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Don't blame the algorithm for your content with Dante St James - Part one

Season #2

10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get just 1%. 

Brands blame the algorithm for their content no longer performing well, but is more at play here?

With everyone copying everyone else on social media, content has become boring, templated and done to death.

If the algorithms aren’t to blame for our poor-performing content, what is?

Joining me to discuss this spicy question is my Darwin-based friend Dante St James. He is a Lead Trainer with Meta Australia and New Zealand, a Digital Advisor and Trainer for a Federal business support program and the Northern Territory’s Entrepreneurship Facilitator on behalf of the Australian Government’s Workforce Australia. 

This episode is part one of my discussion with Dante.

Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

www.linkedin.com/in/miafileman

 

Connect with Dante St James

https://www.linkedin.com/in/dantestjames/ 

https://dantestjames.com

 

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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.