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Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore

Season #2

Campaigns bring all your marketing together so they have many moving parts.

The building blocks of your campaign are:

  • The 'Big Idea', a creative theme or hook that underpins your entire campaign
  • Messaging
  • Visual identity
  • Channel strategy

So, I invited experts in these areas to chat about creative cohesive campaigns with me during a free panel event 💃🏼

Hosted by Mia Fileman, Campaign Del Mar, with content marketing and copywriting expert Joyce Watts, visual design specialist Katie Emslie and paid ads specialist Cass Theodore. During this masterclass you will learn:

Why marketing campaigns are the most successful and proven way to market your brand

The different kinds of marketing campaigns and which one is right for your marketing objectives

The key ingredients all marketing campaigns have in common

Examples of small business campaigns to inspire your marketing.



You can watch the recording of the event here.


Links to campaigns mentioned:


Still unsure what type of campaign is right for your brand? Take our Campaign Quiz to find your perfect fit.

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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.