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Ethical, inclusive and purpose-driven messaging with Oyelola Oyetunji

Season #3

Purpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays.

Oyelola is a copywriter who creates empathy-powered copy for purpose-driven financial services businesses.

During this chat, we talk about crafting marketing messaging that's ethical, strategic and human-centred.


Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar


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Free resources:

Panel discussion: Campaigns for Social Impact

Campaign Del Mar ® is a registered service provider under the NT Business Growth Program.

Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.