Mia Fileman 0:05
This is Got Marketing? – a fad-free, fluff-free, no-nonsense podcast for marketers looking to work smarter.
I’m your host, Mia Fileman – a marketing strategist with over two decades of experience, and an entrepreneur.
I’m tired of marketers telling you what you want to hear. Instead, I tell you what you need to hear. During the show, I chat with creatives and strategists about all the aspects of marketing, but especially marketing campaigns. Unpacking and dissecting marketing campaigns is what I do for fun.
Got Marketing? is brought to you by Campaign Del Mar – the marketing education platform where marketers and entrepreneurs go to upskill.
Let’s dive in, shall we?
Hello, friends! Welcome back to the Got Marketing? Show!
I’m your host, Mia Fileman, and I have been dying to have this conversation! I’m so glad that the day is finally here.
Today on the show, we are going to talk about creative strategy and creativity.
Now, fun fact – I am a creative strategist, but no one knows what that is, so I default to marketing strategist because more people understand what that is. But, today, I want to explain to you what creative strategy is because it will blow your mind, but also why it’s so important in your business and what a creative strategist does.
To have this mind-blowing chat with you today, I have invited my dear friend, Katie Emslie.
Now, I want to tell you a little bit about our relationship because this is such a good story. I started working with Katie 12 years ago in a regional town called Toowoomba where I had an agency. I hired Katie as our in-house graphic designer. For the last 12 years, I have worked on and off with Katie on so many different projects.
Now, she is our go-to designer for all of Campaign Del Mar’s campaigns. After 12 years, I think we’ve gotten pretty good at working together. Katie is so good at reading my mind, and I think I’ve become quite good at making sure that I brief Katie well. It is this beautiful friendship-business partnership that I’m so proud of.
Welcome to the Got Marketing? Show, Katie!
Katie Emslie 2:46
I’m so happy to be here, Mia! That was a beautiful introduction!
I absolutely love Mia. For those listening, Mia actually was the first person to hire me ever as a graphic designer. Mia, I will be forever grateful to you for seeing the potential in me, and not being afraid to take a chance on a junior designer back in those early days – 12 years ago. That’s crazy to think about but look where we are now!
Mia Fileman 3:16
So much potential!
Since then, you have worked in the creative industry for over a decade as an art director, designer, and marketing manager. Totally, you can give me all the credit you like for spotting talent but, really, it’s you.
Your superpower is really being able to bring ideas to life visually and solve problems through visual design and creative strategy. You are so good at it!
Katie Emslie 3:44
Thank you! It’s so fun to literally get paid to be creative. It’s very challenging – as we’ll talk about – but it’s great to be able to do it.
Mia Fileman 3:55
I agree!
Some days, I go, “I can’t believe I get paid to come up with ideas!” That’s literally what I do. So good.
Katie Emslie 4:05
It’s great.
Mia Fileman 4:07
When we’re talking about creativity, we are not talking about your ability to paint, draw, or sketch because I cannot do any of those things. What we’re really talking about in the context of marketing is being able to come up with creative ideas – creative solutions.
First question for you, Katie. Why is creativity important for businesses?
Katie Emslie 4:31
Oh, my goodness.
I’ve heard you say this a few times, and I couldn’t agree more, but creative ideas win. You’re competing as a business with so many other people, so many other voices, and creativity is a way to stand out amongst all of the other things that are happening around you.
In order to cut through all of the noise, you really have to come up with something that is new and original – something that really stands out and grabs attention.
Mia Fileman 5:00
Exactly. That’s so true.
How is creativity different from creative strategy? I’m hoping you can come up with something articulate about how to describe creative strategy because it is difficult to define that.
Katie Emslie 5:17
Yes, lots of people have ideas. I could be when you’re walking through the mall, you see something, and you’re like, “Oh, I could improve that!” or “They should do this, they should do that,” but it’s just a fleeting thought.
People can have creative ideas, but creative strategy is where you actually filter those ideas through a formula that actually guides you towards a specific goal. Think of creativity in general as an expression and creative strategy is expression with the aim of achieving a specific goal. They are kind of together but different.
Mia Fileman 5:58
Oh, my gosh. I love that so much. That’s exactly what it is!
It’s like creativity but with boundaries, creativity with purpose and outcomes. Really, it is the art and the science of business and marketing coming together.
