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How to do strategy with Mark Pollard

Season #5

I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw.

Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple. 

A few years ago, I came across a strategist on Instagram who I now quote all the time. In fact, my go-to definition for strategy is “an informed opinion about how to win”. He is Mark Pollard, and he joins me on the show today.

Mark is a strategic trainer and author of “Strategy is Your Words”. 

We're going to break down one of my new favourite strategy frameworks, the Four Points, which was created by Mark, and talk about where people tend to get stuck. We're also talk about strategy versus creativity, and what it means to be a creative strategist.


Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar


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