What to expect from Got Marketing? podcast
Most marketing has the shelf life of a trending sound.
Got Marketing? is for marketers, founder-led brands and curious business owners who know there's more to marketing than social media tactics.
Hosted by campaign strategist Mia Fileman, the show unpacks campaigns, marketing news, customer behaviour and the ideas shaping brands, with practical insights you can apply to your own business.
Expect:
- Campaign breakdowns
- Marketing news and industry shifts
- Customer psychology and buying behaviour
- And the occasional rant about marketing nonsense
From big-brand campaigns to founder-led challenger brands, Got Marketing? explores what makes people pay attention, remember brands, and ultimately buy.
New episodes every second Thursday
Exceptional
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"In a world of marketing BS and fluff, Mia is a straight-talking legitimate marketing expert who genuinely cares about small business. She'll tell you the truth... even if it's not what you want to hear. Love every ep!"
Megan Winter, 8 May 2026 via Apple Podcasts
Smart, sassy and strategy...all in one
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"This podcast is like sitting down with your marketing genius bestie who tells it to you straight. No marketing jargon, no fluff, just clever strategy with a side of sass. I've laughed, nodded furiously and paused mid ep to take notes. Every time I listen I take away so many fresh ideas and the confidence to actually do something with them. If you're running a small business and want your marketing to actually work (without selling your soul) this is your podcast."
Elyce Rita, via Apple Podcasts
Mia is the antidote to the noise.
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"The Got Marketing podcast is where I come to get the unfiltered, no BS truth about marketing. Mia calls out what's dodgy and unethical without pulling punches, and backs it up with actual strategy that makes you think differently about your own business. She's sharp, she's fun, and she doesn't hold back."
Laura Duncan, 28 Apr 2026 via Apple Podcasts
6 stars
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"If I could give this podcast one more star I would ⭐ So much insightful gold in each ep and guests are always incredible. Thank you for sharing your wisdom Mia."
Reioni Douglas, via Apple Podcasts
More of this please
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"The energy of this sixth season is next level. The audio is bliss, the thought bubbles are bubbly, and I'm loving hearing more of Mia's thoughts and approach. More of this please 🙏"
Fi Johnston, via Apple Podcasts
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Meet the host, Mia Fileman
Campaign Del Mar Founder, Campaign Strategist and the ‘REAL’ Emily in Paris
Besides having earned the nickname the "Campaign Lady", Mia is known for her sharp strategic thinking and refreshingly honest approach to marketing. Mia brings more than 20 years of experience across global consumer brands, government campaigns and founder-led businesses.
The first decade of her career was spent in brand management roles for iconic brands including Vegemite, Kraft, Maybelline and BIC across Australia and Europe, including several years living and working in France.
Today, through Campaign Del Mar, she works with founder-led brands on campaign strategy, marketing education, workshops, and advisory services designed to help businesses think beyond content calendars.
Mia is also a widely published writer featured in Mumbrella, SmartCompany, Marketing Mag, Social Media Examiner, Mamamia and Better Marketing.
She still loves a whiteboard, a challenger brand, and a campaign idea that makes everyone in the room suddenly sit up straighter.
BOOK A CALL WITH MIA
What's in the name?
It's a throwback to one of Mia's all-time favourite campaigns, Got Milk?
In the early '90s, dairy milk consumption in California was at an all time low. To increase sales, advertising agency Goodby Silverstein & Partners was tasked with the almost impossible: make milk cool.
And boy, they did.
This campaign was successful in boosting milk consumption but it went on to become a cultural icon. Since the 1990s, there have been many iterations of Got Milk? even until today, proving that campaigns are never-ending stories.
We unpacked the campaign in an episode of the got marketing? podcast. You can listen to that episode here.