Katie Emslie 6:18
Absolutely. It’s the best of both worlds.
Mia Fileman 6:23
What does a creative strategist do day to day? What does that look like?
Katie Emslie 6:29
Oh, my goodness.
I think the quickest way to say it is to solve problems. It’s solving a problem – not a math equation. We’re talking about abstract problems. I work in branding, so I do a lot of brand identity development.
With brand identity, the problem that we’re trying to solve is “how do we visually represent who you are as a business?” and that answer could mean a lot of different things, and that answer could be a bunch of different things, but that’s where creative strategy comes in because strategy is just as much choosing what you don’t do as it is choosing what you do.
Being a creative strategist involves not only the ideas generated behind solving a problem but actually coming up with the solutions to solving the problem and making those solutions come to life.
I have a little formula that I use when I’m thinking strategically but also creatively. The definition for creativity – the most widely known one – is that it needs to be novel and useful.
It’s interesting because something can be novel, it can be new, and I think a lot of people can stop there and really fall short because, if it’s new but it’s not actually useful, what benefit does it have to anyone? What benefit does it have to your customers, your customers or whoever it is that you’re targeting?
But I’ve also added a third layer in there. Yes, it needs to be novel, it needs to be useful, but it also needs to be disruptively familiar. Let me tell you what I mean by disruptively familiar.
You want to be disruptive with creativity because it draws attention. Novelty is new and original. Disruptive is something that really, really stands out – like an explosion. If you’re too disruptive, it can actually be quite jarring to people and off-putting. There needs to be some layer of familiarity when you’re being disruptive as well.
I love the email that you sent out this morning with the “Highlight the Remarkable.” Can you tell me a little bit about that campaign? Then, I can tell you what I loved about it just looking at it and how it fits the novel, useful, and disruptive.
Mia Fileman 8:54
Yes. Oh, my gosh. I love this campaign so much.
For a bit of context, I sent an email this morning, talking about how campaigns are where marketing and advocacy meet. Campaigns aren’t just for moving product. They are also for changing people’s minds and changing perceptions and starting a movement.
The example that I used was the highlighter brand – Stabilo.
What they did was they found these black-and-white photos in history, and they highlighted the single woman in the photo, and talked about her role in history which has been completely overlooked.
In one example, it’s Katherine Johnson – the NASA mathematician who was actually responsible for the calculations that results in Apollo 11’s safe return to earth, but she didn’t get any credit for it. You should see this photo. There’s literally 80 dudes and this one woman in the back of the room.
I love how Stabilo is talking about how we need to focus on women’s role in history so that, for future generations, girls believe that they can achieve the same – or better – outcomes as their male counterparts. I loved that campaign
Katie Emslie 10:21
It so, so good.
It’s novel in that it’s original. I haven’t ever seen another campaign like this. It’s disruptive in a familiar way because you’ve got Stabilo highlighters. What’s more familiar than a yellow highlighter? Everybody has seen a yellow highlighter. Everybody knows immediately, “Highlight – draw attention here.”
What I love about the visual aspect of the campaign is that there’s a lot of negative space. they haven’t crowded it with a bunch of colours. It’s not super vibrant. But it is disruptive because you have a highlighter. I’ll describe the image.
You have a highlighter at the very top right corner and a bunch of white space below the highlighter and then one single highlighted line that’s drawn all the way down into this old black-and-white photo that highlights Katherine Johnson. It’s incredible. It’s so focused, but unique and disruptive and useful.
It’s useful to the person that you are intending to receive the message. They actually find the information useful. They find the communication useful. I think where brands go wrong sometimes is they filter their usefulness through the wrong filters, or they don’t filter the usefulness. They don’t check in with their audiences. Or they try and they miss.
I absolutely love that campaign. I had to mention it.
Mia Fileman 11:45
Yes, and I think that that’s really the role of the creative strategist.
You can imagine them in an agency. This has been me in an agency environment where we have our really creative directors and artistic directors throwing around all these amazing ideas.
Then, it’s me in the room, being the naysayer that’s like, “Hey guys! This is actually not going to achieve the business objectives. This is not going to drive leads, awareness, sales. This is creativity for the sake of creativity. It is a very disruptive idea. It’s a very novel idea. But it’s actually not particularly going to move the business forward in terms of commercial interests.”
