Celebrity brands, Yoghurt-gate & cancel culture with Jarrah Brailey
I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly.
We start with celebrity brands, including Alix Earle’s skincare launch, and why attention without substance doesn’t build anything that lasts.
Then we get into what good marketing actually looks like. The Pure Mama campaign starring Victoria Devine is a masterclass in insight-led strategy, a brand that truly understands its audience and builds from there. This campaign tackles the stigma around C-sections.
We talk about the shift towards creator-led casting and how brands can evolve without losing control of their execution.
From there, it gets more interesting.
We unpack misleading food marketing (“yoghurt-gate”), founder PR disasters, and the reality of idea ownership in the internet age. It’s not just about having a good idea; it’s about owning it, packaging it, and getting it seen.
Tune in for a roundup of marketing news curated for female founders and marketers.
Come say hi
Want to chat about any news stories mentioned in the episode?
Find me on Instagram → @campaign_del_mar
Extras
→ Get the backstage pass on Substack
→ Explore Marketing Circle
→ Get Mia’s marketing calendar
References mentioned in this episode
- Jam Packed Agency website
- Jarrah on Instagram @jampacked.agency
- Mumbition The Podcast
- Alix Earle skincare brand “Real Actives”
- Pure Mama campaign by Willow & Blake
- Victoria Devine podcast
- Luna Bronze and Talia Edwards collaboration
- The Daily Telegraph coverage of Who Is Elijah
- Britney Saunders commentary
- Georgie Stevenson apology and deleted reel
- Bulla “Unfakable” campaign
- Mel Robbins “Let Them Theory”
- Ben Chipman “Admin Night” concept
This episode was produced by Laura McRae from Podcast Support Services
