Campaign strategy for founder-led brands ready to think bigger than content calendars.

Strategic advisory, campaign planning and workshops for founder-led brands, marketing teams and agencies needing sharper thinking, stronger messaging and campaigns people remember.

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Meet the strategist, Mia Fileman.

With more than two decades of experience in marketing across the globe, Mia Fileman is now sharing her learnings and is here to help business leaders and teams level-up their marketing game.

The brands building momentum usually aren’t doing more marketing.

They’re doing more focused marketing.

~ Clearer positioning
~ Stronger campaigns
~ Better messaging
~ More intentional decisions

While many brands get stuck reacting, posting constantly and stitching together disconnected tactics, the brands gaining traction tend to have a clearer strategy underneath their marketing.

That’s where I come in.

I help founder-led brands and marketing teams sharpen the thinking behind their marketing so campaigns feel more connected, commercially grounded and easier to execute.

Not more content for the sake of it but better strategic direction.

For ambitious, founder-led brands that have internal capability.

Consumer brands
Food & beverage
Lifestyle
Podcast and media brands
Hospitality
Founder-led services with strong IP/expertise
Australian challenger brands

Brands who need:

Campaign thinking
Positioning refinement
Launch strategy
Customer insight
Sharper messaging
Retention and email strategy
Integrated campaign concepts
Founder visibility strategy
Creative direction
Marketing that works together instead of in silos

Big-brand thinking without the big-brand bullshit.

Before founding Campaign Del Mar, Mia Fileman worked on global consumer brands including Maybelline, Kraft, Vegemite and BIC across Australia and Europe.

Today, she helps founder-led brands bring stronger strategic thinking into growing businesses without the layers, theatre and complexity that often come with traditional agencies or corporate consulting.

The work combines:

Strategic intelligence
Campaign thinking
Insight-driven creative
Omnichannel understanding
Commercial realism
Marketing clarity teams can actually use

Great marketing rarely comes from doing more, it usually comes from knowing what matters most.

How we can work together

Campaign Strategy Intensive

A focused strategy engagement designed to sharpen your positioning, messaging and campaign direction.

Ideal for:

Launches
Seasonal campaigns
Repositioning
Campaign planning
Founder-led brands needing clearer strategic direction

This can include:

Campaign direction
Messaging territory
Customer insight
Campaign concepts
Launch roadmap
Channel recommendations
Retention and email integration
Strategic priorities and planning

Recommended: 6-12 week sprint.

Strategic Advisory

Ongoing strategic support for founder-led brands and marketing teams wanting senior campaign thinking without hiring a full-time CMO.

This is not execution-heavy retainers or endless meetings for the sake of it.

It’s strategic support designed to help brands:

Make sharper marketing decisions
Strengthen campaigns
Refine messaging
Improve marketing alignment
Build more commercially effective marketing systems

This can include:

Campaign oversight
Launch reviews
Messaging guidance
Founder positioning
Strategic input
Retention strategy
Team mentoring
Campaign reviews
Marketing prioritisation

Designed for brands wanting: clarity, direction and smarter marketing leadership.

Campaigns

How to plan, build and execute campaigns that create momentum (not just more content).

Email Marketing

From list growth to conversion, let's nail your email marketing strategy.

Build authority without the cringe. Content, connection and consistency that lead somewhere.

Brand Manager, Agency Director, Marketing Strategist.

Mia spent the first decade of her career in brand management roles for global consumer brands, including Vegemite, Kraft, Maybelline, and BIC, in France. Then, Mia worked agency side before launching and running her own marketing agency.

Mia witnessed first-hand the challenges small businesses face and how quick-win learning products are failing them. Modern marketers require practical, sustainable, hands-on skills to succeed.

Want Mia to speak at an event or appear as a guest strategist?

SEND EMAIL HERE

As seen in

Mia is regularly called upon as an expert contributor in leading entrepreneurial and marketing publications. Here are some of her most recent published articles: