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Brand versus performance marketing with Erin Stafford

Season #5

What's more important: brand marketing or performance marketing?

This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets. 

Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companies’ brands. Unlike brand marketing, performance marketing delivers tangible, reportable results.

But, both impact current revenue and long-term value. Perhaps we're missing the bigger picture where brand and performance marketing can work together?

So, let's talk about it.

Today's guest is Erin Stafford, a Digital Account Director at Compass Studio. Erin’s been in agency land for the past 7 years and has spent her time with Compass Studio creating campaigns that amplify the impact of world bettering brands. 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with Erin Stafford:

https://www.linkedin.com/in/erin-stafford-98062b100/?originalSubdomain=au

https://www.compass-studio.com/

 

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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.