Also, one of the other things that I think a creative strategist does – one of many things that we do – is all creative ideas are insight-driven. We actually start by going out there and understanding the intended audience and exactly what they’re feeling, what they’re thinking, and before we have a single brainstorming session or single ideation session, it’s really about getting right in the weeds and becoming customer fanatics.
Katie Emslie 13:04
Absolutely.
Strategy has to be designed through the filter of something. The strategy itself has to be pointed towards a specific goal, and that goal should be to communicate with the people you’re actually trying to communicate to.
If you start there and filter everything else through that, create your strategic boundaries, your creative boundaries with that insight and goal in mind, it’s going to be so much easier to achieve what you’re actually trying to do.
Mia Fileman 13:35
So true.
I say this all the time – I think that our customers hold all the answers to all of our marketing challenges. Literally, if I’m unsure and I feel like something might be too risky or too out there or it just might not resonate, the simple solution is to pick up the damn phone and chat to a customer and go, “Hey! What do you think about this? How does this sit with you?”
Honestly, they are right there. You just have to ask them.
Katie Emslie 14:06
Yes.
Why do you think more people don’t do that?
Mia Fileman 14:10
How much time do we have?
They think it’s hard. “Oh! I need to do market research. I need to do a focus group. I need to do a market research survey. I don’t know what questions to ask in the survey. Market research is expensive. I wouldn’t know the first thing about facilitating a focus group.” You don’t need to do any of that.
You just need to pick up the phone and chat to five customers. Once you’ve chatted to five, maybe chat to another five and have 20-minute, deep interviews with ideal customers and listen and look out for patterns that emerge between what they say. I think that we make it more difficult than we need to.
The other thing is it’s the steaming pile of vegetables side of marketing. It’s not fun. It’s not exciting. It’s not creating fun Canva graphics. It’s not posting TikTok videos. It is the behind-the-scenes, deep, strategic work that people are like, “Ugh. That doesn’t sound like a lot of fun – doing deep interviews with customers. Yay! What a good time.” However, it will substantially save you time, money, and all of those things. That’s probably the second reason.
The third reason which few people admit is that they actually don’t want to hear the answers because it’s terrifying, right?
Katie Emslie 15:39
Yes.
Mia Fileman 15:40
“What if I do pick up the phone and chat to a customer? I’ve already built this product. I’ve already designed this offer. It’s not selling, though. But I’ve invested time in the landing page and in the lead magnet and in the email funnels and in all the social media posts. I pick up the phone to the customer, and the customer tells me it’s not resonating. I don’t need it! I don’t want it!”
I think that there’s a little bit of duck-and-cover. “If I don’t ask anyone, then I never have to face the fact that this is potentially fundamentally flawed.”
Katie Emslie 16:19
That’s amazing.
I think that’s what actually led me into creative strategy – the third point that you mentioned. I would have clients and customers come to me, wanting me to design things to sell a product that was fundamentally flawed. Or to sell a service that was fundamentally flawed.
I would have to keep asking questions because, in order for me to visually communicate something, I need to understand the strategy behind it, and then add the creativity on top of it. It was amazing to me how many people lacked this strategic side of it. It’s like they had an idea and then just ran with it.
Mia, you’re someone who can run with an idea because you’ve been strategizing ideas for 20 years. It’s almost like, by the time the idea gets in your head, it’s already gone through your preconditioned filters that are wired into you at this point. But, yes, I think that’s fantastic.
I love your analogy of the vegetables – doing the hard work first – because, if you eat well, you actually enjoy life more because you’re able to function and you’re able to do what you want to do. It’s the same with creative strategy.
If you do the hard work at the beginning, actually building out the campaigns and coming up with the ideas of how to visually communicate it is so much more fun because you have clarity and you’re not fighting with yourself the entire time, wondering, “Is this going to work? Is this not going to work?”
Ultimately, it is an educated guess – marketing. Some things will, and some things won’t, but if you’ve done the groundwork beforehand, it makes the process more effective and more enjoyable, frankly.
Mia Fileman 17:59
Abso-blooming-lutey!
One of my favourite quotes in the whole world is from an ex-Navy SEAL called Jocko Willink. He says, “Discipline equals freedom.” Sit with that for a minute and go, “What?” But think about it.
