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Why the milk moustache? with Lauren Pickering

Season #2

It's about time we explain the milk moustache.

While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities and thought leaders with milk moustaches. Hence, the name, milk cartons, and the milk moustache in our podcast cover art.

Mia is once again joined on the podcast by Lauren Pickering, a professional marketer with 15 years of experience across consumer brands, education and professional services, to scratch below the surface of the iconic Got Milk? campaign and unpack how it came about, whether it was a commercial success and what smaller brands can learn from this marketing masterpiece.  

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.


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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.