What you've built is impressive by anyone's standard.Ā
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Now the decisions are bigger, more consequential and too many of them are yours to make alone.
Itās time to have a senior co-creator who understands your business, can step in when important decisions arise and has brought together a trusted group of commercially experienced people who can help one another move forward.
The VillageĀ is a private advisory group for commercially active founders, agency owners and experienced marketers who want sharper thinking, better decisions and strategic support that extends beyond the monthly meeting.
A PREVIEW OF WHAT'S INSIDE
You need somewhere to take the decisions that matter
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You were done with generic advice a long time ago.
You need someone who already knows the context before you bring them the question. Someone who can look at the proposal, campaign, offer, pricing decision, website, creative direction or difficult situation and immediately understand what is really at stake, without needing the whole backstory every time.
Your team and suppliers make the plan happen; friends listen, and a coach can ask you what you think.
What you need now is a senior strategist who knows your business, sees what you canāt, and connects you to the people and opportunities that move it forward.
That is the role The Village is designed to play.
It is ongoing strategic counsel for founders and marketers who are already doing the work, but no longer want to make every significant decision inside their own heads.
Senior strategic counsel, co-creation and support for the business you are running now.
APPLY TODAYYouāre not the only person bringing something valuable to the room
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The VillageĀ is not built around one expert dispensing advice to everyone else.
You have direct access to me, Mia Fileman as your senior strategist, but you also have up to 15 commercially experienced founders and marketers who understand what it means to make decisions with real money, reputations, teams and opportunities at stake.
They can see the problem from another angle, share what has worked inside their own businesses, recommend the right person, open a door or tell you the truth nobody else will.
The quality of the room changes the quality of the conversation.
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That is whyĀ The Village is application-only.
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Members are selected for their experience, judgement, generosity and ability to contribute, not simply their willingness to pay.
You wonāt need to explain why the decision matters, defend your ambition or sit through advice from people who have never done the work themselves.
You will be surrounded by people who are already building, deciding, investing and moving.
This is what strategic advisory looks like in practice
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The offer finally has a name.
The idea has been sitting half-formed in your head for months. A few conversations unlock it.
The biggest proposal youāve ever sent is stronger.
You get another experienced set of eyes on it before it goes out, and win the work.
Your positioning suddenly clicks.
One strategic idea changes how you talk about the business, show up in content and attract the right customers.
The creative work arrives and youāre unsure.
You get a clear perspective while the project is still moving, not three weeks later when it is too late to change.
A difficult decision cannot wait for the next monthly call.
You have somewhere to take it while it still matters.
The right introduction changes the trajectory.
A trusted specialist transforms the business. A referral doubles revenue. A collaboration begins because the right people were in the same room.
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This is not hypothetical.
Itās the work already happening in our community.
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What you get insideĀ The Village
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Private decision meetings
A focused 45-minute monthly conversation about the decision, opportunity or challenge that matters most right now.
Walk, Zoom or bring the relevant team member into the room when it will help move the decision forward.
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Between-meeting strategic counsel
Focused access to me between meetings when something important cannot wait.
Bring the proposal, campaign direction, difficult email, creative work or voice note while the decision is still live.Ā
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The VillageĀ advisory sessions
A 90-minute monthly peer advisory session with commercially experienced founders and marketers who can challenge the thinking, share relevant experience and tell you what they really see.
Bring the live decision, idea or problem you want the room to help you work through.
Quarterly strategic reviews
Once a quarter, your private decision meeting becomes a quarterly strategic review.
Step out of the weekly noise to look at what has changed, assess what is working and decide what deserves your attention next.
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Your Strategy Workspace
A shared working space where we document the context, priorities, decisions, ideas and next steps shaping your business.
No more valuable conversations disappearing the moment the walk ends.Ā
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MonthlyĀ Professional Development sessions
A focused 60-minute session each month to sharpen skills.
Campaign strategy, positioning, behavioural science, messaging, customer insight, channels and anything else worth getting better at.
Senior-level development without turning The Village into another training program.
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Implementation clinics
A practical 60-minute monthly session to turn strategic decisions into action, work through implementation roadblocks and keep important work moving.
Bring the thing that is stuck, half-done or proving harder to execute than expected.
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Curated Introductions
Connections to people, collaborators and opportunities where there is a genuine fit.
Not networking for the sake of it. Useful introductions between excellent humans.
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Invitation to the Annual Private Retreat
VillageĀ members are invited to an intimate annual retreat designed for deeper thinking, generous conversation and time together away from the overwhelm.
Retreat costs are separate from membership.Ā
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Priority Access to Campaign Sprints
When a campaign requires deeper strategy and dedicated development, VillageĀ members receive first access to limited Campaign Sprint places.Ā
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The Village Member Kit
Thoughtful, useful and occasionally unnecessary things created exclusively for members.
Excellent strategy should come with excellent swag.
A MONTH INSIDE THE VILLAGE
Your private decision meeting happens separately each month.
The Village is designed to create space, not fill your calendar.
The VillageĀ is for you ifā¦
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You are already running a commercially active business with proven demand, regular customers and real decisions to make.