If I eat well five days a week and go exercise three to five times a week, do I really feel guilty about having one piece of chocolate cake? Of course, not! I’ve got the freedom to have that completely guilt-free and not worry about it because – 80 percent of the time – I’m doing the right thing. It’s the same deal with your marketing.
If you build your brand on strategic fundamental principles, you regularly check in with customers, sense check your ideas, then you’ve got the freedom to experiment and take creative risks and try something new because it’s all based on strategic foundations and not just bad guesses.
Katie Emslie 19:00
Absolutely. I love that.
Mia Fileman 19:01
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I’m sure there are people listening to us going, “This is all very nice, ladies. Loving this chat. However, I am not creative. Never been creative. Failed drama. Do not play an instrument. Can’t draw a stick figure. This is not applicable to me because I’m not a creative.”
What do you have to say to that, Katie?
Katie Emslie 20:05
I say that’s baloney. It’s totally a myth.
I hear this all the time. “I’m just not creative.” Usually, what they mean is “I can’t draw. I can’t dance. I can’t sing. I’m not a musician.” Those are creative aspects. But scientifically, creativity is basically divergent thinking. The ability to think in many different directions – not just thinking one block stacked on top of the other in a neat row. That’s called linear thinking.
Divergent thinking is being able to allow your mind to go in a bunch of different directions.
Now, if you are a business owner, the fact that you started a business means that you think divergently. It means that you have the potential to look at one thing and see multiple avenues and areas and connect dots that other people may not see. That’s why you started a business – because you saw the potential in something. Throw that out the door.
Being creative is not your ability to draw. I’m not a fine artist. I’m a digital designer. I do graphic design. I’m not a musician. I can’t play an instrument. But I am very creative. The way that I think is very divergently about multiple things. If you have started a business, or if you’re working in a marketing department of a business, I guarantee you that you think divergently. Therefore, you are creative.
Mia Fileman 21:34
Yes, there’s some tough love right there. I completely understand where people are coming from.
I did a commerce degree where I studied economics and statistics and finance and then a couple of marketing subjects. I eventually majored in marketing. But back when I did my degree, marketing was a lot of Porter’s Five Forces and SWOT analysis and a lot of analytical frameworks.
Then, I started working in brand management roles which are the antithesis of creativity. Literally, what you do in brand management is outsource all of your creativity. You write briefs to your creative partners – your agencies and your creative consultants. Then, you sit there.
You’re the person with the money. You go, “No, that’s not going to work.” You’re the constant naysayers – constantly looking at the data and knocking back creative ideas from creative types.
I did that for 10 years. I was a suit. I was as suit as the suits get. Then, I started a strategic marketing agency which is where you came to join us. We needed to come up with creative ideas for our clients. All of a sudden, I had to lean into that, and I loved it.
I got very good at it because I had the analytical side – the data-driven insights side – and all of that strategic side. It was just a matter of giving myself space and giving myself permission to call myself a creative.
Just like you, I can’t stick figure. I can sort of sing. I cannot play a musical instrument. But I consider myself to be highly creative. I see that play out in how I play with my kids and in the dishes that I create. I love coming up with dishes.
Please get rid of the titles that you think we have and accept that you can absolutely be creative, and that it is a muscle that you can grow. Over the last 10 years of my career, I have increasingly gotten better and better and better at tapping into my creativity.
Katie Emslie 24:08
Yes, it’s definitely a muscle that you can exercise.
It may feel a bit clunky at first when you’re trying to think creatively, but it also really requires you to be brave and courageous to try something new. If it’s out of your comfort zone, it’s going to feel a bit clunky. It doesn’t mean you’re not capable of it, though.
Mia Fileman 24:28
Totally.
How do you get into a creative state? You come up with brand ideas and campaign ideas. You are also a photographer. All sorts of visual arts designer. How do you tap into your creativity?
Katie Emslie 24:47
One of my favourite things to tell people – and we may have mentioned it before – is that creativity thrives within boundaries. There is nothing that will drive me more insane than someone being super vague about their actual goal and then wanting me to essentially strategize the whole visual aspect of it without knowing and being informed of why we are doing this.
You’ve probably heard before; Simon Sinek starts with why. It’s overused because everybody hears it, but it’s so important. First of all, I get very clear on why. What is the goal that we’re actually trying to achieve? From there, I can tell you how I start.
