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Marketing the FIFA Women's World Cup with Kim Anderson

Season #3

Australia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament.

Winning the bid was no easy feat, and that was only the first step. So, to take us through what actually goes into marketing a global event, I chat with Kim Anderson, Head of Marketing for the FIFA Women's World Cup AU/NZ, as my guest today. 

Kim is a global marketer, having worked in New York, London, Auckland and Sydney, with 20 years of experience in a variety of marketing roles.

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar


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Panel discussion: Campaigns for Social Impact

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