Cutting Through the Marketing Fluff with LNDR
If there is a market that’s practically locked out to new entrants, it’s active wear. Right? Nike, Adidas, Under Armour, Puma: those are not small fish.
So how on earth did an unknown, bootstrapped new player not only break into the market, but seize precious market share? With the power of marketing campaigns of course.
In this episode, I am joined by the cofounders of one of my favourite activewear brands, LNDR, to unpack their marketing. Their launch campaign, “We are LNDR”, is one of my all-time favourite campaigns, but as well as nailing their campaigns, there is one heck of a David vs Goliath story here too.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
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LNDR are currently running the Xmas is for Lovers campaign, where you can get 50% your second item with the code LOVERS. It is valid until Dec 24, 2022. How good?