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Where to invest your marketing spend with Fi Johnston - Part one

Season #2

One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to chat about this very question, and why “winging it” is not a winning strategy when it comes to your marketing budget.

Fi is a Chartered Accountant who plays where profit and purpose meet, at the intersection of impact and profitability. She’s a business and finance strategist for small and medium business owners, and works collaboratively with her clients to create business plans and financial forecasts. 


This episode is part one of two of our discussion on where to invest your marketing spend. 


Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.


Connect with Mia Fileman:


Connect with Fi Johnston 


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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.