All Episodes
Episodes
Reimagining marketing education with Marcus Dunn - Part two
With attention spans dwindling, does anyone still read blogs?
Should marketers and entrepreneurs pour effort into blogs, or is our time better spent elsewhere?
Blogs can benefit your brand more than you think,...
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Reimagining marketing education with Marcus Dunn - Part one
How many people do you know working in the area they studied at university?
When I started my career in marketing, tertiary qualifications were essential, but my degrees did not prepare me for actually working in...
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Becoming a customer fanatic with Nadine Nethery
There’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - good marketing comes from really good listening. What helps marketers...
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Why the milk moustache? with Lauren Pickering
It's about time we explain the milk moustache.
While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities and thought leaders with milk moustaches. Hence, the name, milk...
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Marketing your online course with Niharikaa Kaur Sodhi
Everyone has knowledge to share, so it’s no surprise that online courses have taken off in a big way. In fact, they are now a saturated market. With online course completion rates at an all-time low, marketing an...
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Compare the pair: two campaigns from the same industry, who did it better? With Ash Jurburg
Mia and her returning guest Ash Jurburg compare the pair. They have each chosen a marketing campaign from the same industry and discuss "who did it better?"
Campaigns unpacked during this episode:
Dating apps:
'Get...
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The Power of the Press: How to Generate Free Media for your Campaign with Odette Barry
Campaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing. Brands hit the jackpot when their campaigns manage to generate a ton of free...
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Marketing to Millennial Women with Amy Voller
Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However, winning over millennials can prove to be easier said than...
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How to Nail Your Rebrand with Rachelle Saevil
Last year I rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh...
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Tourism Marketing Campaigns with Ash Jurburg
The holiday season is here, so what better time to discuss Tourism Marketing.
Tourism is worth around $122 billion to the Australian economy, making it one of the biggest drivers of economic growth. As a result,...
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Strategy versus Tactics with Lauren Pickering
Today Mia is joined by one of Australia's leading brand marketers. Lauren has been the Group Brand Manager for Maybelline New York, the Senior Marketing Manager for Barbie and is now the Executive Director of...
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'Always on' vs Marketing Campaigns with Lauren Fraser
In this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both.
They share simple explanations and examples of both "always-on" and campaign...
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