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Where to invest your marketing spend with Fi Johnston - Part two

Season #2

Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we develop a marketing budget to help us achieve these goals?

This episode is the second part of my discussion with Fi on where to spend your marketing dollars.


Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.


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