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Don't blame the algorithm for your content with Dante St James - Part two

Season #2

In Part 2 of my chat with Dante, we chat about:

  • Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We see someone posting each day on Instagram, and they look like they're killing it, and we think that's all we need to do too. But there is often a lot more behind the scenes we don't see that tells the true picture. For example, Dante has 9000 people on his email list, which is where he makes the bulk of his revenue.
  • The role of social media within your marketing funnel. Spoiler alert: social media should not be your entire funnel.
  • Why LinkedIn is Dante's primary social media channel even though he's a Meta lead trainer.
  • Whether or not eCommerce brands should focus on personal branding.

Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

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