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Launches vs Campaigns with Tina Tower

Season #4

Explaining what a campaign is and what a campaign is not could be my full-time job. But recently, I've been asked more about the difference between a launch and a campaign.

I have my thoughts, but I wanted to discuss this with a fair dinkum launch expert. In today's episode, I'm chatting with Tina Tower to break down the details of a launch and how they are different (or similar?) to campaigns.

Tina is a high-performance business strategist helping business owners successfully launch their online courses so they can build their digital empires and live the life they desire.

After speaking at Tina's retreat in Port Douglas earlier this year, she asked me to help her build a campaign for the upcoming launch of her program, Her Empire Builder.

It was an emphatic yes from me, so today, we will also go behind the scenes of her recent campaign Launch House.


Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar


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