ones. Just so you know, retention is my number one objective in my business these days.
It is not getting new clients. We have four spots left in marketing circles, so it's really not about new people. It's about keeping my existing people happy and I don't lock my people in, right? I am not one of those community managers. That creates inflexible contracts and once they sign up, they are locked in for life.
I have backed myself completely and have said that I will make it easy for them to cancel at any time, but I'm going to work harder to make them not wanna cancel and to wanna stay within the [00:05:00] Marketing Circle membership. And so everything that I do when I'm. Thinking about my week and my marketing priorities, it starts with retention.
I write the weekly member memo before I write my weekly roundup email that goes out to my entire database. I prepare for the Marketing Circle live session that I run each week before I do anything else. And as a result, we have 60% of our members who have been in the membership longer than six months.
So. That's your prompt for today. Please go and think about what you are actively doing as opposed to passively doing in order to retain your hard won customers. I'd love to know what you thought about today's very quick marketing moment, and I'll catch you next week. I've started a substack as the ideal companion to the podcast.
It's packed with extra insights, visuals, and nuggets that didn't make [00:06:00] it into the episodes. Plus, you can revisit past editions, any type if you want more or just prefer to read, you'll love it. Plus it's a place for us to connect. Want the backstage pass to Got Marketing? Subscribe [email protected].
Thank you. You listened right up until the end, so why not hit that? Subscribe button and keep the good marketing rolling. Podcast reviews are like warm hugs and they're also the best way to support a small business. You can connect with me, Mia FileMan on Instagram or LinkedIn, and feel free to send me a message.
I'm super friendly.
Are you tired of empty promises and stolen ideas? Me too. Got. Marketing is a podcast for marketers and small brands [00:07:00] who want real talk and clever strategies without the bs. Running an online business is hard, but everything gets easier when your marketing starts performing. I am Mia FileMan, your straight shooting campaign loving friend here to talk marketing, running a business, pop culture, and everything in between.
Let's dive in.
Hello friend. It has been a hot minute since I recorded a marketing moment. Which is a five minute or so length. Got marketing podcast episode around one idea. And the reason for this is that I just have too much to say and like to yap. But this week, Lily Brown campaign, Del Mars Community Manager facilitated a group brainstorm session inside Marketing Circle about customer retention strategies.[00:08:00]
And we brainstormed for every member some strategies that they might like to try for their brands. And as I was, uh, quietly sitting in the background listening to these customer retention ideas, I realized I had the best god dang story to share on this topic. So let's go. Okay. I own an apartment in St.
Kilda in Melbourne, and I got a call very shortly after I gave birth to my first child, Jimmy James, and it was from a real estate agent in Melbourne who was cold calling me to ask if I had any plans on selling the St. Kilda property because he wanted to be considered as the agent. Now. I didn't respond kindly to the cold call straight after giving birth, [00:09:00] and I promptly explained to him that I was postpartum and I just was not interested in selling the St.
Kilda property. And to kindly bugger off, 48 hours later, I received the biggest, most beautiful arrangement of native flowers to my house in Darwin. With Birds of Paradise, it was sensational from this agent, Rowan White. I send a text message saying thank you. Every year since then, my son is now 11. Rowan White has called me to ask me about whether I plan to sell the St.
Kilda property, and every year for 11 years, I have explained that. I don't have any plans to sell the Sink Kilda property, but thanks for the check-in Rowan. Good to speak to you. Chat next year. Now I have a question for you. When it comes time [00:10:00] to sell my Sink Kilda property, which by the way, the time is coming soon, who do you think I'm going to call?
There is no doubt, right? There is no question. Of course, I'm gonna call Rowan White, 11 years of him following me up and asking me and just staying in touch. Now, that might seem like a lot of work for him, but is it really to place a two minute phone call once a year? No. No, that's not a lot of work. So that's my story.
I hope it inspires you to go away and think about how you are going to retain your existing customers, how you are going to re-energize your lapsed customers, because we know that it is so much cheaper and so much easier to work with an existing customer than it is to go and [00:11:00] acquire new ones. Just so you know, retention is my number one objective in my business these days.
It is not getting new clients. We have four spots left in marketing circles, so it's really not about new people. It's about keeping my existing people happy and I don't lock my people in, right? I am not one of those community managers. That creates inflexible contracts and once they sign up, they are locked in for life.
I have backed myself completely and have said that I will make it easy for them to cancel at any time, but I'm going to work harder to make them not wanna cancel and to wanna stay within the Marketing Circle membership. And so everything that I do when I'm. Thinking about my week and my marketing priorities, it starts with retention.
I write the weekly member memo before I write my weekly roundup [00:12:00] email that goes out to my entire database. I prepare for the Marketing Circle live session that I run each week before I do anything else. And as a result, we have 60% of our members who have been in the membership longer than six months.
So. That's your prompt for today. Please go and think about what you are actively doing as opposed to passively doing in order to retain your hard won customers. I'd love to know what you thought about today's very quick marketing moment, and I'll catch you next week.
Outro
I've started a substack as the ideal companion to the podcast.
It's packed with extra insights, visuals, and nuggets that didn't make it into the episodes. Plus, you can revisit past editions, any type if you want more or just prefer to read, you'll love it. Plus it's a place for us to connect. Want the backstage pass to Got Marketing? [00:13:00] Subscribe [email protected].
Thank you. You listened right up until the end, so why not hit that? Subscribe button and keep the good marketing rolling. Podcast reviews are like warm hugs and they're also the best way to support a small business. You can connect with me, Mia FileMan on Instagram or LinkedIn, and feel free to send me a message.
I'm super friendly.
