Campaign Brief
Make Marketing Great Again is the latest brand campaign from Campaign Del Mar.
Live from February 1 2023.
Make Marketing Great Again (MMGA) is the highly anticipated follow-up to Campaign Del Mar's launch campaign, The Gurus We Deserve.
Fed up with the outrageous promises and false narratives being fed to small business owners on social media from the online marketing gurus, Campaign Del Mar founder Mia Fileman decides to fight back.
The centrepiece content for the campaign is a 60-second film where we see Mia running for office.
Her campaign pledge: Make Marketing Great Again
There are many similarities between an election campaign and a marketing campaign, as Mia has often shared and has now brought to life with MMGA.
"For too long, we've been listening to the gurus. False promises, rubbish templates, success porn. And what do we have to show for it?
Burnt-out founders, mediocre results and piles of unfinished courses. The days of constant launching with no real strategy are over.
The model is broken."
- Mia Fileman
In the media
What is a campaign?
"A connected series of actions leading to the desired outcome."
Think about a politician running for office.
Their desired outcome is to win the election. The campaign is everything that they do leading up to the vote in order to bring about their goal.
Do candidates throw all their money (and time) into one thing in order to win? No, they speak at town halls, run paid social media ads, give press interviews, send emails and get on the phone with voters, among many other focused efforts. And all of these efforts are tied together by an overarching message, slogan and visual identity.
This is exactly the same for a marketing campaign.
Walking the walk, talking the talk
Campaign Del Mar teaches switched-on founders and marketers how to create powerful integrated marketing campaigns. With this campaign, Mia is putting her advice into action, demonstrating that marketing campaigns are not reserved for big businesses and big budgets.
MMGA was filmed in half a day and produced on a small business budget, proving it's possible for small to medium-sized businesses to create a marketing campaign that packs a punch, even on a shoestring.
CREATE SMARTER MARKETING CAMPAIGNS
Creative team
Campaign strategy: Mia Fileman
Talent: Mia Fileman, Emily Lambourne, Jessica Erler
Production Company: Global Headquarters
Directors: Tiffany and Simon Mansie
Script: Nyree Slatter
Acting and Voice Coach: Jacqui Maloney
Mia would also like to thank Melissa Packham, Odette Barry and Lauren Pickering for strategic consultation.
THE MAKING OF 'MAKE MARKETING GREAT AGAIN'About Mia
Besides having earnt the nickname "The Campaign Lady", Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.
The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer, mentor and consultant that works with you to drive your business results. Strap in for your journey to marketing glory.
INTERVIEW MIA FOR A STORY
