Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore
Campaigns bring all your marketing together so they have many moving parts.
The building blocks of your campaign are:
- The 'Big Idea', a creative theme or hook that underpins your entire campaign
- Messaging
- Visual identity
- Channel strategy
So, I invited experts in these areas to chat about creative cohesive campaigns with me during a free panel event 💃🏼
Hosted by Mia Fileman, Campaign Del Mar, with content marketing and copywriting expert Joyce Watts, visual design specialist Katie Emslie and paid ads specialist Cass Theodore. During this masterclass you will learn:
Why marketing campaigns are the most successful and proven way to market your brand
The different kinds of marketing campaigns and which one is right for your marketing objectives
The key ingredients all marketing campaigns have in common
Examples of small business campaigns to inspire your marketing.
You can watch the recording of the event here.
Links to campaigns mentioned:
https://www.instagram.com/p/CgvLBq5vQe3/?utm_source=ig_web_copy_link
https://mumbrella.com.au/mercedes-benz-v-class-put-to-the-test-in-campaign-by-the-royals-725188
https://www.youtube.com/watch?v=57RpNFLTAZU
https://www.youtube.com/watch?v=t8PKNTbut_M
https://www.darwinfestival.org.au
Still unsure what type of campaign is right for your brand? Take our Campaign Quiz to find your perfect fit.