I usually start by doing some mind mapping. That’s where I’ll do word associations. I’ll get one word or one idea in the centre of a piece of paper. Then, I let loose for 10 to 15 minutes. I draw a line and then add a word that’s associated with the one in the centre.
I allow myself to go crazy wherever. It’s a non-filtered process. In a brainstorming process, you don’t filter your ideas before you say them. You allow the creativity to come out first. Afterwards, you go over it with the analytical mind and you get to choose from the ideas.
The first part is getting the ideas out. There are so many. You would be so surprised. If you actually do this without limiting yourself, I guarantee you, you can write 10 to 15 ideas on a piece of paper – you know, 11 of those may be terrible, but two of them may be incredible. That’s what I do initially to start a process.
Now, if I get stuck – and this happens a lot because I’m constantly having to design and think critically, and sometimes I’m staring at the screen, wide eyes, and nothing is going through my brain – I just stop and I literally walk away from whatever it is that I’m trying to work on. I go and do something completely opposite to whatever I was trying to work on that’s not work-related.
I work from home, so I’ll literally go do some dishes, or I will fold laundry, or I will go for a walk. I will do anything that breaks me away from what it was that I was focusing on. I find that usually – while I’m doing the dishes or while I’m taking a walk – I’ll have an idea. All I need is the one, and then I can start my mapping and coming up with different ideas.
Mia Fileman 27:22
That’s so good!
It’s interesting how your process is different to mine, but when you look at them to the core, they are very similar.
I want to introduce everyone to the concept of the executive mode network and the default mode network. These are the two modes in your brain.
The executive mode network is when you are sitting at your desk, you have got your Trello or your Asana open, you are task-focused, you are working through your to-do list, and you are ticking things off. You are time tracking.
You are working to a deadline and working to a budget, and you are getting shit done. Go, you! You are not going to have a single, great creative idea in that network ever. Never have I had a great marketing idea at that time.
The default mode network is the complete opposite. It’s exactly like you said. You are folding laundry. You are in the backyard with your kids, with the hoes, and you are playing silly bugger games, or you are in a headstand in yoga.
You are thinking about absolutely nothing else other than “please don’t let me fall in front of this entire class” when the genuinely great marketing ideas pop into your brain because you have switched off the executive mode network.
I have worked with high-performing creative teams before, and they look like they are asleep at their desks. They are mindlessly flicking through comics, scrolling through photography libraries, pressing stress balls, and they literally look like they are doing nothing. This would absolutely drive account directors to fury, but that was how they would channel their default mode network.
I’ve said this before, but me starting my day every day with outside exercise and not starting work until 11:00 a.m. is actually an essential business task that I do. That is actually essential to growing my business because I’m not going to get any good ideas in my office.
Also, you like, before I go and try to tap into the default mode network, before I go out and do a headstand, I do need to apply that constraint which is the brief. I go “What is the problem we are trying to solve? What are the objectives? What are we working with in terms of budget and in terms of timelines?”
Reframe the problem so that it’s ready for me to shut down the computer and go outside. As I’m cooking dinner – bang! – the magic happens.
Katie Emslie 30:12
So true.
Mia Fileman 30:14
We’re running out of time, but I thought what we would do is maybe discuss two examples of campaigns – both are really creative, but one I think is a success, and one I think is not.
The first one is a sunglass brand called Ace & Tate. What did they do?
Katie Emslie 30:40
Ace & Tate were trying to advertise sunglasses in a very clever way. They have all these really close-up shots of eyes – people who are obviously in the sun. Their eyes are squinted. I think they did a beautiful job of including a lot of diversity. They have got people from all different walks of life and ages.
Unfortunately, it’s not instantly obvious what it is that they are trying to communicate. It really takes some digging to understand the campaign. From an advertising and marketing perspective, you don’t want that. You don’t want people to not understand what it is you’re trying to communicate without some digging.
I think it is very creative. I think that they have done a really good job of making it unique and novel. But I do think it misses the mark a bit in terms of actually communicating sunglasses.
Mia Fileman 31:42
Yes, and they used out-of-home media – posters and billboards – to market a sunglass brand but not feature a single pair of sunglasses in the creative. What they were trying to do is almost like the “Got Milk?” campaign which is deprivation marketing. If you don’t have sunglasses, you will be squinting.