You may be:
- A founder of a growth-stage brand or service business;
- An agency owner;
- A senior marketer with strategic responsibility;
- A founder working with a small team, contractors or specialist partners.
You do not need a huge team or a multimillion-dollar business.
You do need:
Commercial momentum
You are consistently operating, selling and marketing, not still deciding whether you want to be in business.
Capacity to act
You have the time, team, contractors or budget required to implement good decisions.
Bigger questions
You are navigating offers, pricing, positioning, campaigns, partnerships, people and the next stage of the business.
Something to contribute
You bring experience, perspective, generosity and useful judgement to the room.
An appetite for candour
You want intelligent challenge, not automatic agreement or constant reassurance.
The VillageĀ is not for you ifā¦
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You are looking for:
- Foundational marketing training
- Help finding your first customers
- The courage to get started
- Weekly social media ideas
- Someone to implement everything for you
- Unlimited review of marketing collateral
- Or a community to provide the momentum you are not currently creating yourself
The Village is forĀ founders already doing the work who want to think better while they do it.
Built on work that is already happening
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The VillageĀ is a new offer, but the role it formalises is not new.
For years, Marketing Circle members have brought me their ideas, proposals, positioning questions, creative work, difficult decisions and biggest ideas.
They have also found collaborators, clients, referrals and trusted specialists through the room.
āYou cannot put a dollar value on it.ā
āYou cannot put a dollar value on having a group of people who understand your business and are championing your success.ā
Gerri
āThe results are in.ā
āMia is the only person who has been able to support my business across end-to-end marketing, while dramatically improving my knowledge and intuition. The results are in: my business is growing.ā
Ellen
āYouāre stuck with me.ā
āWorking with Mia has been one of the best decisions Iāve made for my business. Iām in Marketing Circle right now and, as I told her, āYouāre stuck with me.āā
Carly
āShe tells you how it is.ā
āMia is so smart, tells you how it is, and is the best in the business at what she does. She has built a genuine community, and in todayās online business world, that is incredibly valuable.ā
Laura
Ā Big-brand discipline. Founder-led reality.
I'm Mia Fileman, founder of Campaign Del Mar and an AMI Certified Practising Marketer.
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I've worked with some of the worldās best-known brands, including Maybelline, LāOrĆ©al, BIC and Kraft, leading brand strategy, product launches, integrated campaigns and commercial marketing.
But my understanding of founder-led business started long before that.Ā
My parents migrated to Australia and built a national FMCG brand from the ground up, which they later sold to a multinational. I grew up around the ambition, pressure, ingenuity and occasional chaos of a family business.
I haveĀ been an entrepreneur forĀ 13 years, so I understand both sides: the discipline and commercial rigour of big-brand marketing, and the reality of building a growing business without an enormous team, budget or executive suite around you.
MyĀ role is rarely justĀ "marketing advice."
Iām usually looking at how the positioning, offer, pricing, campaign, creative direction and customer experience fit together, and what bigger decision is sitting underneath the immediate problem.
Iām direct, commercially minded and generous with my ideas.
I will tell you when I think the problem is the strategy, and when I think it is the person, process, supplier, timing or opportunity instead.
And because Iāve spent years building relationships across marketing, business, media and the founder ecosystem, I can often connect you to the person or opportunity that helps move things forward.
The Village brings together the role I play at my best: senior strategist, trusted counsel, co-creator and collector of excellent humans.
As seen in
Investment
The VillageĀ begins on 1 September 2026 with a four-month founding term.
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Founding member rate
$890 + GST per monthĀ
SeptemberāDecember 2026
Your membership includes:
- 45-minute monthly private decision meeting
- Monthly Village advisory session
- Monthly strategic session
- Monthly implementation clinic
- Quarterly strategic review (in place of decision meeting)
- Between-meeting strategic counsel
- Private Strategy Workspace
- Curated introductions
- Invitation to the annual private retreat
- Priority access to Campaign Sprints
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From January 2027: Membership will be: $1,100 + GST per month for new members
Limited to 15 members,Ā application only
APPLY FOR THE VILLAGE
How to apply
Every member affects the quality, candour and commercial value of the room, so fit matters more than filling all 15 places quickly.
We talk
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We will have a short conversation about where your business is now, the support you need and whether The VillageĀ is the right room for you.
You are invited
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Successful applicants will receive a private invitation to join the founding group.
An application does not guarantee a place, and I may recommend a Campaign Sprint, private consulting or another form of support if that would serve you better.
You have already proved you can build the business
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The next stage does not require more opinions, more generic advice or another course to complete.
It requires better decisions.
A senior strategist who understands the context.
A trusted group of people who know what is at stake.
And somewhere to take the idea, problem or opportunity while it still matters.
You built the business, now letās co-create what comes next.
APPLY FOR THE VILLAGE
Frequently asked questions
Is The Village a marketing program?
Is this business coaching?
Do I need to have a team?
Can I bring a team member to my private meeting?
How much access do I have between meetings?
Will you review my marketing collateral?
What happens inside the advisory sessions?
Is the retreat included?
What if I need more intensive support?
What if I apply and The Village is not the right fit?
