All Episodes
Episodes
Creative strategy with Katie Emslie
When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas.
Creativity is how you...
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Greenwashing with Melissa Packham
Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert:...
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Don't blame the algorithm for your content with Dante St James - Part two
In Part 2 of my chat with Dante, we chat about:
Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We see someone posting each day on Instagram, and they look like they're...
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Don't blame the algorithm for your content with Dante St James - Part one
10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get just 1%.
Brands blame the algorithm for their content no longer...
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Mind your business with Elsa Mitchell & Cha Higginson
I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is...
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Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore
Campaigns bring all your marketing together so they have many moving parts.
The building blocks of your campaign are:
The 'Big Idea', a creative theme or hook that underpins your entire campaign
Messaging
Visual...
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Where to invest your marketing spend with Fi Johnston - Part two
Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we...
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Where to invest your marketing spend with Fi Johnston - Part one
One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to...
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Influencer marketing campaigns with Tayler Rossetti
The pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have become so omnipresent that not having an influencer marketing strategy...
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Video marketing with Jono Steedman - Part one
If content is king, then video marketing is the master of the universe.
With the rise of platforms like TikTok and Instagram that prioritise video, it is the perfect time to chat to a small business owner who is...
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Video marketing with Jono Steedman - Part two
What is anti-marketing, and why does it work so well?
In part two of this juicy discussion with Jono, we dive into answering these questions, and what else he uses in his marketing mix alongside his brilliant...
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Boring is bad for business with Soojee Ford
I have often said that playing it safe is the riskiest strategy of all. Sure, bold ideas come with risk but rolling out same-same marketing is guaranteed to be scrolled past.
To have this conversation out, I’ve...
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