They had a whole heap of people squinting. That’s good. I get that. However, I don’t know who Ace & Tate are. They are not a recognisable brand. Not featuring a single pair of sunglasses in the creative in an out-of-home media where it’s so fleeting just left people scratching their heads.
Katie Emslie 32:27
I agree.
Mia Fileman 32:30
Cool.
What about the Burger King Mouldy Whopper?
Katie Emslie 32:35
Oh, yes! This one was a goodie!
The ad is this cinematic shot of this Whopper burger. They take it from all of these different angles. It’s got this beautiful opera music. It’s so dramatic. It’s very, very regal. I don’t know that a burger can feel regal, but they’ve done a good job with it. They follow the burger from many different angles.
It’s actually a timelapse video. It shows the burger, and it says, “This is a Whopper on Day One.” Then, it slowly pans around the burger and shows you something that’s meant to be quite grotesque but is actually fascinating with the high-resolution footage. They show the burger getting mouldy and decaying and slouching down.
At the very end, it says something along the lines of “this is what happens with no artificial preservatives.” Basically, I saw it and I was like, “That’s a savage ad! It’s amazing!” because they’re knocking against McDonald’s who is notoriously known for having burgers that maintain their shape for months and years.
I think someone had preserved a McDonald’s burger under a glass. There’s something very unsettling about that. They used this technique of almost anti-marketing in terms of it being like, “Hey, look at our product. It’s going to decay in 30 days, but that’s a good thing.” I think it really worked because Burger King and McDonald’s are both so well-known. It was obvious what it was they were trying to do.
I loved that. I thought it was absolutely brilliant.
Mia Fileman 34:16
Yes, it works because it’s purposeful.
It speaks to a proof point which is that we don’t use preservatives in our products which I think is a real insight-driven campaign idea because I have assumed that they did. It’s like, “Wow!” We went out and spoke to people. They said to us, “Well, of course, Burger King uses preservatives because McDonald’s uses preservatives. Because they are direct competitors, surely Burger King also uses preservatives.”
That was a real “a-ha!” moment for their creative strategist. They went, “We need to knock this on the head. How can we do this so that it’s really going to ruffle some feathers?”
Exactly to your point – it works in the Burger King example because we all know what a Whopper looks like whereas I don’t know what Ace & Tate sunglasses look like.
As much as I feel like, “Great. You’ve convinced me that I need sunglasses. Have you convinced me that I need your sunglasses?” Or is that campaign more so for just telling people that they need to buy a pair of sunglasses? In which case. Sunglass Hut, here I come! Why do I need Ace & Tate sunglasses?
That campaign is fundamentally flawed now that I think of it However, the mouldy Whopper actually started as the beautiful regal Whopper. You got to see the hero product in all its glory before it started to decay. Chef’s kiss to that campaign!
Katie Emslie 35:45
So good!
Mia Fileman 35:47
All right, Katie. Any final thoughts before we wrap this up?
Katie Emslie 35:52
I think I’d just like to share some encouragement.
When you’re hearing Mia and myself talk about creative strategy, we’ve been doing it for so long, but it’s definitely something that we had to exercise. It’s a muscle that you have to exercise. You can exercise, and you can be creative.
I want to encourage you, if you’re feeling like, “Oh, I’m not creative!” or “I can’t do creative strategy!” you absolutely can. You just need to get started.
Mia Fileman 36:21
Yes.
Also, no one is going to love your business as much as you do, so you are the perfect person to do that and to in-house your creativity rather than to outsource it to people who, yes, it may be their jobs to come up with creative ideas, but they are not going to have the same level of passion that you have, and passion is such an important ingredient in creativity but also in business.
Katie Emslie 36:47
I couldn’t agree more. Passion is the wind in the sails of creativity.
Mia Fileman 36:56
Awesome.
It has been an absolute pleasure, Katie. Always, always, always a pleasure to talk with you.
I’m so looking forward to this upcoming intake of Campaign Classroom because you are one of our guest strategists delivering a workshop to our beloved Campaign Classroom students. I know they are going to learn so much from your incredible brain. I’ll see you inside Campaign Classroom soon!
Thanks for tuning in, everyone! I will see you very soon!
Thank you!
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Podcast reviews are like warm hugs. They’re also the best way to support a small business. You can connect with me, Mia Fileman, on Instagram or LinkedIn. Feel free to send me a message! I’m super friendly.
