Panel Discussion Event
It's back! By popular demand, we're bringing back this free online event. There are new experts and some repeat offenders, and fresh campaign examples to inspire your marketing.
Tue 16 August, 11am-12.15pm AEST via zoom.
Register for free
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Creative Cohesive Campaigns
It's back! Will you be joining us?
During this panel discussion, you're going to learn...
Why marketing campaigns are the most successful and proven way to market your brand. Every major brand including Pinterest, Spotify, and GoTo Skincare, uses marketing campaigns, and that's because they work!
However, smaller brands are taking an "always on" approach to their marketing. As the name suggests, this approach it's exhausting and what's worse, it's not moving the dial.
The different types of marketing campaigns and which one you should run based on your marketing objectives. Campaigns work because they are focused on specific goals. From brand awareness to lead generation, referral marketing and conversion, you can design a marketing campaign that meets your marketing priorities.
The key ingredients all successful campaigns have in common.
No one spends more time dissecting and unpacking campaigns than Mia and the Campaign Del Mar and the most successful campaigns, the ones that have transformed unknown entities into memorable brands, have these five ingredients in common.
Examples of small business campaigns to inspire your marketing.
Walk away with fresh ideas and actionable advice that you can put into our action for your brand. There will also be time for the panel to answer some questions from the audience.
This event is for you if...
- You're an entrepreneur or small business owner with the basics covered and ready to take your marketing to the next level.
- A freelancer, consultant or agency working in marketing looking to upskill in campaign marketing
- You're a marketing professional looking to "brush up" or be inspired
- You have attended the event previously and LOVED it.
- You want to step off the social media hamster wheel and learn to work smarter, not harder
"I spent IWD hearing from the most clever group of marketing experts talking all things killer campaigns, inspo content and soaking in all the creativity. Just the motivation, inspo, and energy exchange this marketer needed on a rainy, dreary Tuesday.
"Loved it, awesome work, ladies. Such a great variety of experience and from different perspectives."
Meet your host, Mia
Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris
Mia is a highly acclaimed Marketing Strategist with over 20+ years of experience within the marketing industry.
Her strategies have shaped recognisable marketing campaigns for iconic global brands such as L’Oreal, BIC and Kraft here in Australia and in Europe.
She’s also a mother and military spouse who knows what it’s like to juggle business, life and multiple roles.
Nowadays, Campaign Del Mar is where Mia shares her strategic take on marketing with growing marketers like you who want to escape the hustle and swap it for a smarter way to work.
Meet the panelists
Content marketing and copywriting expert Joyce Watts
Joyce Watts is a corporate lawyer turned serial entrepreneur. Over the past ten years she has started four successful businesses with two kids in tow, including Melbourne & Regional Victoria's biggest family travel site TOT: HOT OR NOT and a digital marketing consultancy Bright Smart.
She is passionate about empowering women to create businesses so that they have the flexibility and freedom to be their own boss while juggling the demands of family life.
Visual design specialist Katie Emslie
Founder and head creator at You by Katie, a boutique graphic design and branding studio.
Katie has worked in the creative industry for over a decade as an Art Director, Designer, and Marketing Manager.
Katie's superpower is to bring ideas to life and solve problems visually and creatively. And she does it with impeccable style.
Katie creates the visual design strategy for Campaign Del Mar's campaigns and has worked with Mia on projects over the last 11 years.
Paid ads specialist Cass Theodore
Cass is a marketer with almost a decade of industry experience. Before transitioning into paid media, she spent several years working as a marketing all-rounder until she found her passion, working with women-led businesses to expand their marketing efforts using social media advertising.
She firmly believes that paid ads should be used to amplify a great offer supported by a well-structured campaign and not the other way around.
Today, Cass is an entrepreneur supporting small businesses by ensuring they have a clear marketing strategy which can then be expanded into done-for-you paid advertising.
I WANT IN!
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