Campaigns are where marketing and advocacy meet 


Campaigns are not only for selling products, launching courses and promoting services; they have a proven track record for creating impact.

RUOK?, Movember and Slip, Slop, Slap are all campaigns.

Join us for this expert panel and discover the power of campaigns to grow your brand and create impact. 

Campaign for the change you want to see in the world.

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Campaigns for Social Impact

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During this panel discussion, you're going to learn...


How to use the power of campaigns to create impact. 

What does it mean to create impact in a meaningful way? What moves the needle? 

We will share why campaigns are effective at creating impact compared to other efforts.


The anatomy of powerful campaigns. 

We will break down the essential ingredients of campaigns that capture attention and drive impact, and unpack recent examples.


How to put ideas into action.

Many people have good ideas, but those who succeed know how to implement and execute them. We will share actionable advice for getting clear on your campaign message and amplifying your reach through media channels. There will also be time for questions.



Examples of impact campaigns and what you can learn from them.  

Show and tell. We will unpack campaigns from our panellists that drove measurable impact and dissect what they did so that you can follow in their footsteps.


This event is for you if...

  • You're a founder, entrepreneur or small business owner with a purpose of creating impact. 
  • Marketers, agency owners and consultants keen to learn more about the power of integrated marketing campaigns.
  • You have attended one of our events previously and loved it.
  • Your marketing efforts aren't delivering the results you want, and you're keen to learn more about the power of campaigns.

"I spent IWD hearing from the most clever group of marketing experts talking all things killer campaigns, inspo content and soaking in all the creativity. Just the motivation, inspo, and energy exchange this marketer needed on a rainy, dreary Tuesday.


"Loved it, awesome work, ladies. Such a great variety of experience and from different perspectives."

Lani Beaven

Meet the panellists 

Christina Hobbs

Co-founder/CEO of Verve Super


Christina's passion in life is making capital and our financial system work for all people. That means levelling the playing field for women.

As CEO and Co-Founder of Verve Super, Australia's first superannuation fund for women, Christina gets out of bed each day with the mission of building the financial power of women. She is passionate about ethical investment, impact investment and ensuring that capital is used to help build a better world.

Prior to founding Verve, Christina enjoyed ten years working for the United Nations in complex humanitarian emergencies. Her role with the UN focused on leading, in coordination with other humanitarian organisations, governments and private sector operations, to connect the poorest and most vulnerable people in the world to the financial services system, often to provide life-saving assistance and livelihood support.

On the side, Christina enjoys guest lecturing, running for parliament... and skiing big mountains.

Ruth Haffenden

Global Head of Brand and Marketing at Boody 


As Boody's Global Head of Brand and Marketing for Australia’s first B-corp underwear brand, sold and loved in 15 countries around the world, it is Ruth’s job to convince people that helping the planet could be as easy as changing their underwear.

Previous creative agency boss of 13 years, turned brand side marketer, Ruth is an outspoken advocate for diversity and sustainability in global advertising, and is out to change the game.

As part of the global leadership team, Ruth is responsible for brand and communications as well as media, digital and CX outcomes in Boody’s key territories including ANZ, U.S, Canada and Europe. As a purpose-led organisation in high growth mode, Ruth is responsible for connecting marketing and commercial outcomes whilst keeping the customer (and the planet) at the heart of every business decision.


Tim Snape 

Marketing Director of Heaps Normal


Tim has over fourteen years experience in marketing strategy and technology, campaigns, brand management, digital channel management, content and digital strategy and organisational digital transformation/evolution/change.

For most of the past ten years, Tim has worked to help evolve the Opera House’s digital marketing capabilities through training and culture, process, strategy and technology. He's now working with one of Australia's most exciting startups, Heaps Normal to help evolve Australian drinking culture.

Patricia Kaziro

Founder/CEO of Impact Business School


Patricia is a renowned leadership coach and learning designer, guiding CEOs and business leaders to create impact and lead from the front when it comes to building high-performing and inclusive teams.

Patricia's purpose is to empower leaders to activate their values by answering these questions: “How can I respond and adapt to the future of work? How do I create resilient teams? How can I hire and retain the best talent and harness diversity to be an asset in our organisation?”

With a holistic and humanistic approach to transformation that factors in what makes each individual and organisation unique, Patricia and the Impact Business School consider how we can bridge the gap between what we know and what we can do to create more resilient people and companies.

Meet your host, Mia Fileman

Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris


Mia is an acclaimed Marketing Strategist with over 20+ years of experience within the marketing industry.

Her strategies have shaped recognisable marketing campaigns for iconic global brands such as L’Oreal, BIC and Kraft here in Australia and in Europe. She has created several community education and awareness campaigns for the Northern Territory government and Aboriginal community-controlled organisations in the NT.

She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.

Now? She's a full-time trainer, mentor and consultant that works with you to drive your business results.


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